Using Blogger Outreach & Content Marketing for Effective Link Building

Blogger outreach goes on the same lines as influencer marketing. You reach out to experts in your particular niche and request them to publish your guest post on their website. The followers they have are going to go through your content and if they like it move ahead to your website to know more. If you are able to choose the right influencers this means that you get enough eyeballs and attention for your blog in this process. If you are wondering how blogger outreach can give a boost to your product here we offer some insights.

Finding the best influencer

There are multiple ways in which blogger outreach services go out to find out the best influencers out there. For best results using the below-mentioned tricks is helpful:

  • Search blog directories
  • Look out to place your comments on other people’s blogs.
  • Use spy tools to find how your competitors are earning backlinks for themselves.
  • Search on Google using the relevant keywords for e.g. “write for us in niche”
  • You can also hire services from SEO Outreachers, an expert in this field.  They know the efficient working of influencer marketing and utilize it to gather visibility for you. With the help of content marketing they post your blogs on sites which are high authority and guaranteed to get you followers.

Understanding the blogger

Next, you would have to find out more about the blogger and all the information that you need for your advantage. You would have to find if they like long content or short, do they post DIY content or regular blogs. The blogger does not have a lot of time to read your emails hence when you send him one make sure you tell him only about what is necessary. Tag them on social media and reply to your posts so that they get to have an idea about what you are looking for.

Commenting on the posts

You would find the blogger at most social media outlets and that is where you can target him easily. Start by just mentioning an insightful comment on what he has written in the group. You could also share his posts and do so regularly so that the person realizes that you are interested in building a relationship with him. An active person always stands out and when you do so there is no doubt that the blogger would not notice you. You never know he might just reach out to you himself and that is where the bonding would start developing.

Build awesome backlinks

Now the basic work is done and you have to use the methods below to gather some great backlinks for yourself.

  • Create an interesting piece of content and ask the most influential bloggers to share their opinion as part of the same. If it is an e-book or compilation of articles getting their names featured is enough for them to get motivated to join hands with you. If the same content gets featured on their website you can imagine the responses you would get.
  • You can also write a guest post and add your website link as part of the same. However, for each blogger the guest post guidelines are different and you would have to adhere to them before sending it for submission. You should also know what their audience is like and where they share their posts to know more about what would impress them.

Conclusion

Using blogger outreach for link building is an effective strategy to find some great backlinks for yourself. However, success only comes to those who use the above-mentioned tips appropriately. In case of any confusion, you can trust this service to a professional who has the expertise. Always remember that Google has become quite stern with people who buy links or use fraudulent measures hence being genuine is what works best in this case.

Author: Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to editor.webposts@gmail.com.