Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute viral, created by Amsterdam-based ad agency CCCP, shows three men walking on water whilst practicing ‘Liquid Mountaineering’. Continue reading “Walking on Water with Hi-Tec”
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently, and give them a point of contact should the stress of exams get too much. I think this campaign is a great cause, and am hopeful it will help students relax and not worry about their exams. Continue reading “NSPCC Beat Exam Stress”
Now many of us watch ads with a pinch of cynicism at times, thinking “Are those eyelashes really real?”, “Is it possible to have such smooth skin?” etc. This is exactly why LOreal has just recently clocked up a number of complaints regarding the true state of Cheryl Cole’s hair. Continue reading “LOreal gets into a Spot of Bother!”
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses used to believe that the main way to sell a product or service was to create long fancy names alongside complicated terminology, and the customer would fall at their feet begging to buy the new product or service. Now whether that worked for a time is debatable, but to operate like that in today’s marketplace is suicide!
Now today I have brought you a new World Cup themed ad campaign with a unique difference…
I’d like to introduce you to Sony’s 3D TV ad campaign that will grace our screens 11 June. The ad is scheduled to coincide with the with the World Cup’s opening match between South Africa & Mexico, conveniently the Sony 3D TV’s will go on sale the day after! (12 June). This is an excellent example of how to best plan your timing, to enhance the impact of the ad message. The product now serves a purpose other than replacing an old TV, it will give the viewer the best World Cup experience! (well that is at least what Sony hopes you believe) Continue reading “Adding a New Dimension to Marketing”
As promised I have another World Cup themed ad campaign to show you…
Last October it was announced that Mars would have a five-year partnership with the Football Association. So following this news Mars has teamed up with ad agency AMV BBDO, to bring the nation a TV campaign with a definite football feel. Continue reading “Work, Rest, Play for England!”
Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at how companies are using the World Cup event to their advantage to persuade customers to purchased their product/services. Continue reading “A Sparkle of World Cup charm”
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and value in it’s Crystal range. The 12-week campaign, developed by integrated marketing agency Space, hopes to engage customers with the product by challenging consumers to finish the ink in their Bic Crystal pen and return it (with the packaging and receipt) in order to win £10 cashback prize. Continue reading “Bic-cause they’re amazing!”
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”?
Honestly, there is a lot of truth behind that statement. Personality plays a huge role in your effectiveness as a marketer. If others perceive you to be untrustworthy, incompetent or lacking confidence, they won’t want anything you have. Continue reading “Marketing Strategies: Selling Sand In The Desert”
Monday morning and I happen to be starting today’s post on negative, sorry! But after seeing the latest Oasis add I realised that even some of the more popular products and companies can indeed get their marketing wrong. Mistakes really don’t discriminate against anyone!
Oasis is a fruity soft drink product that was bought by the Coca-Cola Company in 1990. The company set out to design their ad campaigns to target adults, focusing on the idea that Oasis is an alternative to drinking water. But in reality has the brand got it’s message right? Continue reading “Oasis, what is the message?”
If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best compensation plan, full-proof training and a way to make you money fast.
Unfortunately, several companies and marketers don’t follow through on these promises. Too often I’ve heard stories of new marketers who don’t receive adequate training, don’t have a support group or mentor to help guide them and haven’t made a single commission after weeks and months since starting their business. Continue reading “Questions To Ask When Choosing A Primary Business”
Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early 1980s the business was able to begin advertising their products. This was due to the UK Government deregulating professionals, including opticians, allowing them to advertise their products and services. Continue reading “Specsavers Seeing Perfectly Clearly!”