To reach a wide audience and to appeal to your established audience; keeping them hooked to your website or blog, you have to create extraordinary content. Extraordinary content is content that is useful to your audience and content that creates traffic and converts leads increasing your sales revenue. In the digital marketing world, content marketing is at the heart of all operations hence the phrase; Content is King! Continue reading “15 Most Popular Free Tools for Content Marketing Campaigns”
With over 1.9 billion people using Facebook daily, it is undoubtedly the most popular social network around with immense scope for networking and business promotion. But if you are a social media marketer, more users means more competition for you. Will fretting help? Well, in this competitive scenario, having a mere Facebook presence is not enough, you need to optimize your presence to make most of your Facebook business page. Continue reading “12 Best Facebook Marketing Tips for Small Businesses”
Every business with a physical location needs local SEO, especially if you primarily do business on a local level. This may seem like a tough sell at first – after all, can’t you just get away with a website that has your current address on it? Not so fast. Continue reading “Benefits of Local SEO Services – An Industry Specific Analysis”
If you’re anything like me, then you’ll always be on the lookout for the latest social media tips and techniques to help you get ahead. In what’s become a wildly competitive digital space, experts are constantly finding new ways to maximize exposure and engagement. Continue reading “How to Cheat at Social Marketing & Get Away With It”
Abstract: Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge. The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair.
What should and what shouldn’t you back up? Your business is probably loaded with different types of technology. For what system or technology should you have a backup? Is your data the only thing you should be backing up? What about a backup power supply, transport system, or even a backup security system that catches staff as well as intruders? Here are ten of the most common pieces of technology that companies are using as backup tech. Continue reading “Top 10 Backup Technologies for Your Business”
Savings accounts can be used to accumulate funds, but using it as a long term investment will not gain you much benefit. If you are planning for a financially secured future, you can consider other investment options like Fixed Deposits or Mutual funds.
There are several ways in which you can make use of the surplus funds. However, to benefit from the funds for a long run, it is essential that you allocate the funds in the right place. For most of the people, savings can be a good option wherein they can park their funds, whereas, for others, investing in a fixed deposit is a much better option. Continue reading “Savings Account V/S Fixed Deposit V/S Liquid Mutual Fund: Which is Better?”
Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any other “generation” for that matter. These terms are an invention to categorize people who happened to be born at certain periods, and on whom characteristics were attached willy-nilly. While some people of the same generation do share some common traits, the group is not homogenous enough to be treated as one group. Continue reading “How Using Psychological Triggers Can Increase Your Sales”
Nations are rapidly transforming by leveraging on information and communication technologies (ICTs). The access to information and knowledge across the web enables new innovations and the creation of smart cities. Organisations and governments at all levels initiate ICT-driven programmes to stimulate innovation and address the needs of the key stakeholders. This results in radical changes in the way nations are organized. Continue reading “CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers”
You’ve a killer business plan, a great vision and supportive family members and friends. The next biggest thing that comes into the picture is financing. Financing is required to start a business, scale it up to profitability and even sail through a rough patch. Financing varies depending upon the size and type of your business. Some businesses like online ventures need a small amount of funding while processing businesses require a substantial amount of capital. Small business funding can be an uphill task to attain and sometimes, many small business owners feel like they’ve run out of options. Continue reading “15 Sources of Funding For Small Business – A Detailed Analysis”
Businesses don’t just want to hire the best employees for the job. They also want to guarantee that they’re hiring trustworthy and dependable people who won’t become legal or financial liabilities down the road. However, this can be equally challenging for both small businesses and larger companies. After all, undertaking a full background check can take plenty of time and effort to complete. This could lead to the misspending of vital resources that could have been better allotted to operational, business development, or expansion purposes. Continue reading “Choosing Between E-Verify and Form I-9”
Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”
The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy again. Ouch!
But you can’t do the same strategy, the same structure and the same attack. If you wonder why you are stuck somewhere or in a dilemma of being in a plateau state, then you might need to take a closer look at how you integrate all your marketing efforts and align them to your branding exercises. Continue reading “How To Do Branding Exercises Like A Pundit”
Link building is a powerful way of helping to improve your website authority and your website ranking on popular search engines. While proper link building isn’t as easy as some make it out to be, you can still achieve successful link building through some safe white hat techniques. For those who are looking to link build the right way, here’s the top 21 tips for link building that search engine marketers can use to help improve website authority and rankings. Let’s take a look now. Continue reading “18 Tips For Link Building For Search Engine Marketing”
For secure investments, Public Provident Fund, Fixed Deposit, and Recurring Deposits are great options. You should choose based on what you need.
Have some funds on hand and want to find a good investment venture to make your money work for you? Traditionally, Fixed Deposits have been the go to scheme for short term investments. If you’re looking to lock in money for a longer period, then you can choose Public Provident Fund. Recurring Deposit is another option that’s a great idea to cultivate a systematic savings habit. Continue reading “PPF, FD, RD: What Should you Choose?”
In case you are applying for a business loan, there are some essential tips which can help you get proper funding for your business plan or expansion needs and help to protect for business loan rejection or tax deduction.
Are you applying for a business loan? You should definitely follow a few tips which ensure success as far as getting funding for your blueprint or business plan is concerned. Submitting your very first business loan proposal can be a hugely daunting affair with the gazillions of financial documents required along with a thorough scrutiny of your personal and business credit history as well. Here are five tips that will help you get your application successfully approved without any hitches. Continue reading “Everything about Business Loan Explained: Interest Rate to Tax Deduction”
The 2017 IEEE International Conference on Smart City Innovations
August 4-8, 2017, San Francisco, USA
Paper Submission Deadline: March 10, 2017
Continue reading “CFP for IEEE SCI 2017 conference”
Considerable breakthroughs in Internet technology, computing power, as well as data storage have contributed to the start of an innovative Information Age in the 21st Century. Our everyday lives are more and more dependent on the successful flow of info, its acquisition, storage, and also distribution from the top-level business dealings and procedures, to simple social communications. The fact that almost all info is preserved in digital formats has significantly enhanced the speed as well as the efficiency with which we build relationships with one another, whatever the forum and objective. This can make tools such as virtual data room more valuable and useful here in this Information Age. Continue reading “Essential Information On The Leading Virtual Data Room Providers”
The concept of crowdfunding isn’t waiting to hit it big – it already has. The numbers plainly tell the tale with more than 600 crowdfunding platforms around the world raising billions of dollars in the few years that it has rested high in the public consciousness. What exactly is crowdfunding? It’s exactly what the name implies; a way to raise money for almost any project by soliciting small donations from many individuals. There are a variety of ways to go about crowdfunding your business startup. Here are some of the most effective approaches for startups: Continue reading “Ways to Crowdfund Your Startup”
Digital trends are increasingly becoming important to understand and thrive in the era of digital marketing and social media which will drive e-commerce and mobile commerce through web 3.0 technologies.
2016 has been an eventful year for social media and online marketing. With the pace of technological developments becoming faster paced, these trends aren’t likely to die down soon. And the marketers who have adopted them are already gaining an edge over competitors. Continue reading “Top 17 Social Media & Digital Marketing Trends in 2016”
If you are thinking every feature and the process remains the same when it comes to an acquisition, then you are wrong. But, the principle remains the same where two organizations/companies, having different owners, join hands to function together in order to achieve a common goal. There is no doubt that with an abundance of deal structures and the whole process of valuation, of a target company, being arduous, acquiring a business is more of an art as compared to science. Continue reading “Key Tips You Should Be Knowing About Successful Acquisition”
All humans are trying to run away from the failures. At first, kids try to hide an “F” received at school, then we feel ashamed because of a bad test score, and, when a person grows up, he continues avoiding mistakes and failures at work. No one wants to be associated with failure. But who said that failures and mistakes are not able to lead us to success?! A student who lacks the time and therefore cannot complete the assigned dissertation may just give up on this idea without even trying doing something and as a result will not graduate. On the other hand, if a student devotes some time to come up with a solution to this problem, and, for example, asks for help at some custom essay writing service, it gives him or her chance to succeed. It means that fear and inactivity can harm more than taking a risk. Continue reading “Reasons Your Employees Shouldn’t Fear Making Mistakes”
Being successful isn’t easy. It always involves working hard, being smart, and having a bit of luck. Whatever business you run, researching the market where youoperate as well as the whole industry is vital for its success. There are initially two types of research: Continue reading “Ultimate Guide on Online Tools for Market Research That Will Work for Your Business”
Going to host your website? Let’s know the differences among dedicated server, VPS and cloud server to find out which option is best for your business.
Nowadays, people are communicating and getting services over the internet in a highly efficient manner. This was totally unimaginable till a few years back! The image below shows the number of internet users across the globe, and their number has been increasing exponentially per year since 1993: Continue reading “Dedicated Server vs VPS vs Cloud – the differences.”
It goes without saying that investing in life insurance is a big deal. Life insurance is defined as a bipartite contract between an insurance policy holder (an individual) and an insurer (an organization), where the insurer promises to pay a pre established beneficiary (often close family members like wife, children, husband, or parents) a pre decided sum of money (the benefit) in exchange for a periodically paid premium, upon the death of the insured policy holder. The policy holder typically pays a periodic premium (say monthly or yearly) or a one time lump some payment towards the insurance policy. Since it is a considerable investment, at the end of the day, no one wants to purchase the wrong insurance or pay for a plan that’s far beyond their needs.
Keeping that in mind, here are 20 tips to help you get the best insurance for your needs. Continue reading “20 Things You Need to Know and Consider Before Buying Life Insurance”
Every business, just like every single thing in nature, is constantly striving towards one thing – growth. Stagnation is not an option – with fierce competition in almost all areas of business, standing in one place means that you’re actually going backwards and that’s not something you should allow.
Without question, outsourcing has changed the way business is done. The reason behind it is simple – outsourcing is a simple solution to many problems businesses are faced with on a daily basis. For a single project to be completed, it needs to go through several phases, each equally important, if we want the results to be satisfactory. However, it often happens that there’s not a big enough workforce or not enough time to be dedicated to individual phases and that’s exactly why we turn to a brilliant shortcut called outsourcing, because it enables constant expansion. Continue reading “5 Things You Need to Know When Hiring an Outsourcing Business”
Big data is changing the way, technology is being leveraged to conduct business as usual activities is a more efficient manner. The emergence of Internet of Things, allows greater flexibility and governance, in urban development and its subsequent management. This has led to the emergence of the concept of smart cities, which is believed to revolutionalize urban settlements across developing, emerging and developed economies. Continue reading “Addressing big data challenges in smart cities”
As the years pass by, we need a moment to recollect what we did in this year. Let us connect and recollect where we interacted. What did this mean for Business Fundas, another year in its glorious history. We had a case study published in Harvard. We had grown our followers across digital media by 2.13% to a whopping 1.48 Lakhs subscribers.
In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses of the same are demonstrated in the diagram below.
The survey was administered through not only our twitter followers but also to numerous followers and subscribers of our mailing list and finally 534 responses were collected on our questionnaire, all of who are marketing experts on social media websites and have their own online marketing venture.
The responses clearly portray the perceived benefits of social media marketing campaigns by the marketers.
From our personal analysis, it appears that today, social media marketing can become even more fruitful to reach out markets for small businesses targeting social consumers and probably investments on marketing through social networks like Facebook are more likely to generate better results. Also targeted advertisements in search engine (since that is where most consumers first turn to for information query) are also more likely to impact sales conversion figures.
However, bigger firms are more likely to benefit from greater brand awareness, greater brand recall and greater brand association from investments in social media marketing. So purely from a Branding Exercise, social media marketing makes sense to larger consumer focused service providers or product marketers.
By the way, did you read our article on how to attain success in Social Media Viral Marketing?
To all our readers, I feel happy to let you know that the case study titled “Growing the Online Portal of Business Fundas” has been accepted by Ivey. This was a case study on web analytics and web 2.0. Business Fundas is a blog, which was initiated in 2008, and has now over 65,000 subscribers, and gets a lot of traffic (more than companies like tata steel, nomura, etc). This case (like other Ivey cases) will also be available from Harvard Business Publishing. We would like to thank the followers and readers of Business Fundas for all your support throughout these years. Continue reading “Business Fundas features in Ivey Case Center”