Deciding Advertising Rates in Online Media – A Practical Guide

Title: Deciding Advertising Rates in Online Media – A Practical Guide

Arpan Kumar Kar
arpan.kumar.kar@gmail.com
Assistant Professor: Indian Institute of Management Rohtak
Abstract: Deciding the advertising rates for online media can often be very challenging. Most  bloggers and webmasters fall into a dilemma while deciding the advertising rates for websites and blogs. This essentially is a multi-criteria decision making problem and needs a systematic approach  for deciding the rates. This study identifies 8 criteria which may be used for deciding the pricing strategy for any publisher. Further this article provides a systematic approach to decide the best valuation of advertising rates for a web based publishing platform, be it a blog or website

This paper can be cited as follows: Kar, A.K. (2012). Deciding Advertising Rates in Online Media – A Practical Guide, Business Frontiers, 6(1), 1-10.

Keywords: Social Media, Web 2.0, Online Advertisements, Pricing, Rates,

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Author: BusinessFrontiers

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