5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing

As a business owner, marketing your brand, products and services is a huge part of running a successful company and experiencing the development and progression that you’ve been hoping for since day one.  But, since many business owners become entrepreneurs with little to no knowledge or experience of marketing, this can be a very tricky obstacle to overcome. Aside from outsourcing your marketing tasks to the professionals, there are a number of things that you can do to bring yourself up to speed with this hugely important department of your business. Continue reading “5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing”

5 The main difference being super rich and being wealthy

Being rich is great, but being wealthy has more enduring value. Let’s understand how to move from being rich to being wealthy.

All of us dream of a stable life for ourselves, where there is enough money in our account to meet all our expenses. Some of us have a lot of money in our hands at intermittent points of time, but this does not mean that we are wealthy. Let us examine the difference between the two concepts: Continue reading “5 The main difference being super rich and being wealthy”

Savings accounts, and the trend of annual interest return

As more and more Indians get access to banking, they are also looking to create wealth by the simple expedient of keeping their savings invested for longer periods of time.

It is safe to assume that India is in the midst of a banking revolution, the likes of which has never been seen before in the country.

The World Bank estimated that up to the year 2014, the penetration of banks in all segments of India increased from 35% in 2010 to 53% in 2014. When the ruling political parties at the Centre changed in 2014 and the present Government floated its Jan DhanYojana Scheme, a further proliferation of savings bank accounts took place. The scheme aimed at financial inclusion for all classes and masses of society – and by January 2015, over 125 million new bank accounts had been opened.[1] Continue reading “Savings accounts, and the trend of annual interest return”

I wish my dad had bought a Personal Accident Insurance Policy!

Last Sunday, when my mother told me that I look like my father, there was a quick flashback of what we all had to endure in the past few years. A few years ago, a truck coming from the wrong direction hit my Dad’s car. A passerby took my father to a hospital where he was admitted for 20 days. His legs crippled forever! As I was quite young at that time, my mother did not tell anything about my father’s accident. Continue reading “I wish my dad had bought a Personal Accident Insurance Policy!”