Things You Need to Do for a Successful eCommerce Business

Setting your first store online and open for business is straightforward, but getting sales and increasing your business is the real hard part. The following are important things you need to do to make your eCommerce business a long-term success.

Advertise your products

Although this is fundamental to an offline, traditional retail business, many eCommerce business fail to appreciate its importance. They often think that all you need to do is open an online store and people will flock to the website. In the offline world, it is possible to have a great location, so you will be able to take advantage of a certain amount of people passing by, but this does not exist in the online world. You need to advertise to bring customers to your website. Perhaps the best place to start an advertising campaign is with search engines and the pay-per-click programs they offer. They are inexpensive, and can produce big results. After this, the next step is usually advertising on social media. There is a huge pool of potential customers using social media.   


Upload to comparison shopping engines

There are many websites that are dedicated to comparing various products by different attributes. This is a valuable service for internet shoppers. At the top of the list are search engines. The most popular search engine has a tab that says shopping. After an internet shopper enters a term in the search bar and gets results, they then can click on shopping and look at products for sale related to their search term. What you need to be aware of is that you need to upload a data file to these sites in order to be listed in the search results. Sometimes there is a fee associated with an upload, but with many sites, it may be worth it. The most difficult issue is managing your feeds. You will want your inventory availability to be current, so you will need to upload new files on a regular basis. However, comparison shopping engine management is an important part of success in the world of online retail.


Expand your inventory offering

Although it is possible to make a lot of money selling a single product, your long-term success is closely tied to your product offering, and an important part of this is the variety of items that you have. You should always be on the look out for new items to offer internet customers. Granted, you are likely involved in a specialized area of retail, but within this category, you need to look for related items that complement what you are currently selling. You should be especially mindful to look for new items that are not found easily on other sites. This will bring in new customers for your business.  


Keeping your inventory fresh

Some items are slow movers or not selling at all, so regardless of what you are selling, you need to make adjustments. You should drop some items from you catalog while adding new items. You need to keep your inventory fresh. When people see that you offer new items from time to time on your website, they will return. Returning visitors are what you want because this will mean repeat customers, and repeat business is a big part of the success of any retail business, offline or online.  

The above tips should serve as food for thought as you attempt to keep your eCommerce business moving in the right direction.

Author: Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to