How Luxury Hotels Can Compete with Rivals Through a Great Digital Marketing Strategy

A business will certainly thrive if it has a luxury hotel with a list of excellent facilities and a beautiful location. This is all wonderful news but travellers actually need to know this gem of a property exists. Firms must also ensure the hotel is filled throughout the year for maximum profits. The only way to do this effectively is through a digital marketing plan that promotes the company through its unique selling points. If a hotel has a wellness centre and gym then this should be advertised, or if it offers superb business facilities then potential guests must know about this. There are many things to consider when making an effective business plan.

Having a strategy is an important part of making a business successful and there are some aspects that businesses need to consider. They must consider how they are doing on the off season periods and ways to improve occupancy. This can be thought in line with what works well in the busy parts of the year. If the reason that travellers come to the hotel is special events then there should perhaps be regular occasions held throughout the year. The plan should also consider what the aim is for the companies in the next year and five years. If a company wants to expand to include new businesses then it should think about where.

Maybe the firm wants to add another part to the hotel such as a spa or a greater amount of gym equipment. The required money needs to be saved or a loan taken out to make sure this happens, but this can only occur if the hotel is successful. An important consideration is what the target audience of the residence is as this could change the look and focus of the way the property is laid out. If the hotel is aimed at families then maybe there should be a room that is a play area specially created for young ones to have fun. A library or reading area is a real pull for leisure travellers who will want to unwind when they are on holiday.

If the residence is aimed at people getting married then there needs to be a space for a ceremony and reception. What businesses need to work out is which elements make the property memorable and which areas could be worked on to improve them. During this time it is a great idea to know what a hotel’s marketing budget is and how much can be spent on advertising. A way to bring customers in is through social media and hotel search engine marketing that includes SEO and PPC methods that will entice customers to the website.

Luxury hotel companies will need some help to create a wonderful online profile and they can do this through the help of marketing firm Digital Hoteliers. Its experts can offer their knowledge on how to promote a hotel company through social media and other forms of advertising. It will also give companies advice on revenue management and how to save money on marketing campaigns. Firms will also be helped with creating blogs and the accommodation website will be created in line with the company’s ethos and brand.

 

Author: Kar

Dr. Kar is in the Information Systems & Management area in one of the top QS Ranked universities of Asia/world. He has extensive experience in teaching, training, consultancy and research in Indian Institutes. He has published over 75 high impact research papers with hundreds of citations as per Google Scholar. He has also authored/edited a number of books. He is the Editor and Founder of Business Fundas. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.