Creating promotional merchandise is rarely one of the first tactics that marketing teams turn to when tasked with the challenging prospect of building a brand. When approached correctly however, it is easily one of the most powerful ways to efficiently enhance brand recognition and memorability.
You’ve decided it’s time to start advertising something. It doesn’t matter what it is you’re promoting. It might be a product. It may be a service. Maybe you’re just advertising a blog where you talk about your opinions for a while. But you’ll quickly realize that figuring out how to promote something in an era of tiny attention spans and intense competition is something of a struggle.Continue reading “Jumping Into Advertising: 4 Tips for Success”
What is Visual Branding?
Visual branding is the process of ensuring that your brand is easily visible to all the members of the public so that they can professionally relate to you. A significant number of organizations are using visual branding to make themselves unique from others, while at the same time creating a brand identity that can easily be identified when in the mix of other brands.
Why online logo design is becoming the next big thing! The online logo design phenomenon is appearing all over the internet. It all started as a very simple tool to create cheap logos by yourself, but over the past 5 years a handful of sites have pushed the industry even further. Nowadays, you’re able to create logos that look just as good as logos created by design agencies. And the good thing about it is that you can do it all by yourself.Continue reading “Why online logo design is becoming the next big thing!”
If you are thinking about making a move in the Real Estate game you are not alone. Thousands of people are entering this lucrative business in search of fortune and a quick return on the investment. But don’t be fooled this path is not the easy one. Real estate market is notoriously difficult and fragmented. It consists of the various niche markets, each dominated by the big players who determined to keep it this way. In every city or county, big or small, there is a brokerage or a couple of real estate agencies which ultimately control the whole inventory.Continue reading “Starting the Digital Real Estate Business from Scratch”
When you operate a small business, you know that appearance is everything. A business of any kind–a store, a restaurant, even an office–will draw in more walk-in traffic when it presents the right image to would-be customers as they walk or drive by.Continue reading “Drawing Customers with an Attractive Storefront”
The success of your marketing campaign may often depend on factors extrinsic to your advertising and promotional efforts—like how well you’ve already established your brand name.
The multi-brand strategy can be a great choice for your business if the products you develop are rather different or target different groups of customers. On the other hand, this kind of strategy can be more expensive and confusing. You’ll need to consider all its pros and cons carefully to decide whether this is the right path to your business success.
One thing that you can say about marketing techniques is that they never wholly stay the same for very long. There are always new ways to get people’s attention, and there are still new forms of presentation that allow for creative success. So if you’re a marketer, you’re always aiming for a degree of modernity.
How’s your promotional strategy working out?
If you’re underwhelmed by the response you’re currently getting out of your strategy, or you’re simply looking for a spark to take things to the next level, these six oft-overlooked promotional tips could well be difference-makers. Even if one or more fail to apply directly to your outreach strategy, you’re sure to find something new to try here.
Making profit as a business is much easier said than done. If you run a company, all your activities most likely revolve around that goal. However, growing your business and increasing your sales involve much more and take a lot more effort than most people think. When going global for example and intending to reach wider audiences, various factors come into play and it is essential to carefully consider them. Language being one of them, it is important for any business to translate all business materials reliably in order to cross that barrier successfully. By doing so, you can considerably increase your chances of making more profit and growing your business further. Here’s how.
A marketing manager from the late 1970s arrives via time machine. After recovering from the shock of the obvious social and behavioral changes, he/she decides to get down to business. Our friend from the past finds a near-by Starbucks. After puzzling over the myriad coffee options, the time traveling practitioner sits down to write a marketing plan. That’s when the panic sets in. Nothing is the same. It’s a brave new world. It’s a scary place for a marketer from the past. Continue reading “Marketing- It Ain’t What It Used to Be”