7 reasons why Apple’s I-Pad may fail.

Amidst a lot of hype as always, today 27th January, 2010, Apple launches the I-Pad. While it is being viewed as the product that will rejuvenate Apple’s revenues for years to come, a question many staunch Apple fans (and those who are not fans of course) will ask, is it really worth the hype? Apple has always created a market even when there is none. Will it be successful yet again this time?

  1. While it looks sleek and captures the mind of all tech-enthusiasts, every one will admit that this product can not be the replacement of a smartphone or a palmtop due to its size.
  2. It has the potential to be a great e-book reader and internet browser, but will users like a gadget only suited for that purpose, given that tablets of that size pack the same features (except the wireless carrier connectivity) and lots of processing power and data storage capacity. Also, colored screen may not increase the overall ebook reading experience on the i-Pad, given its shorter battery support, as compared to the other e-book readers
  3. Is it worth the time for serious gamers, given its processing and memory configuration?
  4. It does not sport a 16:9 aspect ratio, the standard for wide-screen entertainment, and by not doing so makes the iPad much less interesting for watching movies. This may affect sales.
  5. I-phone’s huge list of applications will also run on the I-Pad. But will the usage of I-Pad revolutionize the development of applications as never before? Unless applications are developed custom made for I-Pad, the product will not see the meteoric success of the i-Phone.
  6. The users would be keen to experience something radically different from the windows mobile, the Android sets and the ever stable Symbian phones. This the I-Pad may not be able to deliver, given its technical configuration.
  7. Lastly, the price tag may appear too high even for the brand exclusivity, even for staunch Apple fans.

Apple has always been a great marketeer and has added value to the consumers even with products which were present before the “Apple way” became popular. What Apple provides its customers is the ooomph factor of being associated with the company, the exclusivity maybe. This positioning amongst its fans has always been the USP for the company. Because of its size, processing capabilities and functionality, it may be rejected as yet another gadget which fall in between the mobile phones (iPhone) and the laptops (Macbook), and thus fails to meet both requirements. But will that be enough to ensure a great reception of the i-Pad from the Apple’s fans? Will the early adopters be inclined to try out the hype? Only time will tell.

Author: Kar

Dr. Kar works in the interface of digital transformation and data science for business management domains. Professionally a professor (IIT, IIM) and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a Regular Contributor of Business Fundas and a blogging addict. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.