In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses used to believe that the main way to sell a product or service was to create long fancy names alongside complicated terminology, and the customer would fall at their feet begging to buy the new product or service. Now whether that worked for a time is debatable, but to operate like that in today’s marketplace is suicide!
Now today I have brought you a new World Cup themed ad campaign with a unique difference…
I’d like to introduce you to Sony’s 3D TV ad campaign that will grace our screens 11 June. The ad is scheduled to coincide with the with the World Cup’s opening match between South Africa & Mexico, conveniently the Sony 3D TV’s will go on sale the day after! (12 June). This is an excellent example of how to best plan your timing, to enhance the impact of the ad message. The product now serves a purpose other than replacing an old TV, it will give the viewer the best World Cup experience! (well that is at least what Sony hopes you believe) Continue reading “Adding a New Dimension to Marketing”
Today, a lot of stress is on code reuse, in the IT industry. In fact, the industry is thriving on the same. The problem is every business requirements have its very own set of specific needs which often are not met with by using standardized software packages and code modules, besides other barriers to success. Ideally software should be designed to complement and automate business processes. But since this becomes costly, modules and packages are standardized and IT business analysts try to fit the standard things to all problem domains. The net result is mayhem and chaos. Continue reading “Why Technology Reuse fails”
As promised I have another World Cup themed ad campaign to show you…
Last October it was announced that Mars would have a five-year partnership with the Football Association. So following this news Mars has teamed up with ad agency AMV BBDO, to bring the nation a TV campaign with a definite football feel. Continue reading “Work, Rest, Play for England!”
Madness. That’s the only word to describe FIFA World Cup 2010 South Africa. Making the headlines have been the big strikers, players who in days will become larger than life personalities & coaches with their strategy. All of a sudden football fanatics have left hearing Pink Floyd or Metallica and drudging themselves downloading the Kaans football song. From T-shirts of once favorite footballer to wrist bands and bandanas. People debating their hearts out over football statistics. Its all happening here. When wise men proclaim of football being the religion I can evidentially understand why. Continue reading “FIFA 2010 the other side”
Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at how companies are using the World Cup event to their advantage to persuade customers to purchased their product/services. Continue reading “A Sparkle of World Cup charm”
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and value in it’s Crystal range. The 12-week campaign, developed by integrated marketing agency Space, hopes to engage customers with the product by challenging consumers to finish the ink in their Bic Crystal pen and return it (with the packaging and receipt) in order to win £10 cashback prize. Continue reading “Bic-cause they’re amazing!”
Its funny how much inadvertently we tend to depend more and more on technology to run our lives. So much so, we fail to understand how much it has actually taken control of the way we do our everyday work. While technology has, with no doubt, made its impression on the progress of mankind, what has it taken away? Few years hence, will we become toys in the hands of intelligent technologies, as our fiction movies sometimes depict? Continue reading “The Digital Age Cannot Resolve Everything”
HP-Palm has become the hype that the mobile computing world could have done without. Is it really worth the hype? Will this $1.2 billion deal create waves in the already competitive market?
Hewlett Packard, the world leader in laptops (in terms of sales) has its own series of PDAs, less popularly known to the common man. The I-PAQ PDAs sold by HP does not rank among the top 10 PDA brands in terms of sales. With the focus shifting towards handheld computing devices, this may have been a desperate move by HP to claim its place in the competitive industry dominated by the likes of Blackberry, Apple, HTC, Nokia and O2. Continue reading “Does the HP-Palm move make sense?”
Monday morning and I happen to be starting today’s post on negative, sorry! But after seeing the latest Oasis add I realised that even some of the more popular products and companies can indeed get their marketing wrong. Mistakes really don’t discriminate against anyone!
Oasis is a fruity soft drink product that was bought by the Coca-Cola Company in 1990. The company set out to design their ad campaigns to target adults, focusing on the idea that Oasis is an alternative to drinking water. But in reality has the brand got it’s message right? Continue reading “Oasis, what is the message?”
If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best compensation plan, full-proof training and a way to make you money fast.
Unfortunately, several companies and marketers don’t follow through on these promises. Too often I’ve heard stories of new marketers who don’t receive adequate training, don’t have a support group or mentor to help guide them and haven’t made a single commission after weeks and months since starting their business. Continue reading “Questions To Ask When Choosing A Primary Business”
Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting is that the method many companies are is using to raise the profile of their brands. Humour. Continue reading “Laughter really does seem to be the best medicine!”