Category Archives: Research

Research issues in business

Preface – Digital Transformation in the Modern Era

The current scenario of digital transformation has lead to massive changes in the way business is done. Transformation of urbanization is a major outcome as a result of these initiatives (Chauhan et al., 2016). The use of advanced data analytics for utilizing data for delivering quality services has given rise to innovative models for conducting business (Brynjolfsson and McAfee, 2014). Continue reading Preface – Digital Transformation in the Modern Era

Reasons Why You Should Use Twitter Ads for Your Business’ Advertisement

Why you should use Twitter Ads

Regular users may not find this option necessary. Entrepreneurs wishing to grow their business understand that one needs to spend money to make money. Though other platforms offer advertising options, Twitter has proven to be superior above other social media platforms due to their targeting feature. Other platforms do not provide this kind of accuracy. Continue reading Reasons Why You Should Use Twitter Ads for Your Business’ Advertisement

The Big Picture – India’s Digital Power

Today, we had a brief panel discussion on the Digital India in RS TV, which is the platform from Parliament. Certain points were discussed, and although I had little time to discuss all the points, thought of sharing my perspective on Digital India. My take on this is as an academic who works in the domain of digital transformation and public policy. Points are brief, and lot more can be covered if the opportunity is presented. Continue reading The Big Picture – India’s Digital Power

10 work productivity apps to help you power through your day

Are you as productive as you would like to be? Do you feel like there is not enough time in the day to do everything you want? Are you distracted too often during the day? We all want to squeeze as many tasks as possible during the entire course of the day. Many of us even compromise a few hours of rest to complete pending work. Continue reading 10 work productivity apps to help you power through your day

Spotlight On: Artificial Intelligence – Trends in Academic Research

Artificial Intelligence – Trends in Academic Research sees focus on specific domains which are attracting a lot of attention.

  • Social human-robot interaction driven by artificial cognizance
  • Natural language processing
  • Image mining and recognition
  • Moral uncertainty in artificial intelligence
  • Future of artificial intelligence

Continue reading Spotlight On: Artificial Intelligence – Trends in Academic Research

Top 10 Desirable Skills for Career Planning and Growth for Digital Marketing Specialists

In this fast-paced world with constant innovations, cutting-edge technologies, and adaptive platforms, digital marketing is one of the few careers with the luxury of enduring changes in the job market. Continue reading Top 10 Desirable Skills for Career Planning and Growth for Digital Marketing Specialists

Factors to check while investing in Mutual Funds

Mutual funds are something that every lazy investor would opt for. If you do not have enough time to monitor the happenings of Dallal Street, then you are better off with mutual funds. Mutual funds let you take advantage of the market gains without asking for your time. With mutual funds, even small-scale investors get to make most of their invested money since their investment is being professionally managed into diversified fund portfolios.

Continue reading Factors to check while investing in Mutual Funds

Top 10 SEO Plugins for WordPress Bloggers

Every blogger wants to gain higher rankings and visibility on search engines. One cannot ignore how vital SEO lid when it comes to improving your site’s visibility. If you are a WordPress blogger, then you are in luck because WordPress has a number of plugins that will help your ranking. Continue reading Top 10 SEO Plugins for WordPress Bloggers

15 Most Popular Free Tools for Content Marketing Campaigns

To reach a wide audience and to appeal to your established audience; keeping them hooked to your website or blog, you have to create extraordinary content. Extraordinary content is content that is useful to your audience and content that creates traffic and converts leads increasing your sales revenue. In the digital marketing world, content marketing is at the heart of all operations hence the phrase; Content is King! Continue reading 15 Most Popular Free Tools for Content Marketing Campaigns

12 Best Facebook Marketing Tips for Small Businesses

With over 1.9 billion people using Facebook daily, it is undoubtedly the most popular social network around with immense scope for networking and business promotion. But if you are a social media marketer, more users means more competition for you. Will fretting help?  Well, in this competitive scenario, having a mere Facebook presence is not enough, you need to optimize your  presence to make most of  your Facebook business page. Continue reading 12 Best Facebook Marketing Tips for Small Businesses

Benefits of Local SEO Services – An Industry Specific Analysis

Every business with a physical location needs local SEO, especially if you primarily do business on a local level. This may seem like a tough sell at first – after all, can’t you just get away with a website that has your current address on it? Not so fast. Continue reading Benefits of Local SEO Services – An Industry Specific Analysis

How to Cheat at Social Marketing & Get Away With It

If you’re anything like me, then you’ll always be on the lookout for the latest social media tips and techniques to help you get ahead. In what’s become a wildly competitive digital space, experts are constantly finding new ways to maximize exposure and engagement. Continue reading How to Cheat at Social Marketing & Get Away With It

Significance of Digital Technology for Logistics

Abstract: Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge. The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair.

Continue reading Significance of Digital Technology for Logistics

Top 10 Backup Technologies for Your Business

What should and what shouldn’t you back up? Your business is probably loaded with different types of technology. For what system or technology should you have a backup? Is your data the only thing you should be backing up? What about a backup power supply, transport system, or even a backup security system that catches staff as well as intruders? Here are ten of the most common pieces of technology that companies are using as backup tech.  Continue reading Top 10 Backup Technologies for Your Business

Savings Account V/S Fixed Deposit V/S Liquid Mutual Fund: Which is Better?

There are several ways in which you can make use of the surplus funds. However, to benefit from the funds for a long run, it is essential that you allocate the funds in the right place. For most of the people, savings can be a good option wherein they can park their funds, whereas, for others, investing in a fixed deposit is a much better option. Continue reading Savings Account V/S Fixed Deposit V/S Liquid Mutual Fund: Which is Better?

How Using Psychological Triggers Can Increase Your Sales

Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any other “generation” for that matter. These terms are an invention to categorize people who happened to be born at certain periods, and on whom characteristics were attached willy-nilly. While some people of the same generation do share some common traits, the group is not homogenous enough to be treated as one group. Continue reading How Using Psychological Triggers Can Increase Your Sales

CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers

Nations are rapidly transforming by leveraging on information and communication technologies (ICTs). The access to information and knowledge across the web enables new innovations and the creation of smart cities. Organisations and governments at all levels initiate ICT-driven programmes to stimulate innovation and address the needs of the key stakeholders. This results in radical changes in the way nations are organized. Continue reading CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers

15 Sources of Funding For Small Business – A Detailed Analysis

You’ve a killer business plan, a great vision and supportive family members and friends. The next biggest thing that comes into the picture is financing. Financing is required to start a business, scale it up to profitability and even sail through a rough patch. Financing varies depending upon the size and type of your business. Some businesses like online ventures need a small amount of funding while processing businesses require a substantial amount of capital. Small business funding can be an uphill task to attain and sometimes, many small business owners feel like they’ve run out of options. Continue reading 15 Sources of Funding For Small Business – A Detailed Analysis

Choosing Between E-Verify and Form I-9

Businesses don’t just want to hire the best employees for the job. They also want to guarantee that they’re hiring trustworthy and dependable people who won’t become legal or financial liabilities down the road. However, this can be equally challenging for both small businesses and larger companies. After all, undertaking a full background check can take plenty of time and effort to complete. This could lead to the misspending of vital resources that could have been better allotted to operational, business development, or expansion purposes. Continue reading Choosing Between E-Verify and Form I-9

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading How to Plan Social Media Campaigns with Video