When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”
Whether you have a well-established business or you’re just building one, there are a few “must-haves” you need in your arsenal. You have to have a sound business plan and you have to have a website to anchor your online presence. In today’s business world, if you haven’t built an online presence, you’re already languishing in the dust left by competitors as they leave you behind. Continue reading “Boost Your Business in 2017 with a Better Online Presence”
As a business owner, marketing your brand, products and services is a huge part of running a successful company and experiencing the development and progression that you’ve been hoping for since day one. But, since many business owners become entrepreneurs with little to no knowledge or experience of marketing, this can be a very tricky obstacle to overcome. Aside from outsourcing your marketing tasks to the professionals, there are a number of things that you can do to bring yourself up to speed with this hugely important department of your business. Continue reading “5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing”
Ever wondered what would you have ever done without McDonald’s? Your go to place for an economy meal with delicious burgers and sides! A place for all for children to adults to family, McDonald’s tops the list. And to forget those Happy Meals we would cry for just for the hot toy in town. Continue reading “Get Rid of Your Hunger Pangs! Use McDonald’s Offers!!”
At the core of many successful business operations is going to be the simple idea of engagement. Now, if every business did engagement at the same level of passion and professionalism, the creativity and content would come to the top as priorities, but because the playing field is different with each type of personnel and within each industry, there are more factors to consider. Continue reading “5 Types of Engagement For Your Business Promotion Projects”
Starting a business is a great deal of work. Not only do you need to focus on your revenue generating projects, but you need to market your business as well. If you don’t get your business’ name out there, you won’t get any customer. When it comes to choosing how you are going to market your business, you may want to find the most inexpensive methods. As a new business just starting out, you may not have a great deal of money to invest in marketing. Continue reading “Here’s How You Can Do Your Marketing Campaigns a Huge Favour”
A logo can be used to identify many things, including products, organizations, and businesses, and are often unique graphics and images that represent a message. A logo that stands out, and clearly defines a specific message is a great way to gain brand awareness and representation. It’s important when creating a logo to look into many things, including what you’re representing, how the logo will be used, and who your audience is. Here are a few tips on how to create the perfect logo. Continue reading “How to create the perfect logo”
Digital marketing for your online hotel business is an essential thing to engage with, and no matter what your business objectives or priorities, you need to be planning digital marketing activity all the time. Digital marketing covers the gamut of activities, and there is so much it can encompass. There is PPC, which means pay per click, advertising, in which you bid on keywords or key phrases so you appear higher up in search engine listings. Continue reading “Hotel’s Digital Marketing Challenges”
You’ve probably been seeing infographics all over the web, and you might be wondering what the hype is really all about. Infographics can be a great way to draw attention to your business and they also double as quality, sharable content. Infographics are great for your current and prospective clients or customers, because they are visually pleasing and easy to digest, while still getting information across clearly. Continue reading “How to create amazing infographics”
Negative search results for your business or brand name can hurt your business. That’s not a surprising fact. Imagine if your clients were searching for your business and got to land upon some pages having a discussion on a bad customer experience. Sounds too common right? But how can you handle negative reviews and search results? What do you do when one or two angry clients, or even a competing business, are ruining your business’ reputation online? Continue reading “Online Reputation Management Tips”
The right marketing campaign is essential to anyone who owns their own business – in fact, it is so crucial it can either make or break our business. The trouble with conventional marketing is that it can be very expensive to do right. There are many things to cover, and this can add to the confusion for small to medium sized businesses who are inexperienced in the marketing field.
A specialist marketing company may be able to help, but only adds to the cost, and they still aren’t guaranteed to get you the results that you want. Many of the favorite traditional marketing techniques include radio advertising, local newspaper advertising or local television advertising. Continue reading “Unique Ways to Advertise Your Business”
One of the constant balancing acts marketers walk is the need to maintain a fresh and relevant modernity about their brand without losing the hard-won authority built with many years of marketing investment. Most large companies regularly update their livery every decade or so to keep up with trends in design and corporate imagery but this option does not necessarily suit smaller organisations. That’s why many marketers believe choosing the right promotional product which reflects the commercial zeitgeist is a proven way in the interim of associating their brand with developing social and business trends. It may not be possible for many companies to make short-term changes to consumer perceptions of their brand however the simple act of applying company branding to an up-to-the-minute product is a cost effective way to enhance consumer perceptions and take advantage of the latent energy of market trends. Continue reading “Enhance Brand Values With Promotional Products”
As any business person knows, there is a huge variety of customers and clients out there. While some businesses and brands want to have a large amount of people purchasing their products or services because they come at a competitive price, other brands are more interested in targeting customers who want to purchase something based on its quality or prestige and care less about the cost. These two groups require very different marketing strategies. If your business is contemplating targeting the later of these two groups, here are three marketing tips that will help your business reach those high-end customers. Continue reading “3 Tips for Marketing Your Business to High-End Customers”
Oftentimes it feels like that are millions of moving pieces when it comes to our marketing efforts, especially online. When you’re an entrepreneur trying to do it all with limited time and resources, those efforts can quickly become overwhelming. Thankfully, many modern companies are reaping the benefits of outsourcing their marketing efforts to build leaner, swifter businesses.
For example, outsourcing your marketing can help you save… Continue reading “Is It Time to Outsource Your Marketing?”
Branded apparel is a great way to market your company – but you need to inspire people to actually wear your clothes. Here’s how you can do so.
Whether you’re establishing a new clothing brand or simply promoting your business with some sweet duds, there are a few rules you need to be aware of. See, while the successful marketing of branded apparel can be extremely rewarding, it’s also very easy to get wrong.
If you’re looking for examples of branded blunders, you’ll find no shortage of them. The industry is filled with designers and hopefuls who, while they may have their hearts in the right place, seem to have little understanding of what’s involved in a successful branding venture – let alone how to translate that onto a shirt. That’s where we come in, naturally. Continue reading “Ten Tips For Great Branded Apparel”
There is a lot that you need to do in order to have a successful business. Besides running your business well, offering a good product or service, and having good customer relations, you need to market your business. Word of mouth will only get you so far, and without a proper marketing plan your business will not be able to grow to its full potential. If you are opening up a business in San Diego, or you already have one there, here are a few tips on how you can market it. Continue reading “4 Tips For Marketing Your Business In San Diego”
Are you in the market for some promotional staff? It pays to do your research to ensure that you hire the right kind of people for your product. Within the promotional model industry, there are a huge number of talented individuals that work across a range of specialities. Some people are especially good at promoting fitness products due to their physique, while others are perfect for promoting a food or drink event due to their previous hospitality experience or professionalism. A promo model by the very definition is someone who can promote and sell a company’s products or services by sparking interest with potential customers or guests. You can use promotional models at any kind of event – whether it’s a trade show, a convention, or an exhibition. The models you choose are going to reflect on your company and will create a connection between your business and your customer. As a result, you need to make sure that the models you choose reflect your company well, and that they’ll do your business justice! Take a look at these tips to find the four essential qualities to look for when hiring promotional staff, brought to you by the promotional model experts, Gaston Management. Continue reading “4 essential qualities to look for when hiring promo staff”
When it comes to advertising your business, you definitely need to have the funds to get your name out there. You can opt for a small loan, if you don’t have the money saved up. You can also work to save money on advertising, while still getting your business name and info out there, and to the most people. You may not think that you need to put that much effort, or money, into advertising, and think relying on word of mouth will be enough. However, it can really pay to invest in your advertising and get your business name out there as often, and in as many places, as possible. Continue reading “How To Save Money On Your Business Advertising And Marketing”
Promotional products is one of the oldest forms of advertising. However, so is the 0.99 cents concept (read: it’s actually $1!). The reason that these marketing concepts have stuck around for so long, is because they are effective. Of course, it’s crucial to remain relevant and incorporate new, digital marketing ideas into your overall strategy. It must be noted, though, that these new strategies can reach a greater audience when used in conjunction with more traditional tools. We’ve put together our top tips for harnessing the power of the original marketing tool: the promotional product. Continue reading “Top Tips for Harnessing The Power of Promotional Products”
Digital and online marketing is a booming business and one that every growing company is taking advantage of. A decade or more ago it used to be that any business without a website was set up to fail, nowadays any company that is not adopting effective online marketing strategies is unlikely to grow.
Whether your business is looking to begin putting some online marketing strategies in place or already has ones that it feels need improving, there are a number of ways this can be done. Improve your business’ online marketing strategies by following these tips. Continue reading “Ways to Improve Your Business’ Online Marketing Strategies”
Pop up stands are among the oldest but still most effective means of advertising. They are advertising materials that you can open and close easily. You can also transfer them from one place to another. When opened, the stand showcases the content that you want other people to know about your business. If the day is over, you can close the pop up stand and use it again next time. You may even edit the content and update it to accommodate the changes in your business. There are certain places where you can maximize the use of this advertising tool. Continue reading “Best Places to Use Pop Up Stands to Promote Your Business”
While it pays to market your business online, and there are many options for basically free marketing in the online world with the use of blogs and social media, if your business has any type of local roots, you really should be promoting locally as well. When it comes to local marketing you are going to have an investment of some kind, but just like any work and business related investment, the hope is that it will give you a return. Plus, local marketing can get you a crowd you may have been missing while you were focusing online, since not everyone uses the internet, and not everyone is on it on a regular basis. Continue reading “Four Clever Ways To Market Your Business Offline”
While flying, even the most seasoned flyers gets jitters. Who doesn’t have the occasional butterflies in the stomach? The same concerns are much higher for those who do not use airlines so frequently. For example, if we would want our parents to visit us, what would we not do, to ensure that they get an experience and care that they truly deserve. Check out this video from British Airways. Continue reading “British Airways – For they are truly fuelled by love”
Millennials, the Generation Y, is the most indecisive, impatient, comfort seeking, easily distracted, and freeloader kind of all times, in other words, is exactly what boomers are not. Boomers the good old class of people who know what they want and are ready to take efforts and time to make it happen. These two poles apart classes frequently cross paths, mostly with the Millennials being dependent on the latter. But here are going to discuss a scenario where the boomers are entirely dependent on the millennials – Sell their house! Continue reading “How to sell house to millennials? A guide for the boomers group”
In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses of the same are demonstrated in the diagram below.
The survey was administered through not only our twitter followers but also to numerous followers and subscribers of our mailing list and finally 534 responses were collected on our questionnaire, all of who are marketing experts on social media websites and have their own online marketing venture.
The responses clearly portray the perceived benefits of social media marketing campaigns by the marketers.
From our personal analysis, it appears that today, social media marketing can become even more fruitful to reach out markets for small businesses targeting social consumers and probably investments on marketing through social networks like Facebook are more likely to generate better results. Also targeted advertisements in search engine (since that is where most consumers first turn to for information query) are also more likely to impact sales conversion figures.
However, bigger firms are more likely to benefit from greater brand awareness, greater brand recall and greater brand association from investments in social media marketing. So purely from a Branding Exercise, social media marketing makes sense to larger consumer focused service providers or product marketers.
By the way, did you read our article on how to attain success in Social Media Viral Marketing?
For many businesses, whether you’re functioning strictly online or have a brick and mortar store, having a strong online presence can only prove to be beneficial for you and your bottom line. But with all the other businesses looking to make a splash with online audiences, it can be difficult to know what you should be doing to make it easier for customers to find you via the Internet. To help businesses who may be struggling with being accessible on the web, here are three ways you can help get your business and website seen by more people online. Continue reading “3 Ways to Make Your Business More Accessible Online”
In only that last fifteen years, the marketing world has changed dramatically. With the boom in the technology industry the world has been experiencing, there are always new and improved ways to build your marketing campaign. Continue reading “Marketing In The Twenty-First Century: High-Tech Tools For Small Businesses”
As a medical professional, you’ve spent years of your life going to school and becoming qualified to treat the patients you see every day at your office. However, what you may not have spent as much time learning is how to best market your practice and get more patients through your doors. Continue reading “3 Marketing Ideas to Help Grow Your Medical Practice”
Most professional sports teams and in some cases junior degree teams really like to sport their frame of mind. Every team and its members are special from one another and also have their particular sense of type in the sports gear that they dress in too as the way they perform about the field. Consequently, giving identity to one’s team gets to be critical inside a sporting arena. Continue reading “Power of Product Professional”