Why It’s Essential to Use Video as Part of Your Online Marketing Strategy

If you’re not using video as part of your online marketing strategy, you may need to think again about using this marketing method. Most of the leading organisations in the world use video to great effect and there’s no reason why you can’t use it either. Below are some of the reasons why it’s essential to use video as part of your online marketing strategy.

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Video is Extremely Popular

Huge numbers of online users love video and many of these people expect a business to be able to communicate with them through video. If you create more videos, you will find that they will attract more viewers, which is not always the case with other content formats such as text.

Video Looks More Professional

Image is everything on the internet, so you want your business to look as professional as possible. High quality talking head videos, whiteboard videos such as Spiel Whiteboards and other high quality marketing videos will portray your business in a much more professional way and help you develop a brand people can trust.

It’s Easy to Explain Complex Information

In some instances, it can be difficult to explain things to other people online. This is particularly true with text because it could take a few web pages of text to explain what a business does or to explain a complex piece of information. However, when you use a video that contains a combination of text, video clips and audio, it becomes much easy to explain and demonstrate things to an online audience.

You and Your Business Get More Exposure

With a wide range of video formats to choose from, video files are easy to distribute and share on the internet. The most popular video sharing websites attract millions of viewers every day. If you upload your videos to these video sharing websites, you have the potential to create a huge audience of people who are interested in what you have to offer.

Sharing your online marketing videos is just as easy. When you upload a video to your own website, to a social media page or to a video sharing website, a simple click of a sharing button allows you and your viewers to share your video with other people. This is the true power of video and if you can create a high-quality video, it could go viral very quickly.

Video is Affordable

There is a certain amount of cost associated with creating an online marketing video. However, if it’s promoted in the proper fashion, you could reach a huge audience which is not always possible to do using other marketing methods when you’re on a limited budget. This means that the more videos you produce, the more cost-effective this marketing strategy becomes and you can spend the money you save on other important aspects of your business.

As you can see, there’s more to video marketing than meets the eye. It’s no longer just a technology designed to entertain people, but it has also become one of the most important and effective ways to deliver online marketing messages.

Author: Kar

Dr. Kar is in the Information Systems & Management area in one of the top QS Ranked universities of Asia/world. He has extensive experience in teaching, training, consultancy and research in Indian Institutes. He has published over 75 high impact research papers with hundreds of citations as per Google Scholar. He has also authored/edited a number of books. He is the Editor and Founder of Business Fundas. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.