Storefront Design: How to Go From Basic to Wow

Storefronts nowadays share a uniform look.  They all look the same, or are decorated within the same vein. Practical, right? However, that is not really helpful when it comes to grabbing the attention of potential customers and there is nothing really standing out. What can separate your store from your competitors? What makes your brand unique? Creating an inviting storefront is ultimately what makes a bypasser stop and look. If you want to attract more customers to your shop, here are the best ideas you can use to create a killer storefront.

Go Green

Creating a “living wall” for your storefront will definitely not go unnoticed. Among all of those other shops which have the urban look, go all natural and add a lot of greenery. This is guaranteed to create a very inviting atmosphere and send potential customers a positive vibe.

On top of that, we live in a green era when nature is always put as a top priority. Brands who keep the environment in mind have proven to be more profitable, so establishing a connection with nature will definitely pay off.

Also, if you are able to do that, you can add live plants in pots in front of the store. They will definitely provide a warm welcome for potential customers.

Add an Accent Wall

However plain your storefront is, an accent wall on the inside will certainly catch some attention. Even if your store window uses neutral colors, a strong statement wall on the inside will be visible from the outside and make people come in and take a closer look. Choose a neon color that can be spotted even from a long distance.

And speaking of neon…

Get a Neon Sign

Neon signs are commonly associated with Las Vegas. Everyone loves the retro spirit neon signs have. Throughout the years, they have become rarer and rarer but they definitely are a nostalgia item.

Chances are, nobody in close proximity to your shop has a neon sign in place. Why not be the first one? They are highly visible at all times, regardless if it is night or day, hot summer or a gloomy winter. You can go wild and get a big custom one or you can use a simple “Open” neon sign and it will still do the trick.

Use Bright Lights

The trick behind every great storefront is the lighting you use. It doesn’t matter what you are selling if you show your product in the right light (pun intended) they will surely be noticed much more than if you do not put them in the spotlight. Arranged in a certain way and illuminated right, your products can literally shine. Spotlights usually do the trick quite nicely.

Speaking of spotlights, that is definitely something you should have in your storefront, Decide which items you are displaying are the most important, one that has the biggest selling potential, and make it the centerpiece of your storefront. Adjust the rest of the items to be visible, yet not to draw too much attention away from the main item.

Choose a Theme

Themed storefronts make sense for a number of reasons. To start with, by choosing a certain theme for your storefront, you can tell a story. And we all know that nowadays, online or offline, stories really do the trick. They sell and they add value to your products. As a general tip, don’t focus only on the things you are selling but also make sure you use related decorations that will paint a picture.

During holiday seasons, it is always a great idea to use the obvious theme since bottom line, people are expecting to see that. Customers tend to view businesses that don’t adjust to the seasons as not dedicated enough. After all, during the Christmas holidays, we all expect to see businesses reflect the holiday spirit on their storefronts!

Find Another Way to Present Your Items

If you are selling clothes, you know by now that the most convenient way of showcasing the products is by using mannequins. However, everyone else uses mannequins as well. Every fashion store has a different display of mannequins on their front. Why not try and think of another unconventional way you can show the products?

A good idea might be simply using clothespins and a simple string from one end of the storefront to the other. This is a very unique way of displaying clothing items, especially during the spring/summer season as it matches the summer vibe.

A Modular Look

Modular looking storefronts are increasingly popular because they simply look amazing. It doesn’t take a lot of work to setup, you just need a bit of creativity. Using open wooden frames and stacking them in a convenient way will not only look good but it will also provide a way to display items without them interfering with each other.

Go For a Unique Setting

Look at the products you are trying to showcase and see if you can find something in common that can be used as a setting. There are endless possibilities and directions you can go in. Use a banner in the back of the storefront to serve as the main setting and support it with small commonly associated decorating items.

Go Minimalistic

Minimalistic design is still in and you can use it at your storefront. Using a base of white color and combining it with metallic shades such as gold, silver or rose gold will definitely leave an impression. Use geometric items as decorative items and if you wish you can even sparkle it up with some glitter.

Go Pastel

Pastel colors are appealing to the eye and no matter how many different ones you use, they still won’t look overwhelming.

Decorating with pastels is easy to do, mainly because the number of pastel decorative items you can get is infinite. Patterns like polka dots will also complement the entire look.

A boring storefront can do more harm than good for your business – make it pop! Funky, elegant, smart or bright – you can choose what works best for your brand and work your way around it. At the end of the day, the goal is to create something that will be remembered and it will make you stand out from the crowd.

AUTHOR BIO:

Lara Douglas is a young woman who loves interior designing and home decor. She is passionate about new trends and fashion forward home décor ideas. She regularly posts at Neon Signs Depot.

Author: Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to editor.webposts@gmail.com.