4 Unusual Marketing Techniques Every Business Should Be Using

When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”

Ways To Boost Your Small Business Marketing Campaign

A successful marketing campaign is crucial to the success of any small business.  When a company’s marketing is lacking, it is typically true that their sales are also suffering.  Too often, small businesses do not have the ability to spend a fortune on their marketing efforts.

Cheap and efficient is definitely the way to maximize the resources of a small business.  Take a moment to look over this short compilation of a few inexpensive marketing methods available to small business owners.  Continue reading “Ways To Boost Your Small Business Marketing Campaign”

Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing

In the modern age, with our plethora of platforms, it can be extremely easy to miscommunicate (or misinterpret) the messages that we are sending online. When different departments of businesses aren’t in sync, this miscommunication only magnifies.

Continue reading “Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing”

Why It’s Essential to Use Video as Part of Your Online Marketing Strategy

If you’re not using video as part of your online marketing strategy, you may need to think again about using this marketing method. Most of the leading organisations in the world use video to great effect and there’s no reason why you can’t use it either. Below are some of the reasons why it’s essential to use video as part of your online marketing strategy. Continue reading “Why It’s Essential to Use Video as Part of Your Online Marketing Strategy”

Seven Power Tips to Boost Customer Loyalty

Any businessman worth his salary knows that it takes much more effort and resources to acquire a new customer than to sell again to an existing one. While most businesses put large chunks of their resources into marketing and sales, modern business studies reveal that customer retention should be a higher priority. Continue reading “Seven Power Tips to Boost Customer Loyalty”

How to Deal with an Increase in Sales

Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level. Continue reading “How to Deal with an Increase in Sales”

Boost Your Business in 2017 with a Better Online Presence

Whether you have a well-established business or you’re just building one, there are a few “must-haves” you need in your arsenal. You have to have a sound business plan and you have to have a website to anchor your online presence. In today’s business world, if you haven’t built an online presence, you’re already languishing in the dust left by competitors as they leave you behind. Continue reading “Boost Your Business in 2017 with a Better Online Presence”

5 Creative Ways to Use Video Marketing for Your Business

Video marketing is arguably one of the most effective marketing tools utilized by modern businesses. Based on statistics, video views on social networking site Facebook increased from 4 billion to 8 billion per day in 2015. Additionally, it is estimated that video increases the likelihood of online purchases by up to 64%. Continue reading “5 Creative Ways to Use Video Marketing for Your Business”

5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing

As a business owner, marketing your brand, products and services is a huge part of running a successful company and experiencing the development and progression that you’ve been hoping for since day one.  But, since many business owners become entrepreneurs with little to no knowledge or experience of marketing, this can be a very tricky obstacle to overcome. Aside from outsourcing your marketing tasks to the professionals, there are a number of things that you can do to bring yourself up to speed with this hugely important department of your business. Continue reading “5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing”

Get Rid of Your Hunger Pangs! Use McDonald’s Offers!!

Ever wondered what would you have ever done without McDonald’s? Your go to place for an economy meal with delicious burgers and sides! A place for all for children to adults to family, McDonald’s tops the list. And to forget those Happy Meals we would cry for just for the hot toy in town. Continue reading “Get Rid of Your Hunger Pangs! Use McDonald’s Offers!!”

Reasons To Use Video Marketing To Attract Customers Onto A Business Website

 It is certainly true of many customers that when they see something visual about a product they are more likely to want to find out about it. Images on a website are often very important to making a person really feel like they perhaps could own the product, or reserve the hotel room they are looking at online. Visual images persuade potential customers to purchase and what also works is a film about the business and the items it sells. Video marketing is a very effective tool that will attract audiences to the website. This can be placed on the site and also put on social media platforms to attract consumers through this excellent medium. Continue reading “Reasons To Use Video Marketing To Attract Customers Onto A Business Website”

5 Types of Engagement For Your Business Promotion Projects

At the core of many successful business operations is going to be the simple idea of engagement. Now, if every business did engagement at the same level of passion and professionalism, the creativity and content would come to the top as priorities, but because the playing field is different with each type of personnel and within each industry, there are more factors to consider. Continue reading “5 Types of Engagement For Your Business Promotion Projects”

Here’s How You Can Do Your Marketing Campaigns a Huge Favour

Starting a business is a great deal of work. Not only do you need to focus on your revenue generating projects, but you need to market your business as well. If you don’t get your business’ name out there, you won’t get any customer. When it comes to choosing how you are going to market your business, you may want to find the most inexpensive methods. As a new business just starting out, you may not have a great deal of money to invest in marketing. Continue reading “Here’s How You Can Do Your Marketing Campaigns a Huge Favour”

How to create the perfect logo

A logo can be used to identify many things, including products, organizations, and businesses, and are often unique graphics and images that represent a message. A logo that stands out, and clearly defines a specific message is a great way to gain brand awareness and representation. It’s important when creating a logo to look into many things, including what you’re representing, how the logo will be used, and who your audience is. Here are a few tips on how to create the perfect logo. Continue reading “How to create the perfect logo”

Hotel’s Digital Marketing Challenges

Digital marketing for your online hotel business is an essential thing to engage with, and no matter what your business objectives or priorities, you need to be planning digital marketing activity all the time. Digital marketing covers the gamut of activities, and there is so much it can encompass. There is PPC, which means pay per click, advertising, in which you bid on keywords or key phrases so you appear higher up in search engine listings. Continue reading “Hotel’s Digital Marketing Challenges”

How Email Marketing Platforms are Empowering Businesses Today

What makes an email marketing campaign more promising than other traditional ways of generating customer engagement? How do email marketing software and platforms like those that are provided by Activetrail.com fair against methods such as print and telesales? The answers to those questions may create a divide between some of us, but one thing’s always going to be certain: Email Marketing is more than just a trend in today’s most comprehensive digital marketing strategies, and it’s about time you stop looking away. Continue reading “How Email Marketing Platforms are Empowering Businesses Today”

Keys to a Conversational Sales Pitch

If you have a product that you’re trying to sell, you of course need to develop a way to pitch it. Pitching is elemental in sales. But there’s a fine line between a lecture and a conversation. The former will bore a customer to tears and the latter will end in a sale. Rote speeches and no eye contact create a separation between the salesperson and the consumer. To generate success as a salesperson, check out these tips for making your pitch conversational. Continue reading “Keys to a Conversational Sales Pitch”

3 Tips for Writing Marketing Copy That Sells

There’s a big difference between being able to write an email to a friend or coworker and being able to write copy for marketing purposes. Not only will ad copy be seen by hundreds if not thousands or even millions of people, but those people all have to have some kind of emotion or idea initiated from that copy. Therefore, this type of writing takes a skill like no other type of writing you’ve experienced. So to help you become a better ad writer, whether you’re selling engineering services or shaved ice, here are three tips that will help you create marketing copy that sells. Continue reading “3 Tips for Writing Marketing Copy That Sells”

5 Ways to Develop a Competitive Product Pricing Strategy for eCommerce Retailers

The pricing of goods by eCommerce retailers is becoming increasingly more competitive, thus forcing eCommerce retailers to make an extra effort to price their products right. Big online businesses, like Amazon, have the advantage over the smaller businesses, as they can lower their prices in order to try and drive the smaller retailers out of business. In order to survive, the smaller retailers have to develop a competitive pricing strategy for their products.

How does a small retailer go about competing with the biggest eCommerce retailers in the market today? Here are a few tips to improve pricing strategy: Continue reading “5 Ways to Develop a Competitive Product Pricing Strategy for eCommerce Retailers”

How to create amazing infographics

You’ve probably been seeing infographics all over the web, and you might be wondering what the hype is really all about. Infographics can be a great way to draw attention to your business and they also double as quality, sharable content. Infographics are great for your current and prospective clients or customers, because they are visually pleasing and easy to digest, while still getting information across clearly. Continue reading “How to create amazing infographics”

5 Tips For Establishing Your Website And Making It Successful

There is a bit more to setting up a website for your business than just getting it live and leaving it there. Establishing your website takes some work, and you want to make sure that you are creating a site that people will want to visit more than once. That means making sure it has everything they are looking for, and that you also ensure that you are updating often to keep them coming back for more.

So, what do you need in order to make a successful website? Well, there are a few things, some that are easier than others, and some that are cheaper than others. Continue reading “5 Tips For Establishing Your Website And Making It Successful”

3 Tips for Creating A Likeable Online Business Persona

In online business, we often hear about creating personas for your audience and the various groups you’re targeting with your digital marketing strategies. While having a firm grasp on these personas can make your marketing more focused and effective, there is one online persona you should constantly be working to improve upon—your own.

Creating your own online business persona is remarkably similar to creating a likeable online dating profile. You want to showcase aspects that will draw in your target market while always staying true to who you are. So to help you highlight your alluring aspects on digital platforms, here are three tips for creating a likeable online business persona. Continue reading “3 Tips for Creating A Likeable Online Business Persona”

Online Reputation Management Tips

Negative search results for your business or brand name can hurt your business. That’s not a surprising fact. Imagine if your clients were searching for your business and got to land upon some pages having a discussion on a bad customer experience. Sounds too common right? But how can you handle negative reviews and search results? What do you do when one or two angry clients, or even a competing business, are ruining your business’ reputation online? Continue reading “Online Reputation Management Tips”

Unique Ways to Advertise Your Business

The right marketing campaign is essential to anyone who owns their own business – in fact, it is so crucial it can either make or break our business. The trouble with conventional marketing is that it can be very expensive to do right. There are many things to cover, and this can add to the confusion for small to medium sized businesses who are inexperienced in the marketing field.

A specialist marketing company may be able to help, but only adds to the cost, and they still aren’t guaranteed to get you the results that you want. Many of the favorite traditional marketing techniques include radio advertising, local newspaper advertising or local television advertising. Continue reading “Unique Ways to Advertise Your Business”

Enhance Brand Values With Promotional Products

One of the constant balancing acts marketers walk is the need to maintain a fresh and relevant modernity about their brand without losing the hard-won authority built with many years of marketing investment. Most large companies regularly update their livery every decade or so to keep up with trends in design and corporate imagery but this option does not necessarily suit smaller organisations. That’s why many marketers believe choosing the right promotional product which reflects the commercial zeitgeist is a proven way in the interim of associating their brand with developing social and business trends. It may not be possible for many companies to make short-term changes to consumer perceptions of their brand however the simple act of applying company branding to an up-to-the-minute product is a cost effective way to enhance consumer perceptions and take advantage of the latent energy of market trends. Continue reading “Enhance Brand Values With Promotional Products”

3 Tips for Marketing Your Business to High-End Customers

As any business person knows, there is a huge variety of customers and clients out there. While some businesses and brands want to have a large amount of people purchasing their products or services because they come at a competitive price, other brands are more interested in targeting customers who want to purchase something based on its quality or prestige and care less about the cost. These two groups require very different marketing strategies. If your business is contemplating targeting the later of these two groups, here are three marketing tips that will help your business reach those high-end customers. Continue reading “3 Tips for Marketing Your Business to High-End Customers”

How to Approach Sales and Promotions Properly in a Marketing Campaign

Marketing campaigns can be tricky to put together. No matter what you end up doing, it’s going to cost you money, but the point of the campaign is to bring in enough money that you more than make up for the sum that was spent on the campaign in the first place. For any business, no matter what they make, it’s commonplace to put about 10 percent of the budget towards marketing. Without marketing, you have no market, so it makes sense. Continue reading “How to Approach Sales and Promotions Properly in a Marketing Campaign”