The 7 Ps of services marketing

Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. Continue reading “The 7 Ps of services marketing”

3 Reasons Why You Must Use Facebook to Promote Your Business

Facebook is a free website for world-wide social networking. It’s the second most popular website on the internet with more than 100 million users. If you have a business or product that you want to promote to the public, Facebook serves as the perfect, no cost outlet for advertising. You can fill your profile page with information about your business opportunity and allow your friends to discover the benefits of your services for themselves.

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5 Secrets on How to create a winning PPC Strategy

For all the online marketers, Pay Per Click (PPC) can be a really powerful strategy for online marketing, but if you don’t know what you are doing then PPC can drain your money in a day. PPC is one of internet advertising methods on websites that has created quite a stir. For example, Google, Yahoo, Bing, even Facebook, they all have PPC program, using which businessmen can advertise their products or websites, but the cost can be huge depending on how many clicks were clicked on your posted ads. Here are some tips for PPC program that will help you lower your cost for advertising and increase your sales or visits. Continue reading “5 Secrets on How to create a winning PPC Strategy”

The art of need recognition for product conceptualization

Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for such products in the market. Refrigeration, cleaning and transport were far inferior before these products were launched, and post-introduction, they were easily accepted by the society. Continue reading “The art of need recognition for product conceptualization”

An Idea Can Change Your Life – But for Better or Worse?

All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to one or two feasible new product ideas from the pool of all new product suggestions. Exactly which ideas are to be selected, are determined by considering the following: Continue reading “An Idea Can Change Your Life – But for Better or Worse?”

7 Tips for sustaining online business relationships

Social networking is the mantra of the day. People and organizations are increasingly getting dependent on social networks in the course of everyday life and business. It is revolutionizing the way B2C marketing is getting shaped on the web. Continue reading “7 Tips for sustaining online business relationships”

Chrome Touch: Or is it Chrome vs I-Pad?

An exciting revelation about Google: that the magician company may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome’s capabilities against that of Apple’s I-Pad touch features. Who would win this battle of the giants?

Google may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome’s capabilities against that of Apple’s I-Pad touch features (or even against HP Slate). Who would win this battle of the giants?

When questioned about whether Chrome OS would include multitouch capability, Anders Sandholm, Senior Product Manager of Search, quoted “I can’t, I mean, right now we are targeting netbooks, that’s what we’re focused on, but I expect it to work well. We expect it to target everything up to desktop computers. Chrome OS will be built for a specific hardware setup.”

Incorporating the Touch Feature would enable Google to enter the tablet markets, one, which Google is still to enter. This would pit Google severely against Apple’s newly launched I-Pad and against the zillion other tablet devices by Hewlett Packard, Lenovo, Dell and Acer (to name a few).

Mobile devices from HTC, Apple, Nokia, Motorola, Samsung, LG, HP and others have already made touch capablities popular amongst the the consumers. With so many mobile devices providing support for touch features, consumers are ready to accept an operating system which would imbibe that magic touch experience into the operating systems of laptops, notepads and desktops.

The market is already there, awaiting to be tapped.

Would Google be the first entrant and sweep over the consumers all over the world with this new operating system? What do you think should be Microsoft’s strategy in light of this statement by Anders.

A winning framework for market entry strategies

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that needs to be considered while entering a new market and suggests a list of actions that would mitigate the risks involved better, and hence successfully enter the market.

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. Few companies successfully operate in a niche market without ever expanding into new markets but most businesses achieve increased sales, brand awareness and business stability by entering a new market. Developing a win-win market entry strategy involves a thorough analysis of  multiple factors, in a planned sequential manner. Continue reading “A winning framework for market entry strategies”

7 reasons why Apple’s I-Pad may fail.

Amidst a lot of hype as always, today 27th January, 2010, Apple launches the I-Pad. While it is being viewed as the product that will rejuvenate Apple’s revenues for years to come, a question many staunch Apple fans (and those who are not fans of course) will ask, is it really worth the hype? Apple has always created a market even when there is none. Will it be successful yet again this time?

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7 secrets to successful online marketing

Some e-markets become success stories while others fail. Time and again, e-markets like e-Bay and Amazon.com have become super success stories while certain sites like Rediff-shopping have sustained themselves in the onslaught of internet marketing.

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