Creating promotional merchandise is rarely one of the first tactics that marketing teams turn to when tasked with the challenging prospect of building a brand. When approached correctly however, it is easily one of the most powerful ways to efficiently enhance brand recognition and memorability.
Recent studies indicate that there are more than 800 million active monthly Instagram users around the world and that at least 60 million photos go up on Instagram every day! And, on any given day, there are at least 1.6 billion likes recorded on the site.
With internet being the fundamental information source today, people are increasingly relying on the World Wide Web. This dependency has forced companies to shift their focus on digital marketing in order to reach out to their key audience. Online marketing allows businesses to connect with an audience that is beyond their respective geographical boundaries, thereby creating infinite prospects to thrive in a global market scenario. The impact of digital marketing is so significant that marketers are forced to buckle down and adopt an effective digital marketing strategy to survive in the cut-throat market.Continue reading “The Role of Digital Marketing in Business Development”
You’ve decided it’s time to start advertising something. It doesn’t matter what it is you’re promoting. It might be a product. It may be a service. Maybe you’re just advertising a blog where you talk about your opinions for a while. But you’ll quickly realize that figuring out how to promote something in an era of tiny attention spans and intense competition is something of a struggle.Continue reading “Jumping Into Advertising: 4 Tips for Success”
What is Visual Branding?
Visual branding is the process of ensuring that your brand is easily visible to all the members of the public so that they can professionally relate to you. A significant number of organizations are using visual branding to make themselves unique from others, while at the same time creating a brand identity that can easily be identified when in the mix of other brands.
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Why online logo design is becoming the next big thing! The online logo design phenomenon is appearing all over the internet. It all started as a very simple tool to create cheap logos by yourself, but over the past 5 years a handful of sites have pushed the industry even further. Nowadays, you’re able to create logos that look just as good as logos created by design agencies. And the good thing about it is that you can do it all by yourself.Continue reading “Why online logo design is becoming the next big thing!”
If you are thinking about making a move in the Real Estate game you are not alone. Thousands of people are entering this lucrative business in search of fortune and a quick return on the investment. But don’t be fooled this path is not the easy one. Real estate market is notoriously difficult and fragmented. It consists of the various niche markets, each dominated by the big players who determined to keep it this way. In every city or county, big or small, there is a brokerage or a couple of real estate agencies which ultimately control the whole inventory.Continue reading “Starting the Digital Real Estate Business from Scratch”
When you operate a small business, you know that appearance is everything. A business of any kind–a store, a restaurant, even an office–will draw in more walk-in traffic when it presents the right image to would-be customers as they walk or drive by.Continue reading “Drawing Customers with an Attractive Storefront”
The success of your marketing campaign may often depend on factors extrinsic to your advertising and promotional efforts—like how well you’ve already established your brand name.
How do you drive traffic to your website and convert visitors into customers? Through words and images.
The words and images in your Facebook ads, for instance, will excite interest in your information and people will link through to your website out of curiosity. Then on your website, the words and images of your product will help people understand your offer and even encourage some to click on the order button.Continue reading “5 Ways to Use Photographs to Build Your Brand and Sell Your Products Online”
The multi-brand strategy can be a great choice for your business if the products you develop are rather different or target different groups of customers. On the other hand, this kind of strategy can be more expensive and confusing. You’ll need to consider all its pros and cons carefully to decide whether this is the right path to your business success.