The Psychology of Colors in Branding

If you want to build a truly powerful and easily-recognizable brand, then you have to get all the branding elements right. These include brand name, fonts, logo icon, and colors.

Most entrepreneurs focus too much on their brand’s taglines and logo, and too little on the color palette.It’s not hard to see why-the name of the brand, graphic components like the icon, and even the fonts are what that immediately grab our attention. These are the things that help us identify the brand. The colors also play a big role but since their impact is subtle that influences us subconsciously, we tend to overlook their contribution and significance.

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8 Things To Look For When Buying A Very Potent CBD Oil

Since it’s becoming more and more popular, cannabidiol or CBD, a chemical compound or cannabinoid unique to the hemp plant, has also been expanding its reach and accessibility. You’re now able to purchase it online through sites like https://trustedcbdoil.com/. That raises a couple of concerns, specifically that its increased ubiquity is making it harder for customers to know which sellers to trust.

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Think Entrepreneurship. Think IIT-B E-Summit

“E-Cell IIT Bombay is putting together a massive platform which could be the platform to create many  unifcons for the next coming years”Faisal Siddique, President South Asia and India, HTC. E-Summit short for Entrepreneurship Summit is widely known entrepreneurship and business conference across India, organized by Entrepreneurship Cell, IIT Bombay. Recognized as  their annual flagship conference, it serves as a great platform for the students to interact with the professionals and vice-versa.

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How Promotional Products Are Making Brand Marketing Easier To Achieve?

Marketing and business promotions are not an option for the companies but is an essential business process which cannot be skipped out. Rather than directly planning on increasing the sales of the products and services, the initial attempt is to gain the attention of the audience to conduct the necessary brand awareness. The focus is to bring out the positivity of the brand so that the attention of audiences could be fetched and they could be transformed into the potential customers of the company.

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Essential Rules of Vehicle Branding

How to get the best from your fleet vehicle graphics

Branded vehicle graphics can be a useful tool for growing your business, but for maximum impact there are some key rules you need to follow.

These days, there is a plethora of marketing tools out there that business owners can take advantage of, from mail drops and e-marketing, to social media and SEO. But one promotional tool that is often overlooked is branded fleet vehicle graphics.

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The Best Promotional Merchandise for Brand Exposure

Creating promotional merchandise is rarely one of the first tactics that marketing teams turn to when tasked with the challenging prospect of building a brand. When approached correctly however, it is easily one of the most powerful ways to efficiently enhance brand recognition and memorability.

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Jumping Into Advertising: 4 Tips for Success

You’ve decided it’s time to start advertising something. It doesn’t matter what it is you’re promoting. It might be a product. It may be a service. Maybe you’re just advertising a blog where you talk about your opinions for a while. But you’ll quickly realize that figuring out how to promote something in an era of tiny attention spans and intense competition is something of a struggle.

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4 Essential Visual Branding Tips that Businesses Should Consider

What is Visual Branding?

Visual branding is the process of ensuring that your brand is easily visible to all the members of the public so that they can professionally relate to you. A significant number of organizations are using visual branding to make themselves unique from others, while at the same time creating a brand identity that can easily be identified when in the mix of other brands.

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Why online logo design is becoming the next big thing!

Why online logo design is becoming the next big thing! The online logo design phenomenon is appearing all over the internet. It all started as a very simple tool to create cheap logos by yourself, but over the past 5 years a handful of sites have pushed the industry even further. Nowadays, you’re able to create logos that look just as good as logos created by design agencies. And the good thing about it is that you can do it all by yourself.

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Starting the Digital Real Estate Business from Scratch

If you are thinking about making a move in the Real Estate game you are not alone. Thousands of people are entering this lucrative business in search of fortune and a quick return on the investment. But don’t be fooled this path is not the easy one. Real estate market is notoriously difficult and fragmented. It consists of the various niche markets, each dominated by the big players who determined to keep it this way. In every city or county, big or small, there is a brokerage or a couple of real estate agencies which ultimately control the whole inventory.

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Drawing Customers with an Attractive Storefront

When you operate a small business, you know that appearance is everything. A business of any kind–a store, a restaurant, even an office–will draw in more walk-in traffic when it presents the right image to would-be customers as they walk or drive by.

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