The Business of Event Planning: Making Your Mark

Event planning is a major industry, with cultural, financial and business considerations all entering into the equation. To do it correctly on a professional scale, there are three major points to consider. First, it is important to get some background on the types of events you would be most interested in planning. Second, find a few examples of successful events in those niches, and research what people of companies organized them. Third, consider going through an official program (eg. collegiate, online, or tutorial-based). With those three points of reference in your mind, you’ll be giving yourself a huge early advantage in a competitive field.

Types of Events that Require Planning

This list is almost endless, so shave your options down to the ones you have the most passion about. There are fundraisers, corporate events, celebrations,wedding receptions, religious ceremonies, club-based parties, and countless others. Think about which ones your personal experiences tend to gravitate toward. Are you looking to plan serious events, formal events, or more casual ones? The better your initial filter on what type of business approach you are going to take, the more likely your success

Researching Previous Successes of Strategic Business Planning

Find a few events that have had fantastic success in the past. This could be for financial reasons, cultural reasons, social reasons, promotional reasons, etc. Define the success based on your own principles, not someone else’s. Then research what went into the planning. These are known key elements of strategic planning, and by utilizing these in a broad sense, it is possible to reverse engineer the aspects of event planning that directly lead to the business success of any venture. Take these elements to heart, and give yourself an efficient and logical path to your desired end goal,

Enroll in Programs to Learn the Trade

Some great official sources to learn about this trade, especially from a business angle, are event planning college programs. Contact the schools that have the best professional rating in these programs, and you can’t go too far wrong. Actually making it to a college campus visit will help you narrow down the best type of environment for you scholastically when you reach your final short list. If college programs aren’t in your target zone, consider the resources that are available through other online sources, often for free.

Ultimately, to succeed in the business of event planning, it is important to stay focused on the most modern, efficient methods of learning the information that will match your personality and personal goals, with the personalities and goals of the clients you have. By always keeping that as your central desire, it will just be a matter of time before you reach your professional destination.

Author: Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to editor.webposts@gmail.com.