Philip Kotler on using IT for Marketing

Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing. Today the dynamics are again slowly shifting from relationship marketing to database marketing. Check out what the marketing guru Philip Kotler of Kellogg School of Management says about how understanding this change in dynamics will be crucial for senior managers of MNCs.

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