What Makes Great Packaging Design?

With thousands upon thousands of goods for consumers to now pick and choose from in their local supermarkets, it can be hard to make sure that you stand out from the crowd. The food industry relies heavily not only on just consumers, but also distributors, manufacturers and, of course, graphics designers. Graphic designers are the key here to creating a product that will grab shoppers’ attention as they are walking through the aisles!

So, if you want to ensure that your product is a hit, follow our top packaging design tips that are sure to catch customers eyes.

Keep It Simple

One of the most common mistakes that you will find with packaging design is that they are far too over-complicated when they really do not have to be! When you are in the supermarket looking at a shelf full of different food products and brands, there are two things that you should be asking yourself. The first is can you tell exactly what the product is and secondly who the brand behind this product is. If you cannot answer one or both of these questions, then this is obviously a problem and has been some very bad packaging design! With consumers only spending an average of 4 seconds glancing over a product on a shelf, they won’t be spending their time trying to work out what your brand is. This is why keeping your packaging design simple and clear is extremely important.

Be Honest About Your Product

Another important factor of great packaging design is to be honest with the customer. While it may seem like a great idea at the time to place a picture on the brand that does not truly represent what you are offering this can, in the long run, be detrimental to the brand overall and its sales if there are lots of unhappy customers. For example, if you are selling a basic product, making it look very luxurious might be deceiving to the customer, so it is important to manage expectations and not be misleading. Of course, the packaging design should still make the product look fantastic! Just ensure you don’t take it too far in the wrong direction.

Be Authentic

What really makes great packaging is having an authentic brand to back it up. Consumers love brands with a bit of character and originality and this should be incorporated into the packaging design. With thousands of products all competing for customers attention, having an authentic brand and packaging is something that will definitely help to make you stand out from the crowd. We would recommend staying away from generic, boring packaging and look at creating something a little bolder and different

Packaging design can be the making or breaking of a product and it is vital that you get it right the first time. We would recommend hiring a packaging design company such as pactivate.com who can utilise their years of skills and experience in the industry to design fantastic packaging unique to your brand.

Author: Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles by others on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to editor.webposts@gmail.com