Building a website isn’t something you can do in a day, but anyone with enough drive can learn to build a stellar business website. There are some design elements which have been proven tried and true by thousands of digital business owners before you.
Enlighten yourself on some surface-level website design tactics, and start building your path to success as soon as possible. Learn as you go, and read through this brief summary, featuring
some of the most foundational design elements of a successful business website.
Navigation options are crucial
Navigation is basic because web users need some way to move around your website. There’s no engagement or exploration if you don’t provide users a way to navigate through your content.
A navigation bar which remains stationary within your design is the most traditional way to add
movement to a business website. This workers’ compensation lawyer got it right with an easy to follow floating navigation bar sitting simply along the top of the site’s design.
Integrate the concepts of SEO
If you’re not already familiar with the ins and outs of designing for SEO (search engine optimization), then you need to start learning now. The concepts of search engine optimization will teach you how to design digital content which ranks higher in the SERPs (search engine
The higher you rank in the SERPs, the more visible your digital content is to web searchers. When people search terms which are relevant to the subject matter of your business website, good SEO practices will place your site at the top of the result listings.
Build a well-written business blog
Every great business website comes equipped with a well-written, engaging business blog. Your
business blog is how you draw in the right type of viewers.
Write posts about relevant news in your industry, and complete your posts with high-quality images, videos, or polls to keep readers interested throughout the entire article. You will also want to add social media sharing icons to the end of each blog post to boost your site’s visibility.
Optimize your design for mobile access
Mobile access to the internet is the most dominant method of accessing the internet today. Your website won’t be complete without full mobile optimization.
Start by adding media queries within your design coding, so your website will be set up to adjust to the various screen sizes found on modern mobile devices.
Encourage visitors to communicate
Your website’s design should make people feel excited about communicating with professionals
in your organization. Designing a “Contact Us” page within your site is a great start, but that’s not the only tool you have for designing communication.
Research different design techniques aimed towards boosting communication, and integrate
several different tactics within your layout.