Analytics is increasingly being considered an important. In the current scenario, use of social media platforms are inevitable. These platforms are extensively being used by the individuals for expressing their opinions, experiences and ideas. Apart from individuals, organizations are also heavily relying on these platforms for connecting with their stakeholders. These organizations use social media for expanding their outreach and predominantly use it for content promotion and dissemination surrounding their offerings.
This makes these social media platforms the backbone of digital marketing. Needless to say that these platforms are thus flooded with information collated from varied sources. This case study is focusing on spam detection using data science and analytics.