Business Fundas is now available in HBR

A case study was conducted on Business Fundas, how the website uses different tools and strategies to improve its reach and serve different audience segments. In the domain of digital content publishing, Business Fundas maintains a niche in terms of providing a high variety of content and strategies for entrepreneurs and start-ups.

To this end, a case study was developed which would provide inputs for bloggers and content publishing firms on how to grow in this highly competitive and fragmented industry. This case study has a special focus on mobile computing trends and web analytics. In particular how the web analytics platforms could be used, has been highlighted.

Check out this case study: Growing the Online Portal of Business Fundas

Author: Kar

Dr. Kar is in the Information Systems & Management area in one of the top QS Ranked universities of Asia/world. He has extensive experience in teaching, training, consultancy and research in Indian Institutes. He has published over 75 high impact research papers with hundreds of citations as per Google Scholar. He has also authored/edited a number of books. He is the Editor and Founder of Business Fundas. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.