Content Marketing and Internal Link Building

Though the concept of internal linking is quite complex, it still remains to be an extremely important subject. When clearly understood, internal linking can be very simple and quick to implement.

Strategic internal linking is a powerful SEO technique, particularly for content marketing. When utilized for content marketing, internal linking is one of the best ways to experience SEO (search engine optimization) uptick. Plus, it plays a significant role in blogs as well as other forms of online content.

To improve your content marketing SEO, check out the following simple tips:

Create More Content

To create more internal links, you’ll need to have several internal pages. With a great content marketing strategy, you can readily formulate a great internal linking strategy. One can’t work without the other.

The more your content, the more the linkable content. And the higher the number of links, the more sophisticated your linking approach will be.

Certain internal linking strategies propose complex layers of pages, a mathematically-balanced formula, as well as silos of content for a greater number of links. It’s always important to note that internal linking doesn’t demand the use of organizational spreadsheets or trigonometric derivative charts. An internal linking technique that’s packed with content often looks like a web. There are no cycles, silos, or tiers. Plus, there aren’t any structured flow diagrams. There are just lots of happy links going to useful places.

Utilize Anchor Text

Your internal links should always utilize anchor text. Of course, image links are fine, but they shouldn’t be used as the main source of links.

The correct use of anchor text will help you achieve better results. Obviously, you don’t need optimized anchors. All you need are natural, unoptimized sentence fragments, which will serve as anchor text. No overthinking. No need for cute tricks. Just highlight and link it.

Use Deeper links

The deeper your links are, the better. Most websites have multiple links to the homepage. You’d rather strengthen internal pages to improve your site’s overall performance. And this, in turn, will translate into enhanced visibility and improved rankings.

Choose Relevant Links

Internal linking is less rigorous than some people may think. That’s why you should always be intentional. Don’t just link for the sake of linking. Rather, try linking to content that’s relevant to the context source. This will ensure that users access what they need within the shortest times possible and therefore develop more trust with your brand.

Maximize Your Use Of Follow Links

Follow links are an incredible way to build a unique internal link architecture for your content marketing.

The Bottom Line

Link building is a powerful content marketing strategy. When undertaken with the above strategies in mind, internal linking isn’t overwhelming or complicated. The best thing is that you’ll experience a more powerful link profile as well as better SEO (search engine optimization) by consistent internal linking. You may even want to go back and review your old content to ensure that it features sufficient internal linking.

Author: Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to editor.webposts@gmail.com.