5 Proven Benefits of Engraved Business Cards

Despite society’s relentless push towards the adoption of digital media, business card printing services – and engraved business cards – have experienced a renaissance in the past decade. The demand for traditional business cards in this digital era has never been greater. Paradoxically, the technology that was to replace business cards altogether has instead democratized access to premium business card options and created a demand for the human touch only physical objects can provide.

These days, however, it’s no longer enough to have your own business cards. While that may have been enough a couple of years ago, the fact is, everyone has caught on to the need for an eye-catching set of cards to complete their marketing suite. This is where engraved business cards come in.

Here are a few reasons you should get engraved business cards.

1.) They just plain feel better

You’ll find that people you give your engraved cards to won’t be able to stop running their fingers over them. When held side-by-side with regular business cards, there is no comparison. Engraved business cards offer a superior tactile experience, which enhances their memorability, as suggested by a study comparing reading retention between e-readers and printed books reported in The Guardian.

2.) Engraved cards are easier to remember.

The superior tactile feel of engraved business cards is just one reason why they’re more memorable than digital media or even other business cards. Unlike mass-produced business cards that you can get just about anywhere, most people don’t see engraved business cards every day. This ensures that when they do see them, they’re almost certain to remember them – which is exactly what you want when you hand someone a business card.

3) Engraved business cards are eye-catching for the right reasons

Sure, anyone can print ultra-glossy UV cards with bright colors, but that won’t always be appropriate for all brands and businesses. Many businesses need to project a more modest image that you can’t always get with flashier business card options. The problem with many classic options, however, is that they don’t stand out enough. Engraved business cards solve this issue with a powerful yet understated look that makes them suited for businesses that need to project true class and elegance.

4.) Engraved cards show you care about the small details

Business cards do more than pass your contact details—they help create an impression of what you’re all about. Just as shops wouldn’t want signs scribbled with Sharpies to represent their store, you shouldn’t settle for business cards that don’t accurately show your best qualities and aspirations. Engraved business cards show your customers you care about the things other businesses can’t be bothered to think about. No wonder engraved cards are especially popular with law practices.

5.) They lend a human touch to your interactions

Business cards are a welcome respite from the impersonal clatter of emails, text messages, and social media. Unlike their digital counterparts, business cards offer an intimate and memorable way of sharing contact details. Engraved cards enhance this by adding an inimitable old-world charm to your interactions. As a communications tool, it’s hard to find something more personal or more human than engraved business cards.

If you’re interested in embossed business card printing and other business card printing services, be sure to give us a call.

Author: Kar

Dr. Kar is in the Information Systems & Management area in one of the top QS Ranked universities of Asia/world. He has extensive experience in teaching, training, consultancy and research in Indian Institutes. He has published over 100 high impact research papers. He has hundreds of citations as per Google Scholar. He has also authored/edited 4 books. He is the Editor and Founder of Business Fundas. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.