Turning Simple Approaches into Powerful Marketing Tools

You can’t expect to succeed in a market as competitive as today without exploring every possible opportunity that can lead to a better competitive advantage. Small businesses are competing with larger enterprises – and their enormous resources – for the same portion of the market; therefore, getting creative and maximizing marketing efforts will make a huge difference. Continue reading “Turning Simple Approaches into Powerful Marketing Tools”

How Credit Card Companies Thrive on People not Redeeming their Rewards

For those who do not understand the basics of how a credit card works, it’s simple – imagine the next time you are out making a purchase at a grocery store or out shopping for new clothes, and you can pay the bill without having to pay using cash or your savings! Sounds like a compelling proposition, right? Continue reading “How Credit Card Companies Thrive on People not Redeeming their Rewards”

Reasons to Take an MBA Programs: Learn Marketing from B-Schools

An MBA graduate would be promised a bright future professional this is often true. But beware! Before embarking on the MBA path, you have to ask yourself the right questions. For if this diploma can boost a career, nothing is acquired: an MBA only makes sense if it is part of a coherent professional project.

Also, we must not lose sight of this particularly demanding adventure in terms of time and financial investment. So here are some good reasons to choose this way … sometimes to nuance and, in any case, to balance well with the other possible options. Continue reading “Reasons to Take an MBA Programs: Learn Marketing from B-Schools”