What makes an email marketing campaign more promising than other traditional ways of generating customer engagement? How do email marketing software and platforms like those that are provided by Activetrail.com fair against methods such as print and telesales? The answers to those questions may create a divide between some of us, but one thing’s always going to be certain: Email Marketing is more than just a trend in today’s most comprehensive digital marketing strategies, and it’s about time you stop looking away. Continue reading “How Email Marketing Platforms are Empowering Businesses Today”
If you have a product that you’re trying to sell, you of course need to develop a way to pitch it. Pitching is elemental in sales. But there’s a fine line between a lecture and a conversation. The former will bore a customer to tears and the latter will end in a sale. Rote speeches and no eye contact create a separation between the salesperson and the consumer. To generate success as a salesperson, check out these tips for making your pitch conversational. Continue reading “Keys to a Conversational Sales Pitch”
There’s a big difference between being able to write an email to a friend or coworker and being able to write copy for marketing purposes. Not only will ad copy be seen by hundreds if not thousands or even millions of people, but those people all have to have some kind of emotion or idea initiated from that copy. Therefore, this type of writing takes a skill like no other type of writing you’ve experienced. So to help you become a better ad writer, whether you’re selling engineering services or shaved ice, here are three tips that will help you create marketing copy that sells. Continue reading “3 Tips for Writing Marketing Copy That Sells”
The pricing of goods by eCommerce retailers is becoming increasingly more competitive, thus forcing eCommerce retailers to make an extra effort to price their products right. Big online businesses, like Amazon, have the advantage over the smaller businesses, as they can lower their prices in order to try and drive the smaller retailers out of business. In order to survive, the smaller retailers have to develop a competitive pricing strategy for their products.
How does a small retailer go about competing with the biggest eCommerce retailers in the market today? Here are a few tips to improve pricing strategy: Continue reading “5 Ways to Develop a Competitive Product Pricing Strategy for eCommerce Retailers”
You’ve probably been seeing infographics all over the web, and you might be wondering what the hype is really all about. Infographics can be a great way to draw attention to your business and they also double as quality, sharable content. Infographics are great for your current and prospective clients or customers, because they are visually pleasing and easy to digest, while still getting information across clearly.
The main reason that infographics are so effective is because the brain processes visuals 60,000 times faster than standard text. Plus, people tend to remember only 20% of what they read, where visuals have a lasting effect. With so much content floating around the web, it’s easy for us to feel like we are going into information overload. Infographics counter this effect because they are so engaging. The colors in an infographic alone can make them 80% more appealing to readers than standard articles or text. Continue reading “How to create amazing infographics”
There is a bit more to setting up a website for your business than just getting it live and leaving it there. Establishing your website takes some work, and you want to make sure that you are creating a site that people will want to visit more than once. That means making sure it has everything they are looking for, and that you also ensure that you are updating often to keep them coming back for more.
So, what do you need in order to make a successful website? Well, there are a few things, some that are easier than others, and some that are cheaper than others. Continue reading “5 Tips For Establishing Your Website And Making It Successful”
In online business, we often hear about creating personas for your audience and the various groups you’re targeting with your digital marketing strategies. While having a firm grasp on these personas can make your marketing more focused and effective, there is one online persona you should constantly be working to improve upon—your own.
Creating your own online business persona is remarkably similar to creating a likeable online dating profile. You want to showcase aspects that will draw in your target market while always staying true to who you are. So to help you highlight your alluring aspects on digital platforms, here are three tips for creating a likeable online business persona. Continue reading “3 Tips for Creating A Likeable Online Business Persona”
Negative search results for your business or brand name can hurt your business. That’s not a surprising fact. Imagine if your clients were searching for your business and got to land upon some pages having a discussion on a bad customer experience. Sounds too common right? But how can you handle negative reviews and search results? What do you do when one or two angry clients, or even a competing business, are ruining your business’ reputation online? Continue reading “Online Reputation Management Tips”
The right marketing campaign is essential to anyone who owns their own business – in fact, it is so crucial it can either make or break our business. The trouble with conventional marketing is that it can be very expensive to do right. There are many things to cover, and this can add to the confusion for small to medium sized businesses who are inexperienced in the marketing field.
A specialist marketing company may be able to help, but only adds to the cost, and they still aren’t guaranteed to get you the results that you want. Many of the favorite traditional marketing techniques include radio advertising, local newspaper advertising or local television advertising. Continue reading “Unique Ways to Advertise Your Business”
One of the constant balancing acts marketers walk is the need to maintain a fresh and relevant modernity about their brand without losing the hard-won authority built with many years of marketing investment. Most large companies regularly update their livery every decade or so to keep up with trends in design and corporate imagery but this option does not necessarily suit smaller organisations. That’s why many marketers believe choosing the right promotional product which reflects the commercial zeitgeist is a proven way in the interim of associating their brand with developing social and business trends. It may not be possible for many companies to make short-term changes to consumer perceptions of their brand however the simple act of applying company branding to an up-to-the-minute product is a cost effective way to enhance consumer perceptions and take advantage of the latent energy of market trends. Continue reading “Enhance Brand Values With Promotional Products”
As any business person knows, there is a huge variety of customers and clients out there. While some businesses and brands want to have a large amount of people purchasing their products or services because they come at a competitive price, other brands are more interested in targeting customers who want to purchase something based on its quality or prestige and care less about the cost. These two groups require very different marketing strategies. If your business is contemplating targeting the later of these two groups, here are three marketing tips that will help your business reach those high-end customers. Continue reading “3 Tips for Marketing Your Business to High-End Customers”
Marketing campaigns can be tricky to put together. No matter what you end up doing, it’s going to cost you money, but the point of the campaign is to bring in enough money that you more than make up for the sum that was spent on the campaign in the first place. For any business, no matter what they make, it’s commonplace to put about 10 percent of the budget towards marketing. Without marketing, you have no market, so it makes sense. Continue reading “How to Approach Sales and Promotions Properly in a Marketing Campaign”
Oftentimes it feels like that are millions of moving pieces when it comes to our marketing efforts, especially online. When you’re an entrepreneur trying to do it all with limited time and resources, those efforts can quickly become overwhelming. Thankfully, many modern companies are reaping the benefits of outsourcing their marketing efforts to build leaner, swifter businesses.
For example, outsourcing your marketing can help you save… Continue reading “Is It Time to Outsource Your Marketing?”
Marketing is the key to everything. Wonder why these cosmetic brands and toothpaste peeps and those footwear people have celebrities endorsing their products and wonder why they pay wads of money in this process? Because, marketing! One needs their product or brand to go into the audience. They want it to get popular. To go viral and why, this we all know. No hiding. That is exactly why marketing people are in such a demand. Why mediocre marketers kill the whole scene and why creativity and intelligence is included in the requirements of marketers.
Usually, when the word ‘marketing’ is heard somewhere, bells ring. Yes, the traditional marketing we all are talking about. The sales person ringing us up and asking us our precious two minutes, the way they used to explain the perks of products and persuade us to buy that certain product. And generally, all of us had fake smiles plastered to our faces all the time and at times, we had even rudely told them to get out because we didn’t have time for them all. Continue reading “13 reasons why you need to start email marketing now!”
Branded apparel is a great way to market your company – but you need to inspire people to actually wear your clothes. Here’s how you can do so.
Whether you’re establishing a new clothing brand or simply promoting your business with some sweet duds, there are a few rules you need to be aware of. See, while the successful marketing of branded apparel can be extremely rewarding, it’s also very easy to get wrong.
If you’re looking for examples of branded blunders, you’ll find no shortage of them. The industry is filled with designers and hopefuls who, while they may have their hearts in the right place, seem to have little understanding of what’s involved in a successful branding venture – let alone how to translate that onto a shirt. That’s where we come in, naturally. Continue reading “Ten Tips For Great Branded Apparel”
Providing your customers with an enticing discount is a great way to quickly boost sales and see some income into your business. However, discounts can also become a slippery slope that your business can get stuck on, ultimately lowering sales and hurting your brand—something no business wants. So to help you make smart decisions regarding how and when to offer discounts to your customers or clients, here are three tips you may want to remember the next time you’re considering giving a discount on your products or services. Continue reading “3 Tips for Giving Discounts to Customers or Clients”
There is a lot that you need to do in order to have a successful business. Besides running your business well, offering a good product or service, and having good customer relations, you need to market your business. Word of mouth will only get you so far, and without a proper marketing plan your business will not be able to grow to its full potential. If you are opening up a business in San Diego, or you already have one there, here are a few tips on how you can market it. Continue reading “4 Tips For Marketing Your Business In San Diego”
Are you in the market for some promotional staff? It pays to do your research to ensure that you hire the right kind of people for your product. Within the promotional model industry, there are a huge number of talented individuals that work across a range of specialities. Some people are especially good at promoting fitness products due to their physique, while others are perfect for promoting a food or drink event due to their previous hospitality experience or professionalism. A promo model by the very definition is someone who can promote and sell a company’s products or services by sparking interest with potential customers or guests. You can use promotional models at any kind of event – whether it’s a trade show, a convention, or an exhibition. The models you choose are going to reflect on your company and will create a connection between your business and your customer. As a result, you need to make sure that the models you choose reflect your company well, and that they’ll do your business justice! Take a look at these tips to find the four essential qualities to look for when hiring promotional staff, brought to you by the promotional model experts, Gaston Management. Continue reading “4 essential qualities to look for when hiring promo staff”
When it comes to marketing your business, it’s likely you’ve spent a lot of time coming up with all the things you want people to know about your business. You’ve taken time to determine who would benefit most from your business, and how you can reach out to them. What most matters, is what you are reaching out to them with. Continue reading “Three Things To Emphasise When Marketing”
Marketing your business is important, no matter how big or small it is. Businesses don’t just magically get their names out there and gain customers, it takes a lot of work. That work includes digital and print marketing, but these things can cross over with one another, making some of the work easier.
If you aren’t utilizing every marketing opportunity available to you, then you are missing out on customers galore.So, without further ado, here are some marketing attempts that you should be using and how how they can crossover into some other creative marketing ideas. Continue reading “How Your Business Marketing Techniques Can Cross Over From Digital To Print”
When it comes to advertising your business, you definitely need to have the funds to get your name out there. You can opt for a small loan, if you don’t have the money saved up. You can also work to save money on advertising, while still getting your business name and info out there, and to the most people. You may not think that you need to put that much effort, or money, into advertising, and think relying on word of mouth will be enough. However, it can really pay to invest in your advertising and get your business name out there as often, and in as many places, as possible. Continue reading “How To Save Money On Your Business Advertising And Marketing”
Promotional products is one of the oldest forms of advertising. However, so is the 0.99 cents concept (read: it’s actually $1!). The reason that these marketing concepts have stuck around for so long, is because they are effective. Of course, it’s crucial to remain relevant and incorporate new, digital marketing ideas into your overall strategy. It must be noted, though, that these new strategies can reach a greater audience when used in conjunction with more traditional tools. We’ve put together our top tips for harnessing the power of the original marketing tool: the promotional product. Continue reading “Top Tips for Harnessing The Power of Promotional Products”
Digital and online marketing is a booming business and one that every growing company is taking advantage of. A decade or more ago it used to be that any business without a website was set up to fail, nowadays any company that is not adopting effective online marketing strategies is unlikely to grow.
Whether your business is looking to begin putting some online marketing strategies in place or already has ones that it feels need improving, there are a number of ways this can be done. Improve your business’ online marketing strategies by following these tips. Continue reading “Ways to Improve Your Business’ Online Marketing Strategies”
Marketing your content is just as important as having content available to begin with. When you post a blog post, but you don’t bother to share it anywhere and you don’t use keywords and link building, do people ever see it? It’s kind of like a tree falling in the forest.
Just like you can stroll through the forest and see that trees have fallen, you can use analytics to see who has viewed your blog, or how many people anyway, but that doesn’t guarantee that people are really understanding what you have to say and sharing that information with others. Continue reading “Making The Most Of Your Content Marketing”
When it comes to businesses, in order to make a name for yourself you need to market. Marketing is important on a local level, but with the internet it’s easier to market more on a global level as well. The internet allows you to reach your business out to the maximum amount of people with the minimal amount of effort.
Are you marketing your business online? And, if so, are you using all of the things available to you to reach the most people? You may be missing out on some great free marketing if you aren’t using things like social media. Continue reading “How You Should Be Marketing Your Business Online”
Pop up stands are among the oldest but still most effective means of advertising. They are advertising materials that you can open and close easily. You can also transfer them from one place to another. When opened, the stand showcases the content that you want other people to know about your business. If the day is over, you can close the pop up stand and use it again next time. You may even edit the content and update it to accommodate the changes in your business. There are certain places where you can maximize the use of this advertising tool. Continue reading “Best Places to Use Pop Up Stands to Promote Your Business”
People think that with the use of social media, press releases are as good as dead now. I am glad to say that contrary to what people think, business press releases are here to stay and their effectiveness is very important for any business owner who is aiming high.
Success does not come in a day. You will have to work extra hard and do anything within your means for your small business to grow and become a success. Therefore, forget about all claims that press releases are outdated and ineffective. Good news is press releases are adapting to the new media platforms and are helping different businesses get good publicity. Continue reading “4 Important Reasons why Press Release Distribution is good for Business”
While it pays to market your business online, and there are many options for basically free marketing in the online world with the use of blogs and social media, if your business has any type of local roots, you really should be promoting locally as well. When it comes to local marketing you are going to have an investment of some kind, but just like any work and business related investment, the hope is that it will give you a return. Plus, local marketing can get you a crowd you may have been missing while you were focusing online, since not everyone uses the internet, and not everyone is on it on a regular basis. Continue reading “Four Clever Ways To Market Your Business Offline”
Digital media marketing is an incredible way for any business to reach its potential clients and showcase new products or services to preexisting customers. It is also a great way to pass information about any disputes or scandals facing a company.
Press releases are not limited to TV and video recordings on YouTube but they can also be sent as text to the audience. FinemanPR.com continually offers advice on crisis management with communication being the most important aspect of crisis management and digital marketing. This means that whichever medium of communication you use, the message has to get out and be articulately detailed. Continue reading “Top Six Business Communication Tips for Successful Press Releases”