“There is no better boat than a horoscope to help a man cross over the sea of life.” – Varaha Mihira
As a business owner myself, my definition of success is as important as my product. Success for me would look like a rising profit margin, an expanding consumer base, widespread brand loyalty, and minimal internal profit and efficiency loss. However, defining success is only half the problem. Business will always be a little bit luck, a little bit grit, a whole lot of hard work, and a little bit of smarts. But what of the stars? Since Mesopotamia, astrology has foretold success to alarming accuracy. Astrology isn’t just the study of predispositions; it can predict when and what moves in business are auspicious. This is a powerful tool for predicting future marketing or product trends and staying ahead of the corporate game.
Astrology has evolved a lot since the 1000 BC divination of Mesopotamia, but it still is rooted in the position of the planets in the sky. Usually, we trace these celestial movements back to their placement at the moment of your birth to find a person’s natal promise or the imprint left by the planets’ positions in astrological houses. Different houses represent the different parts of your life, and this includes things like business, career, money, law, and goals. All these houses come together in aspects that dictate a predisposition and destiny in different paths. These aspects aren’t your only paths, but they do predict the best ways to help money flow into your life. As Carl Jung wrote, “We are born at a given moment, in a given place and, like vintage years of wine, we have the qualities of the year and of the season of which we are born. Astrology does not lay claim to anything more.” Natal Charts can elucidate these qualities and risk areas, helping you to put systems in place to combat them. They can also show your strengths as a business owner.
For example, my lunar sign (House 2) is in Taurus. To translate that, it means that I appreciate the good things in life; however, it gives way to excesses in pleasure. For me, this means that when I used to work in event planning, I would favor high-end luxe style decor and french wine to the detriment of my profit margins. It also means in my personal finance, I have a tendency to invest in heeled boots more than I am in health insurance. These traits are not necessarily detrimental to the business if they are recognized and tempered.
It is worth having your natal chart read and interpreted to look for certain weaknesses that could tank your business. It is also a powerful tool for anyone wavering in corporate or entrepreneurial choices. Certain entrepreneurial signatures in different houses indicate the potential for success in business, such as strong cardinal energy, or the strong presence of Mars.
Remember that these signs and aspects don’t necessitate failure or success. As Steven Forrest said, “Let the signs and planets guide you, but let them guide you gently, not as tyrants, but as trusted friends. Let astrology be part of your freedom, assisting it, illuminating it.”
Astrology can be a powerful tool for you as a business owner when used in combination with marketing strategy and forethought. After all, the driving factor behind entrepreneurship and the success of a product or service is the people selling, designing, and producing it!
What of the business itself, though? Surely many business owners, like myself, when I had simultaneous events to operate, feel that businesses become a living entity unto themselves.
That’s why creating a business astrology chart follows the same processes as a birth chart, and rests on the same promise of a natal disposition.
It can be difficult to define when business was born. Was it when you first sketched the logo? Launched your website? Received your first deposit or order? Or was your business birthed when you registered your business name?
You are the business owner and the driver and parent of this business, so, while there is no absolute date to choose, it really comes down to which event you feel was the true start of your business. For me, the day of my first event (a corporate sales launch) felt like the birth of my business. I know I skipped breakfast because it suddenly was real,so I can estimate the time of day! That means the time of birth for my business was November 11th, 10.00am and this is how I would construct my business astrology chart. Constructing your chart can be an arduous process, so it may be best to get a professional to do so, or to read up online. However, here are some basic takeaways from your business’ astrology chart:
- When you compare it to your personal natal chart, how do your alignments interact? Are you too similar? Too different? Is your business echoing your weaknesses or strengths? To really delve into the mixing of energies and how they can affect your ability to work on and with this business, you will need to consult an astrology synastry chart. This chart will tell you what the resulting energy and aspects of these two mixes of Natal promise will be.
- Where is the sun sign in your business chart? This is your business’s biggest strength and strongest disposition.
- Where is the moon sign? This is the business’s unique instinct and tells how it should and can be nurtured.
The history, lore, and study of astrology can take years to explain, however, in general, the planets that are in your 2nd and 8th houses will give the best indication of your energy around money in your business. Also note any aspects made with Jupiter, which relates to corporate and capitalist success.
As a business owner and ambitious entrepreneur, it seems prudent to utilize every tool at our disposal for success. The stars offer a powerful insight into our own strengths and weaknesses, and they predict what may be to come. As J.P. Morgan once said, “Millionaires don’t use Astrology, billionaires do.”