Specsavers Seeing Perfectly Clearly!

Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early 1980s the business was able to begin advertising their products. This was due to the UK Government deregulating professionals, including opticians, allowing them to advertise their products and services. Continue reading “Specsavers Seeing Perfectly Clearly!”

Laughter really does seem to be the best medicine!

Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting is that the method many companies are is using to raise the profile of their brands. Humour. Continue reading “Laughter really does seem to be the best medicine!”

Have You Considered Affiliate Marketing?

Long story short, affiliate marketing is a way to make money by recommending a product or service to someone else. Think of it as a sales commission opportunity. While some businesses and companies charge a fee for affiliate membership, there are countless others that let you sign up for free. Before you jump the gun and become an affiliate for any and every affiliate program you see, take a few moments and consider the following:

Continue reading “Have You Considered Affiliate Marketing?”

She’s the new kid on the creative block!!

Hi Everyone,

This is my first blog on Business Fundas so let me introduce myself!
My name is Emma Carter and I am currently a student at university studying Marketing, Advertising & Public Relations in England. My strong passion for marketing means that I live and breathe creative ideas and design… so I plan to post regular updates about the marketing world, in a fresh and interesting way. In June I will be starting my nerw job at Unilever as Marketing Assistant for the wonderful Radox brand… so you will get fresh updates on Radox very soon!! Continue reading “She’s the new kid on the creative block!!”

You CAN Judge A Facebooker By Their Profile Picture

You’ve heard the saying “You can’t judge a book by it’s cover”, but the truth is you really CAN. If I see a book with the title “Ravenous Love Affair” with a picture of a Fabio lookalike feeding strawberries to a desperate housewife, I know that’s not the book for me. I have no interest in romance novels so I don’t even need to pick it up. Although I might be pleasantly surprised by the superb writing and nail biting story line, I will never know because I wont touch it. Continue reading “You CAN Judge A Facebooker By Their Profile Picture”

Facebook Friend Request DOs and DON’Ts

DO: Write A Personal Message To Your New Potential Friend

Tell them why you are choosing to friend them. Is it because you are in a common Facebook group? Did you go to grade school together? Did you read something interesting on their blog and decide to make a connection? Why do you want to be friends? For some, it’s pretty awkward to get a friend request from someone you’ve never seen before. A personal message will put your friend’s mind at ease. Continue reading “Facebook Friend Request DOs and DON’Ts”

10 Success Mantras for Viral Marketing using Social Media

By definition, social media marketing describes the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing. In recent times, this has been used extensively to market content (blog) and products, even those with B2B utility. Continue reading “10 Success Mantras for Viral Marketing using Social Media”

The 7 Ps of services marketing

Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. Continue reading “The 7 Ps of services marketing”

3 Reasons Why You Must Use Facebook to Promote Your Business

Facebook is a free website for world-wide social networking. It’s the second most popular website on the internet with more than 100 million users. If you have a business or product that you want to promote to the public, Facebook serves as the perfect, no cost outlet for advertising. You can fill your profile page with information about your business opportunity and allow your friends to discover the benefits of your services for themselves.

Continue reading “3 Reasons Why You Must Use Facebook to Promote Your Business”

5 Secrets on How to create a winning PPC Strategy

For all the online marketers, Pay Per Click (PPC) can be a really powerful strategy for online marketing, but if you don’t know what you are doing then PPC can drain your money in a day. PPC is one of internet advertising methods on websites that has created quite a stir. For example, Google, Yahoo, Bing, even Facebook, they all have PPC program, using which businessmen can advertise their products or websites, but the cost can be huge depending on how many clicks were clicked on your posted ads. Here are some tips for PPC program that will help you lower your cost for advertising and increase your sales or visits. Continue reading “5 Secrets on How to create a winning PPC Strategy”

The art of need recognition for product conceptualization

Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for such products in the market. Refrigeration, cleaning and transport were far inferior before these products were launched, and post-introduction, they were easily accepted by the society. Continue reading “The art of need recognition for product conceptualization”