Why You Should Not Automate In the Early Stages of Starting Up

That automation is everything as far as efficiency in the running of a business is concerned is no secret. Businesses that can automate most of their processes tend to outperform those that have systems that cannot be automated. Continue reading “Why You Should Not Automate In the Early Stages of Starting Up”

Smart Moves to Grow your Small Business

Entrepreneurs just beginning their journey in the world of small business all face the same conflict sooner or later; what moves should be made to grow the business?  When a company is quickly outgrowing its original intentions, it is important to understand what a growing business can do to continue their hard-fought success. Continue reading “Smart Moves to Grow your Small Business”

Why You Should Embrace Technology More In Your Business

As the modern world progresses and there are more buttons to press, applications to download, and screens to stare at, there are either those business owners who resist this digital era or those who embrace it with open arms.  While there are certain benefits to doing things manually, in the long run, the benefits far outweigh the cons when it comes to your business depending on technology. Continue reading “Why You Should Embrace Technology More In Your Business”

5 Useful Tools for Keeping Your Employees Updated

Taking your company to the next level relies a lot on people being on the same page. This is especially true during transition periods, when major updates happen so frequently. It also keeps your employees from feeling out of the loop, in addition to helping maintain healthy employee engagement. This is why you need effective tools to keep your workforce updated as soon as possible and as frequently as possible. Continue reading “5 Useful Tools for Keeping Your Employees Updated”

CFA Study Tip & Tricks

If you are planning to become an accountant, studying for the CFA exam is probably high on your academic list. Here are a few tips for attaining your financial certification requirements:

Make A Plan: Studying for the CFA exam to fulfill your financial certification requirements can be challenging. There is a lot of material to cover and a multitude of practice tests that you can take to help prepare. However, with a bit of planning, you can make all the studying manageable. Create a plan that takes your existing schedule into account and allows you to study a little bit every day. Continue reading “CFA Study Tip & Tricks”

5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing

As a business owner, marketing your brand, products and services is a huge part of running a successful company and experiencing the development and progression that you’ve been hoping for since day one.  But, since many business owners become entrepreneurs with little to no knowledge or experience of marketing, this can be a very tricky obstacle to overcome. Aside from outsourcing your marketing tasks to the professionals, there are a number of things that you can do to bring yourself up to speed with this hugely important department of your business. Continue reading “5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing”

10 Facts you MUST KNOW Before Using Tenement Service

A mining tenement is basically a licence to explore and extract minerals from a piece of land, and the process in rather complex, involving submitting the appropriate forms to the Department of Mines and Petroleum (DMP). If you are in the mining industry, and thinking of applying for a mining tenement, here are some important points to consider. Continue reading “10 Facts you MUST KNOW Before Using Tenement Service”

6 Benefits of Workmen’s Compensation Policy only the Best Organisations Know About

Workmen’s Compensation Policy is an essential requirement for employers in order to save themselves from the expenses or cost of legal liabilities towards an employee due to injury, temporary or permanent disability or death of an employee in the workplace during the course of employment. Continue reading “6 Benefits of Workmen’s Compensation Policy only the Best Organisations Know About”

4 Things to Look for in a Modern Security System

As a business owner, you must make sure to secure your workplace as much as possible, no matter how safe you think your location may be. Otherwise, you could not only lose expensive equipment, but you could also become the unfortunate victim of a data breach. Thus, a modern security system is essential to keeping your workplace protected from unauthorized access. But what exactly are the features that you need for maximum protection? In this article, we will discuss four things that you should look for in a reliable modern security system. Continue reading “4 Things to Look for in a Modern Security System”

4 Important Considerations to Make When Creating a Nonprofit Organization

Starting a nonprofit organization is a commendable move. However, there are quite a few considerations you have to make in order to ensure you are getting started off on the right foot and that you have everything you need for a solid organization. Here are four major things you have to get in order before your business officially starts business.

Continue reading “4 Important Considerations to Make When Creating a Nonprofit Organization”

Walking on Water with Hi-Tec

Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute viral, created by Amsterdam-based ad agency CCCP, shows three men walking on water whilst practicing ‘Liquid Mountaineering’. Continue reading “Walking on Water with Hi-Tec”

NSPCC Beat Exam Stress

I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently, and give them a point of contact should the stress of exams get too much. I think this campaign is a great cause, and am hopeful it will help students relax and not worry about their exams. Continue reading “NSPCC Beat Exam Stress”

LOreal gets into a Spot of Bother!

Now many of us watch ads with a pinch of cynicism at times, thinking “Are those eyelashes really real?”, “Is it possible to have such smooth skin?” etc. This is exactly why LOreal has just recently clocked up a number of complaints regarding the true state of Cheryl Cole’s hair. Continue reading “LOreal gets into a Spot of Bother!”

Win their Hearts & Success will Follow

In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses used to believe that the main way to sell a product or service was to create long fancy names alongside complicated terminology, and the customer would fall at their feet begging to buy the new product or service. Now whether that worked for a time is debatable, but to operate like that in today’s marketplace is suicide!

Continue reading “Win their Hearts & Success will Follow”

Adding a New Dimension to Marketing

Now today I have brought you a new World Cup themed ad campaign with a unique difference…

I’d like to introduce you to Sony’s 3D TV ad campaign that will grace our screens 11 June. The ad is scheduled to coincide with the with the World Cup’s opening match between South Africa & Mexico, conveniently the Sony 3D TV’s will go on sale the day after! (12 June). This is an excellent example of how to best plan your timing, to enhance the impact of the ad message. The product now serves a purpose other than replacing an old TV, it will give the viewer the best World Cup experience! (well that is at least what Sony hopes you believe) Continue reading “Adding a New Dimension to Marketing”

Why Technology Reuse fails

Today, a lot of stress is on code reuse, in the IT industry. In fact, the industry is thriving on the same. The problem is every business requirements have its very own set of specific needs which often are not met with by using standardized software packages and code modules, besides other barriers to success.  Ideally software should be designed to complement and automate business processes. But since this becomes costly, modules and packages are standardized and IT business analysts try to fit the standard things to all problem domains. The net result is mayhem and chaos. Continue reading “Why Technology Reuse fails”

Work, Rest, Play for England!

As promised I have another World Cup themed ad campaign to show you…

Last October it was announced that Mars would have a five-year partnership with the Football Association. So following this news Mars has teamed up with ad agency AMV BBDO, to bring the nation a TV campaign with a definite football feel. Continue reading “Work, Rest, Play for England!”

FIFA 2010 the other side

Madness. That’s the only word to describe FIFA World Cup 2010 South Africa. Making the headlines have been the big strikers, players who in days will become larger than life personalities & coaches with their strategy. All of a sudden football fanatics have left hearing Pink Floyd or Metallica and drudging themselves downloading the Kaans football song. From T-shirts of once favorite footballer to wrist bands and bandanas. People debating their hearts out over football statistics. Its all happening here. When wise men proclaim of football being the religion I can evidentially understand why. Continue reading “FIFA 2010 the other side”

A Sparkle of World Cup charm

Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at how companies are using the World Cup event to their advantage to persuade customers to purchased their product/services. Continue reading “A Sparkle of World Cup charm”

Bic-cause they’re amazing!

The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and value in it’s Crystal range. The 12-week campaign, developed by integrated marketing agency Space, hopes to engage customers with the product by challenging consumers to finish the ink in their Bic Crystal pen and return it (with the packaging and receipt) in order to win £10 cashback prize. Continue reading “Bic-cause they’re amazing!”

The Digital Age Cannot Resolve Everything

Its funny how much inadvertently we tend to depend more and more on technology to run our lives. So much so, we fail to understand how much it has actually taken control of the way we do our everyday work. While technology has, with no doubt, made its impression on the progress of mankind, what has it taken away? Few years hence, will we become toys in the hands of intelligent technologies, as our fiction movies sometimes depict? Continue reading “The Digital Age Cannot Resolve Everything”

Does the HP-Palm move make sense?

HP-Palm has become the hype that the mobile computing world could have done without. Is it really worth the hype? Will this $1.2 billion deal create waves in the already competitive market?
Hewlett Packard, the world leader in laptops (in terms of sales) has its own series of PDAs, less popularly known to the common man. The I-PAQ PDAs sold by HP does not rank among the top 10 PDA brands in terms of sales. With the focus shifting towards handheld computing devices, this may have been a desperate move by HP to claim its place in the competitive industry dominated by the likes of Blackberry, Apple, HTC, Nokia and O2. Continue reading “Does the HP-Palm move make sense?”

Oasis, what is the message?

Monday morning and I happen to be starting today’s post on negative, sorry! But after seeing the latest Oasis add I realised that even some of the more popular products and companies can indeed get their marketing wrong. Mistakes really don’t discriminate against anyone!

Oasis is a fruity soft drink product that was bought by the Coca-Cola Company in 1990. The company set out to design their ad campaigns to target adults, focusing on the idea that Oasis is an alternative to drinking water. But in reality has the brand got it’s message right? Continue reading “Oasis, what is the message?”

Questions To Ask When Choosing A Primary Business

If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best compensation plan, full-proof training and a way to make you money fast.

Unfortunately, several companies and marketers don’t follow through on these promises. Too often I’ve heard stories of new marketers who don’t receive adequate training, don’t have a support group or mentor to help guide them and haven’t made a single commission after weeks and months since starting their business. Continue reading “Questions To Ask When Choosing A Primary Business”

Laughter really does seem to be the best medicine!

Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting is that the method many companies are is using to raise the profile of their brands. Humour. Continue reading “Laughter really does seem to be the best medicine!”