The titular character in Shakespeare’s Macbeth had far bigger problems on his mind when he spoke of a story “full of sound and fury, signifying nothing,” but he may as well have been talking about the state of digital marketing in the second decade of the 21st century. It’s tougher every week for brands to break through all the noise. Many aren’t even sure where to start.
A plane crash can be devastating. Lots of lives are lost and even those who survive the event are traumatized for a very long time. During this time, it can be hard to think clearly and make the right steps when dealing with the situation.