Content marketing vs Native marketing: Understanding the Difference

Content marketing and native marketing are both popular ways for brands to increase their online presence and establish their image and personality amongst target markets. Whilst they’re both forms of marketing, they employ very different types of content and are used in different ways for different purposes. Continue reading “Content marketing vs Native marketing: Understanding the Difference”

Dedicated Server vs VPS vs Cloud – the differences.

Going to host your website? Let’s know the differences among dedicated server, VPS and cloud server to find out which option is best for your business.

Nowadays, people are communicating and getting services over the internet in a highly efficient manner. This was totally unimaginable till a few years back! The image below shows the number of internet users across the globe, and their number has been increasing exponentially per year since 1993: Continue reading “Dedicated Server vs VPS vs Cloud – the differences.”

How to Raise Your Property Value By Updating the Exterior

When it comes to houses, you can’t overstate the value of a good exterior. A house needs to be attractive from the outside, or it’s going to suffer in the appraisal process. Owning a home is a significant investment, so you want to make sure that your house doesn’t lose value over time as it starts to look older on the outside. Alternatively, if you’re a realtor or broker who is trying to sell a house, then you want to make sure it stays attractive to your clients. Reports are saying that millennials don’t want to invest in properties that require extensive renovation—they want something luxurious that they can move into right away. So if you’re in charge of selling a house on the market, you want to make it look good, and one of the easiest ways to do that is by making sure that it has good siding. Continue reading “How to Raise Your Property Value By Updating the Exterior”

BCECE Cutoff and Participating Colleges

Bihar Combined Entrance Competitive Examination Board is constituted under Bihar Combined Entrance Competitive Examination Act, 1995.  It is a State level exam which is conducted annually for various professional courses of Medical, Engineering and Agricultural streams in the Institutions of the state of Bihar. It is a state level joint entrance exam for admission to various branches of Engineering/Technology, Pharmacy, Agriculture and Medical streams in Govt., semi govt., and privately funded institutions of Bihar. Continue reading “BCECE Cutoff and Participating Colleges”

5 simple steps to learn equity trading

Just like learning any basic activity in life, it is equally important to learn the equity trading the right way. There are a few simple steps that you have to begin with, in the process of learning anything and same goes with the equity trading as well. So if you too are a new investor who is trying to learn several things before trying the hands on the various aspects of the stock market, keep on reading through the details that have been discussed in the sentences that follow. Continue reading “5 simple steps to learn equity trading”

How to create amazing infographics

You’ve probably been seeing infographics all over the web, and you might be wondering what the hype is really all about. Infographics can be a great way to draw attention to your business and they also double as quality, sharable content. Infographics are great for your current and prospective clients or customers, because they are visually pleasing and easy to digest, while still getting information across clearly.

The main reason that infographics are so effective is because the brain processes visuals 60,000 times faster than standard text. Plus, people tend to remember only 20% of what they read, where visuals have a lasting effect. With so much content floating around the web, it’s easy for us to feel like we are going into information overload. Infographics counter this effect because they are so engaging. The colors in an infographic alone can make them 80% more appealing to readers than standard articles or text. Continue reading “How to create amazing infographics”

Better Office Communication Increases Productivity

If, as a manager or team leader in Toronto, you haven’t considered business communication skills training for your team, you may be missing out on an opportunity to improve your department’s performance. Adult learning experts can help your team master meeting, presentation, and writing skills at the office, or a combination of the three. There are dozens of workshops available in Toronto, including courses that focus on writing and managing email, conducting and organizing meetings, and delivering persuasive presentations to clients, executives, or colleagues. Below are some of the benefits your organization will enjoy by improving its communication weaknesses. Continue reading “Better Office Communication Increases Productivity”

How to Read a Cash Flow Statement

Cash Flow Statement as the name suggests is the summary of cash transactions of a company during the financial year. Cash Flow Statement, popularly known as CFS is a very important document in the hands of investors who want to know the changes in cash balances of the company year after year. The Profit & Loss Statement does not give a complete picture of financial wellbeing of a company because profits are not equivalent to cash. Profits are calculated using accrual principle where as for the investor eventually what matters is the liquidity position of the business. Continue reading “How to Read a Cash Flow Statement”

5 Things You Need to Know When Hiring an Outsourcing Business

Every business, just like every single thing in nature, is constantly striving towards one thing – growth. Stagnation is not an option – with  fierce competition in almost all areas of business, standing in one place means that you’re actually going backwards and that’s not something you should allow.

Without question, outsourcing has changed the way business is done. The reason behind it is simple – outsourcing is a simple solution to many problems businesses are faced with on a daily basis. For a single project to be completed, it needs to go through several phases, each equally important, if we want the results to be satisfactory. However, it often happens that there’s not a big enough workforce or not enough time to be dedicated to individual phases and that’s exactly why we turn to a brilliant shortcut called outsourcing, because it enables constant expansion. Continue reading “5 Things You Need to Know When Hiring an Outsourcing Business”

A Gym Owner’s Guide to Keeping your Gym Appealing

Of all the businesses an entrepreneur can choose to open up, a gym is one of the trickiest of them all. Gyms can prove to be a massive payoff if you go about things right, but if you open a gym and there is either too much competition around, or other factors make it so that people don’t want to pay the fee to be part of your gym, specifically, the investment you made can be a very bad business move.

Besides securing the proper permits, finding or building a building that is compatible with all the services you want to offer, and filling your space with equipment that is up to date and in working order there is a lot to be done. Here is a gym owner’s guide to keeping your gym member friendly so that your doors will stay open and people will continue to use your facility as their destination of choice to meet their fitness goals: Continue reading “A Gym Owner’s Guide to Keeping your Gym Appealing”

How to Read the Statement of Profit and Loss

Statement of Profit & Loss (P&L), as the name suggests, gives the summary of incomes and expenses arising during a particular financial year for a business. When the net income (i.e. income minus expenditure) is positive the company is in Profit and when the net income is negative the company is said to have incurred a Loss.

There are several types of expenses listed under the ‘Expenditure’ section of P&L Statement. When you are a beginner, you need to broadly understand the difference between these types of expenses in order to assess their impact on company’s future and present profitability. Continue reading “How to Read the Statement of Profit and Loss”

13 reasons why you need to start email marketing now!

Marketing is the key to everything. Wonder why these cosmetic brands and toothpaste peeps and those footwear people have celebrities endorsing their products and wonder why they pay wads of money in this process? Because, marketing! One needs their product or brand to go into the audience. They want it to get popular. To go viral and why, this we all know. No hiding. That is exactly why marketing people are in such a demand. Why mediocre marketers kill the whole scene and why creativity and intelligence is included in the requirements of marketers.

Usually, when the word ‘marketing’ is heard somewhere, bells ring. Yes, the traditional marketing we all are talking about. The sales person ringing us up and asking us our precious two minutes, the way they used to explain the perks of products and persuade us to buy that certain product. And generally, all of us had fake smiles plastered to our faces all the time and at times, we had even rudely told them to get out because we didn’t have time for them all. Continue reading “13 reasons why you need to start email marketing now!”

Ten Tips For Great Branded Apparel

Branded apparel is a great way to market your company – but you need to inspire people to actually wear your clothes. Here’s how you can do so.

Whether you’re establishing a new clothing brand or simply promoting your business with some sweet duds, there are a few rules you need to be aware of. See, while the successful marketing of branded apparel can be extremely rewarding, it’s also very easy to get wrong.

If you’re looking for examples of branded blunders, you’ll find no shortage of them. The industry is filled with designers and hopefuls who, while they may have their hearts in the right place, seem to have little understanding of what’s involved in a successful branding venture – let alone how to translate that onto a shirt. That’s where we come in, naturally. Continue reading “Ten Tips For Great Branded Apparel”

How to Read a Balance Sheet

Balance Sheet is a summary of what the firm owes and what the firm owns. It is divided into two parts i.e. Liabilities (owes) and Assets (owns). As per the present rule of representation Liabilities are called Sources of Funds and Assets are called Application of Funds. So, let us understand the meaning of these two titles carefully. Continue reading “How to Read a Balance Sheet”

3 Ways To Assist An Employee With An Addiction Problem

With the amount of people who have one form of addiction or another, the odds are that you will have to deal with an employee with an addiction at some point in your business career. While this can have a negative impact on your business and operations, it could also be a chance for you to build up your company culture and seek to assist your employees to live healthier and more fulfilling lives by giving help and support to both the individual and their loved ones.

However, because addictions are often strongly tied to emotions and hard to break, it can be hard to know what you as an employer or manager can do to make a difference. To help with this task, here are three ways you can assist an employee with an addiction. Continue reading “3 Ways To Assist An Employee With An Addiction Problem”

Is your organization ready for agile marketing?

Continue reading “Is your organization ready for agile marketing?”

Choosing an Accountant: What to Look for and what to Avoid

Picking the right accountant is one of the most important decisions a small business can make. In fact, according to the ICAEW, hiring an accountant can be even more important than taking on a new member of staff. Why? Because whilst a good one can save you time and help your business to grow, a bad one could end up costing you a lot of much-needed money. But with so many accountancy practices out there, selecting the right one for you, isn’t so straightforward.

In this guide I want to look at four of the most important factors you should be considering when hiring an accountant.

Continue reading “Choosing an Accountant: What to Look for and what to Avoid”

A Charity’s Guide to Gift Aid

If you have recently set up or are thinking of setting up a charity or not for profit organisation then it’s likely that you’ll rely on every penny of funding you get, whether that be from government grants, donations or through other channels. One of the ways charities and not-for-profits do this is through Gift Aid. But what is Gift Aid and how does it work.

In this short guide, I want to give an overview of what how Gift Aid works and the rules that govern how it is claimed. Continue reading “A Charity’s Guide to Gift Aid”

What are Corporate Financial Statements?

Why Do Companies Need Accounting?

The owners and managers of any business need records of monetary transactions. These records are useful to measure the amount of money invested or spent during a given period of time. Also these records inform the readers about the profit or loss resulting from the operations during a given period of time. Accounting helps in summarizing vital details that are used in planning and strategizing future course of actions for a business organization. Continue reading “What are Corporate Financial Statements?”

Coalescence’16: Going Zero to One

BITS Pilani K.K. Birla Goa Campus announces Coalescence’16: Going Zero to One, in order to hunt for the country’s finest entrepreneurs who are looking for a platform for their skill set.  Scheduled on 4th Sept-5th Sept, Coalescence’16 is all set to be one of India’s finest e-summit. As rightly said by Stephen Richards, “When an idea takes hold, nothing can stop it.” Coalescence is here to accelerate the ideas that are unstoppable, and are sure to change the world. Coalescence’16 will hold a wide variety of events for the budding entrepreneurs, who, in turn will get to present their ideas in front of experts from various industries. The participants will also get the opportunity to be funded by the partner incubators. Continue reading “Coalescence’16: Going Zero to One”

Five Tips for Finding the Right Removal Company

It’s often said that moving home is one of the most stressful events people will go through in their life. Of course a lot of this comes down to the hoops and horse trading of the housing market, but with a bit of planning and a good removal company the big day itself really needn’t be. Having a moving home checklist is just one way to avoid those ‘last minute’ stresses. Perhaps number one on this list has got to be finding and securing a good removal company.

In this short guide we’re going to look at five essential tips for finding and booking a good removal company. Continue reading “Five Tips for Finding the Right Removal Company”

Spread the Words of Gospel around the world

Spreading the words of Gospel to people has been the major work performed by fellowships. There are many missionaries that promoted the Christian faith throughout the world. One such is the World Bible Way Fellowship which traces history to International Fundamental Christian Association. The organization has been run by many respected leaders, and one such is John H Binkley Jr., who plays the role of author, philanthropist and respected leadership authority. The major role played by him is to spread the Gospel to physical, economic and spiritual turmoil. Continue reading “Spread the Words of Gospel around the world”

4 Important Reasons why Press Release Distribution is good for Business

People think that with the use of social media, press releases are as good as dead now. I am glad to say that contrary to what people think, business press releases are here to stay and their effectiveness is very important for any business owner who is aiming high.

Success does not come in a day. You will have to work extra hard and do anything within your means for your small business to grow and become a success. Therefore, forget about all claims that press releases are outdated and ineffective. Good news is press releases are adapting to the new media platforms and are helping different businesses get good publicity. Continue reading “4 Important Reasons why Press Release Distribution is good for Business”

Tips to Improve Employee Productivity and Maintain Tight Business Security

If you are a business owner or working on a top managerial position in a world class organization, you would be reckoning to build strict security walls and enhance the productivity of the employees. The process comprises two steps; 1st how to increase production on employee end and 2nd establishing protective measures so that you can feel comfortable regarding privacies and secret information of the company.

A company can’t monitor all the activities of every individual worker because it seems hectic and requires human labor for effective and on-time vigilance. Here we would suggest few simple but fruitful tips on these that would definitely ensure expected results if the company implements in best possible manners. One of the most challenging issues that all the companies are facing nowadays is regarding the secrecy and privacy of important data and increasing the productivity of users with their monitoring. Continue reading “Tips to Improve Employee Productivity and Maintain Tight Business Security”

How do Online Accountants Work

Businesses come in all shapes and sizes, from small one man bands to huge multinational and multidepartment corporations. The one thing that they all have in common is the legal requirement to pay tax and to submit tax returns. For smaller businesses, this will usually meant engaging the services of an independent accountant. But the old bricks and mortar model of accountancy firms is beginning to change with the growth of online accountants who are taking advantage of a suite of powerful cloud accounting packages.

In this article I want to look at how online accountants work and why they are proving so popular with small businesses. But first let’s look at the tool of the online accountant’s trade; cloud accounting software. Continue reading “How do Online Accountants Work”

Need Money to Start your own Company? Try Taking a Personal Loan!

If you’re planning to launch a startup, you’ll need enough money to make sure that your venture is a success. Here’s how a personal loan can help you out.

Securing adequate amount of funds is perhaps the most challenging task faced by entrepreneurs. Sometimes, the plethora of options creates a paradox of choice, where one is unable to decide which source of finance would be most beneficial.

As an entrepreneur today, you can choose from a variety of funding options. Angel investors and venture capitalists are itching to invest their money in a promising new venture. And now, with the establishment of startups that lend money to other startups, entrepreneurs have a variety of funding options, each with its own set of pros and cons.

But with all the modern ways of lending, most new entrepreneurs are forgetting the traditional way of obtaining money—taking a personal loan. A personal loan can give startups the financial leverage they need to kickstart their business. Continue reading “Need Money to Start your own Company? Try Taking a Personal Loan!”

Birch Gold Group Review

In current business competition, every company tries hard to keep the faith of the customers alive and resolve the problems instantly. There are many leading companies across the globe that deals with precious metals. Birch Gold Group is one of the leading companies in US, that is committed to help clients discover how gold, silver and platinum are precious metals protecting your lifestyle and help during economic instability. This has made the company different from other consultant companies in terms of client service. Continue reading “Birch Gold Group Review”