Businesses don’t just want to hire the best employees for the job. They also want to guarantee that they’re hiring trustworthy and dependable people who won’t become legal or financial liabilities down the road. However, this can be equally challenging for both small businesses and larger companies. After all, undertaking a full background check can take plenty of time and effort to complete. This could lead to the misspending of vital resources that could have been better allotted to operational, business development, or expansion purposes. Continue reading “Choosing Between E-Verify and Form I-9”
Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”
The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy again. Ouch!
But you can’t do the same strategy, the same structure and the same attack. If you wonder why you are stuck somewhere or in a dilemma of being in a plateau state, then you might need to take a closer look at how you integrate all your marketing efforts and align them to your branding exercises. Continue reading “How To Do Branding Exercises Like A Pundit”
Link building is a powerful way of helping to improve your website authority and your website ranking on popular search engines. While proper link building isn’t as easy as some make it out to be, you can still achieve successful link building through some safe white hat techniques. For those who are looking to link build the right way, here’s the top 21 tips for link building that search engine marketers can use to help improve website authority and rankings. Let’s take a look now. Continue reading “18 Tips For Link Building For Search Engine Marketing”
For secure investments, Public Provident Fund, Fixed Deposit, and Recurring Deposits are great options. You should choose based on what you need.
Have some funds on hand and want to find a good investment venture to make your money work for you? Traditionally, Fixed Deposits have been the go to scheme for short term investments. If you’re looking to lock in money for a longer period, then you can choose Public Provident Fund. Recurring Deposit is another option that’s a great idea to cultivate a systematic savings habit. Continue reading “PPF, FD, RD: What Should you Choose?”
In case you are applying for a business loan, there are some essential tips which can help you get proper funding for your business plan or expansion needs and help to protect for business loan rejection or tax deduction.
Are you applying for a business loan? You should definitely follow a few tips which ensure success as far as getting funding for your blueprint or business plan is concerned. Submitting your very first business loan proposal can be a hugely daunting affair with the gazillions of financial documents required along with a thorough scrutiny of your personal and business credit history as well. Here are five tips that will help you get your application successfully approved without any hitches. Continue reading “Everything about Business Loan Explained: Interest Rate to Tax Deduction”
The 2017 IEEE International Conference on Smart City Innovations
August 4-8, 2017, San Francisco, USA
Paper Submission Deadline: March 10, 2017
Continue reading “CFP for IEEE SCI 2017 conference”
Considerable breakthroughs in Internet technology, computing power, as well as data storage have contributed to the start of an innovative Information Age in the 21st Century. Our everyday lives are more and more dependent on the successful flow of info, its acquisition, storage, and also distribution from the top-level business dealings and procedures, to simple social communications. The fact that almost all info is preserved in digital formats has significantly enhanced the speed as well as the efficiency with which we build relationships with one another, whatever the forum and objective. This can make tools such as virtual data room more valuable and useful here in this Information Age. Continue reading “Essential Information On The Leading Virtual Data Room Providers”
The concept of crowdfunding isn’t waiting to hit it big – it already has. The numbers plainly tell the tale with more than 600 crowdfunding platforms around the world raising billions of dollars in the few years that it has rested high in the public consciousness. What exactly is crowdfunding? It’s exactly what the name implies; a way to raise money for almost any project by soliciting small donations from many individuals. There are a variety of ways to go about crowdfunding your business startup. Here are some of the most effective approaches for startups: Continue reading “Ways to Crowdfund Your Startup”
Digital trends are increasingly becoming important to understand and thrive in the era of digital marketing and social media which will drive e-commerce and mobile commerce through web 3.0 technologies.
2016 has been an eventful year for social media and online marketing. With the pace of technological developments becoming faster paced, these trends aren’t likely to die down soon. And the marketers who have adopted them are already gaining an edge over competitors. Continue reading “Top 17 Social Media & Digital Marketing Trends in 2016”
If you are thinking every feature and the process remains the same when it comes to an acquisition, then you are wrong. But, the principle remains the same where two organizations/companies, having different owners, join hands to function together in order to achieve a common goal. There is no doubt that with an abundance of deal structures and the whole process of valuation, of a target company, being arduous, acquiring a business is more of an art as compared to science. Continue reading “Key Tips You Should Be Knowing About Successful Acquisition”
All humans are trying to run away from the failures. At first, kids try to hide an “F” received at school, then we feel ashamed because of a bad test score, and, when a person grows up, he continues avoiding mistakes and failures at work. No one wants to be associated with failure. But who said that failures and mistakes are not able to lead us to success?! A student who lacks the time and therefore cannot complete the assigned dissertation may just give up on this idea without even trying doing something and as a result will not graduate. On the other hand, if a student devotes some time to come up with a solution to this problem, and, for example, asks for help at some custom essay writing service, it gives him or her chance to succeed. It means that fear and inactivity can harm more than taking a risk. Continue reading “Reasons Your Employees Shouldn’t Fear Making Mistakes”
Being successful isn’t easy. It always involves working hard, being smart, and having a bit of luck. Whatever business you run, researching the market where youoperate as well as the whole industry is vital for its success. There are initially two types of research: Continue reading “Ultimate Guide on Online Tools for Market Research That Will Work for Your Business”
Going to host your website? Let’s know the differences among dedicated server, VPS and cloud server to find out which option is best for your business.
Nowadays, people are communicating and getting services over the internet in a highly efficient manner. This was totally unimaginable till a few years back! The image below shows the number of internet users across the globe, and their number has been increasing exponentially per year since 1993: Continue reading “Dedicated Server vs VPS vs Cloud – the differences.”
It goes without saying that investing in life insurance is a big deal. Life insurance is defined as a bipartite contract between an insurance policy holder (an individual) and an insurer (an organization), where the insurer promises to pay a pre established beneficiary (often close family members like wife, children, husband, or parents) a pre decided sum of money (the benefit) in exchange for a periodically paid premium, upon the death of the insured policy holder. The policy holder typically pays a periodic premium (say monthly or yearly) or a one time lump some payment towards the insurance policy. Since it is a considerable investment, at the end of the day, no one wants to purchase the wrong insurance or pay for a plan that’s far beyond their needs.
Keeping that in mind, here are 20 tips to help you get the best insurance for your needs. Continue reading “20 Things You Need to Know and Consider Before Buying Life Insurance”
Every business, just like every single thing in nature, is constantly striving towards one thing – growth. Stagnation is not an option – with fierce competition in almost all areas of business, standing in one place means that you’re actually going backwards and that’s not something you should allow.
Without question, outsourcing has changed the way business is done. The reason behind it is simple – outsourcing is a simple solution to many problems businesses are faced with on a daily basis. For a single project to be completed, it needs to go through several phases, each equally important, if we want the results to be satisfactory. However, it often happens that there’s not a big enough workforce or not enough time to be dedicated to individual phases and that’s exactly why we turn to a brilliant shortcut called outsourcing, because it enables constant expansion. Continue reading “5 Things You Need to Know When Hiring an Outsourcing Business”
Big data is changing the way, technology is being leveraged to conduct business as usual activities is a more efficient manner. The emergence of Internet of Things, allows greater flexibility and governance, in urban development and its subsequent management. This has led to the emergence of the concept of smart cities, which is believed to revolutionalize urban settlements across developing, emerging and developed economies. Continue reading “Addressing big data challenges in smart cities”
It was a pleasant surprise to get an unexpected mention at the Blogging Fusion. The editors of Blogging Fusion, a top blog linking directory, shared the news with the editor of Business Fundas. Continue reading “Business Fundas gets Blog of the Day at Blogging Fusion Blog Directory”
As the years pass by, we need a moment to recollect what we did in this year. Let us connect and recollect where we interacted. What did this mean for Business Fundas, another year in its glorious history. We had a case study published in Harvard. We had grown our followers across digital media by 2.13% to a whopping 1.48 Lakhs subscribers.
In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses of the same are demonstrated in the diagram below.
The survey was administered through not only our twitter followers but also to numerous followers and subscribers of our mailing list and finally 534 responses were collected on our questionnaire, all of who are marketing experts on social media websites and have their own online marketing venture.
The responses clearly portray the perceived benefits of social media marketing campaigns by the marketers.
From our personal analysis, it appears that today, social media marketing can become even more fruitful to reach out markets for small businesses targeting social consumers and probably investments on marketing through social networks like Facebook are more likely to generate better results. Also targeted advertisements in search engine (since that is where most consumers first turn to for information query) are also more likely to impact sales conversion figures.
However, bigger firms are more likely to benefit from greater brand awareness, greater brand recall and greater brand association from investments in social media marketing. So purely from a Branding Exercise, social media marketing makes sense to larger consumer focused service providers or product marketers.
By the way, did you read our article on how to attain success in Social Media Viral Marketing?
To all our readers, I feel happy to let you know that the case study titled “Growing the Online Portal of Business Fundas” has been accepted by Ivey. This was a case study on web analytics and web 2.0. Business Fundas is a blog, which was initiated in 2008, and has now over 65,000 subscribers, and gets a lot of traffic (more than companies like tata steel, nomura, etc). This case (like other Ivey cases) will also be available from Harvard Business Publishing. We would like to thank the followers and readers of Business Fundas for all your support throughout these years. Continue reading “Business Fundas features in Ivey Case Center”
Title: Literature Review of Supplier Selection Criteria
- Author: Arpan Kumar Kar
- Affiliation: Assistant Professor, Indian Institute of Technology Delhi
- Email id: email@example.com
Abstract: Supplier selection literature in procurement management has witnessed a plethora of evaluation criteria, for selecting suppliers. This study prepares a list of all the generic supplier selection criteria, which is prevalent in the existing purchasing literature. The objective of this study is to facilitate an understanding of the different supplier evaluation criteria, which is present in the existing literature, so that future methodological studies in the domain are facilitated by the usage of the appropriate evaluation criteria. Continue reading “Literature Review of Supplier Selection Criteria”
Title : SocialCRM tools selection using Delphi method
Email ID: firstname.lastname@example.org
Indian Institute of Management, Rohtak
Abstract: Various organizations have started adopting SocialCRM tools for their customer relationship management activities. This gives an opportunity to develop technique that can assist organizations in selecting SocialCRM tools based on experts’ decision within organization. While techniques have not been described in details, the focus has been on exploring how business can execute the process of selecting SocialCRM tools based on Delphi study.
This paper must be cited as follows: Khatwani, G. (2014). SocialCRM tools selection using Delphi method. Business Frontiers, 7(1), 1-5.
Keywords: SocialCRM, Delphi, Selection, Prioritization, Ranking
Title: Deciding Advertising Rates in Online Media – A Practical Guide
Arpan Kumar Kar
Assistant Professor: Indian Institute of Management Rohtak
Abstract: Deciding the advertising rates for online media can often be very challenging. Most bloggers and webmasters fall into a dilemma while deciding the advertising rates for websites and blogs. This essentially is a multi-criteria decision making problem and needs a systematic approach for deciding the rates. This study identifies 8 criteria which may be used for deciding the pricing strategy for any publisher. Further this article provides a systematic approach to decide the best valuation of advertising rates for a web based publishing platform, be it a blog or website
This paper can be cited as follows: Kar, A.K. (2012). Deciding Advertising Rates in Online Media – A Practical Guide, Business Frontiers, 6(1), 1-10.
Keywords: Social Media, Web 2.0, Online Advertisements, Pricing, Rates,
Title: Demystifying empowered leadership: A CEOs Experiment in developing high performance workplace culture
M M Bagali, Professor, Strategic HRM, and Coordinator, research in Management, Jain University CMS Business School campus, Bangalore – 560078, India. Email: email@example.com
Abstract: During turbulent days, organizations are increasingly seen to innovate ways to manage business. One of these innovations is in the area of developing and managing human resources. Experience has shown that developing human resources often results in achieving a sustained organizational growth. Various strategies are being adopted by business organizations in this regard. One also sees a paradigm shift from an approach understood as ‘welfare approach’ to that of an approach commonly known as the ‘empowerment approach’. This approach of employee empowerment has seen interesting outcomes and hence has been accepted almost all across the world. This paper is an empirical study of Indian industry 1. It highlights some unique strategies adopted for managing human resources in this industry. The efforts have paid large dividends to the company. The workforce is committed as well as efficient. The business organization has succeeded and has been able to achieve global standards. This paper makes an attempt to advocate the cause of employee empowerment and calls upon practitioners to shift their practices from that of welfare orientation to empowerment. The paper also makes an attempt to demystify the concept of employee empowerment.
Key Words: Empowerment; Ownership culture; Leadership; Global Organization
This paper must be cited as: Bagali, M.M., (2013). Demystifying empowered leadership: A CEOs experiment in developing high performance workplace culture, Business Frontiers, 5(1), 1-19.
Title: Strengthening Rural Management Education in India
Ansu Abraham, Assistant Professor, Xavier Institute of Management, Jabalpur – 482 021, India
Abstract: Rural India is drawing more attention than ever before. To develop rural India, we need rural managers. Institute of Rural Management Anand (IRMA) recognized this need way back in 1979 and started a course in Rural Management. However, at a later stage, realizing the need to meet the growing managerial needs of ‘all types’ of organizations connected with rural economy, management institutions groomed their students to serve them too.This paper reflects certain concerns associated with the present Rural Management Education system, and proposes some changes for its strengthening. The first concern is related to the course curriculum. There is leakage of students from development sector to allied sectors. After completion of RM, most of the students join allied sectors or even mainstream business. Here, the concern is about the quality of workforce joining these sectors. Another concern related to curriculum is the limited rural exposures offered to the RM students. In earlier times, most of the RM Schools offered two rural exposures. But in due course, this tradition has disappeared. This has affected the quality of education. Similarly, the lack of rural exposure to allied specializations such as Agribusiness, Rural Marketing, Rural Finance etc.is also a matter of concern. The second concern is related to the visibility of RM Schools during admissions. At present, the enrollment to RM is also based on CAT, MAT etc. A separate All India level entrance test specifically for RM is the need of hour. Also,the premier institutions are not in the top 20 list of B School rankings, because of the ranking methodology which is tailored for the mainstream business schools. The third concern is related to the leakage of Rural Managers to other business sectors. “Alumni in corporate’ is becoming the thrust for some institutions. ButRural Managers need to serve the Rural Sector. Hence there is need to attract and retain young talents. Several changes need to be brought to the present RM education system to make it attractive and strong. All the proposals which are shared in this paper can be made possible with the support of subject experts, management, faculty and the students. Their combined effort will strengthen the system.But someone has to take the initiative; set an example; and lead.
Key Words: Rural Management, Rural Managers, Conventional B Schools
This paper must be cited as follows: Abraham, A., (2013). Strengthening Rural Management Education in India. Business Frontiers, 4(1), 1-8.
Title: Entrepreneurial Resourcefulness -Is it a Function of Gender?
Dr. Purna Prabhakar Nandamuri
Assistant Professor, Department of Marketing & Strategy, IBS, IFHE University, Hyderabad, INDIA.
E mail ID: firstname.lastname@example.org .
ABSTRACT: Fostering positive attitudes towards entrepreneurship is high on the policy agenda of several economies. It is the obligation of the prevailing education system to charge the graduating youth with entrepreneurial orientation. It is appropriate to spot out the influence of the fundamental factors such as age, gender, education, and family income and background on entrepreneurial orientation. Previous research profoundly concludes that gender plays a major role in entrepreneurial activity and women have less motivation for entrepreneurship. Entrepreneurial behaviour is a function of entrepreneurial resourcefulness. However, the nature of dependence of this trait on the other independent characteristics has not been made explicit or empirically testable to date. The purpose of this study is to determine the impact of the independent variable – gender, on the dependent trait – entrepreneurial resourcefulness, of management students. A sample of 200 final year post-graduate management students are selected randomly from leading management institutes in Warangal region which pass-out around 2000 management graduates every year who face a bleak opportunity for entrepreneurship and look for employment. The responses were tested with ANOVA and t-test with the help of SPSS-19. The findings establish that gender had a profound impact on entrepreneurial resourcefulness. The male group establishes a comparatively stronger preference for resourcefulness than their counterparts. As the generic limitations of time and money confine the generalizability of the findings, further research of a larger sample with wider geo-cultural background may help to establish the findings.
KEYWORDS: Entrepreneurial orientation, entrepreneurial resourcefulness, Demographic factors, Gender, Management students. Post-Hoc Analysis.
This paper can be cited as follows: Nandamuri, P.P. (2013). Entrepreneurial Resourcefulness – Is it a Function of Gender?, Business Frontiers, 3(1), 1-13.
Title: Websites as small but a significant market space in India: A forecast
P. Vigneswara Ilavarasan Arpan Kumar Kar
Indian Institute of Management Rohtak Indian Institute of Management Rohtak
Abstract: Due to a sudden change in the regulatory guidelines in India, a surge in the web-space requirements is anticipated among companies based on paid-up capital size. The objective of this guideline is to enhance the transparency in the corporate governance and signal the growth potential of the firms to the investors from India and abroad. This article explores the potential market size of website creation and maintenance for the 6.5 lakh companies, for whom this regulatory guideline may impact more.
This paper can be cited as follows: Ilavarasan,P.V., Kar, A.K. (2012). Websites as small but a significant market space in India: A forecast, Business Frontiers, 2(1), 1-6.
Business Frontiers, Vol. 1, No. 1.
Title: Cryptography in the Banking Industry.
Publication date: Oct, 2012.
Authored by Arpan K Kar, Supriya K Dey
This paper can be cited as follows: Kar, A.K., Dey, S.K. (2012). Cryptography in the Banking Industry. Business Frontiers, 1(1), 1-7.
Abstract: The development of cryptographic techniques has seen a lot of applications in the banking industry. This whitepaper focuses on the review of the major cryptographic techniques which has been used extensively in the banking industry, for the implementation of data security norms and the fulfillment of compliance requirements. While techniques have not been described in details, the focus has been on exploring the business implications of these developments.
To download the whitepaper, please visit this link: Cryptography in the Banking Industry
Keywords: Cryptography, Banking, Security, Finance industry
Business Frontiers is a premium series of refereed open source white-papers on critical emergent issues and classic topics in business and management including but not limited to marketing management, technology management, e-business, finance, economics, human resources, organizational behavior and general management. Articles published as open source white-papers in Business Frontiers are copyrighted using a Creative Commons Attribution 3.0 Unported License. Please visit the publication page for more details on Business Frontiers. For submission of original articles for publication, please read the Guide for Authors and the Call for Papers.
Most of the webmasters and digital marketing professionals struggle to understand the nuances of Digital Marketing and Search Engine Optimization, especially when it comes to understanding the theory with a deeper perspective than is presented in most blogs and online forums.One of the burning issues that has hit the Web-Masters is how to tackle the Google Panda, after it was released in late 2011. SEO tactics deployed by most web-masters have seemingly failed and many reliable and white hat sites are drastically getting downgraded ever since the Google Panda was introduced.
Google Panda was introduced to weed out “content farms” and low quality sites which strive to make a living by producing low quality content. New dimensions that has been added in Google Panda are that it analyzes websites based on an self-learning AI algorithm, which looks for similarities between websites people found to be high quality and low quality, based on surfing behavior. There is also a high probability that there is an increased usage of Image Analysis with Text Analysis to identify original content. There is also a higher importance to content recency based on content type. Also, which sites and which articles connect to you from which sites, matter a lot.
Google Panda has been criticized by renowned web-masters since many a time renowned websites had “scraped” content and yet the original lesser known site was penalized. Also, it appeared to impact an entire site’s ranking or specific section, rather than just the individual pages on a site. Also it adversely impacted sites where most of the traffic came from “ever popular” content but were of smaller scale (e.g. Websites with niche content, Personal blogs).
So what does that leave you? If you are a web-master, you are probably worrying how to ensure that all the effort you have put in to develop your website does not go down the drain.While age old SEO tactics like getting good quality back-links still do the trick, it is important to realize that there are some basic differences which needs to be addressed, if you want to ensure that your web-site is recognized by Google Panda as a high quality site.
So we have brought out few pointers on what not to do, if you are attempting to optimize your website based on the guide-lines from Google Panda.
- Never keep a high percentage of duplicate content. This might apply both to a page or a complete site. So content that you may have on headers or footers, if they are repeated across pages, should never increase more than 25% of the content across all the pages.High percentage of boilerplate content (similar static content) is a strict negative pointer from Google Panda.
- A low amount of original content on a page or site is always bad. It is a good practice to ensure when you make a post, you should have more that at least 300 words in every post. Semantic analysis is done by Search Engines nowdays, which can actually trace the quality of content that you may have posted in your article, which is new from your older articles or novel from other content in other web-sites.
- A high percentage of pages with a low amount of original content will drastically downgrade your SERP rank. So it is important to ensure, that you create a post only when you have substantial content to make a new post. The age old thought that you should post frequently irrespective of the post content is way dead. It has been attacked by Search Engines besides Google, to weed out content farms.
- A high amount of inappropriate adverts, especially in the beginning of the page, showcases the focus of the web-page is only revenue. Hence Panda will recognize that page and a site as being a Content Farm.
- If the page content and page title tags do not match for the search queries a page does well for, it will be taken as an attempt to play around with key-words. Text snippets will be analyzed through Symantec Analyzers to ensure there is high consistency between the meta tags and content.
- Unnatural language on a page including over-optimization of SEO will be harshly penalized. Google is increasingly becoming efficient to recognize Black Hat SEO tactics.
- High bounce rate from a particular web-page or web-site or even low visit time on pages or site, less than 30 seconds, will be recognized as a low content web-page or website. Also low percentage of users returning to a site, without search, will be an indicator that the site has low quality content where visitors do not return. These are strong indicators of the content quality and quantity in a website.
- Low click-through percentage from Google’s results pages (for page or site) as and when it appears in Google Search will ensure that the page ranks even lower for consecutive searches, for the search criteria.
- Low or no quality inbound links to a page or site (by count or percentage) is always bad. However, low quality backlinks is judged by the relevance of the web-page where it is linked to, by analyzing the text snippets of the mentioned paragraph. If a page is mentioned where it won’t have substantial semantic linkage to the content, it may get penalized.
- Low or no mentions or links to a page or site in social media and from other sites is also bad. It is of critical importance that new people share your content. Typically, most SEO professionals link up with a group to promote their content by exchanging votes/shares. Over time, the same group of professionals share the links and posts of a site get shared by the same group, and within the same group. The search engines today can track the sharing pattern through web-mining and this is a serious negative pointer for a web-sites. Sharing or mentions across pages or new profiles is the new mantra for success. Even if you hit Digg’s first page by exchanging votes, you are likely to be recognized by Google Panda as a Link Farm.
I hope you enjoyed going through these guidelines on how to protect your web-site from Google Panda downgrades. Do let me know if you have any queries. You could also check out few of the good service providers for web marketing. Also, check out the free ebook “Advanced Guide to Digital Marketing” for more details on digital marketing, the theories and advanced concepts.