You’ve probably been seeing infographics all over the web, and you might be wondering what the hype is really all about. Infographics can be a great way to draw attention to your business and they also double as quality, sharable content. Infographics are great for your current and prospective clients or customers, because they are visually pleasing and easy to digest, while still getting information across clearly.
The main reason that infographics are so effective is because the brain processes visuals 60,000 times faster than standard text. Plus, people tend to remember only 20% of what they read, where visuals have a lasting effect. With so much content floating around the web, it’s easy for us to feel like we are going into information overload. Infographics counter this effect because they are so engaging. The colors in an infographic alone can make them 80% more appealing to readers than standard articles or text. Continue reading “How to create amazing infographics”