Work, Rest, Play for England!

As promised I have another World Cup themed ad campaign to show you…

Last October it was announced that Mars would have a five-year partnership with the Football Association. So following this news Mars has teamed up with ad agency AMV BBDO, to bring the nation a TV campaign with a definite football feel. Continue reading “Work, Rest, Play for England!”

A Sparkle of World Cup charm

Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at how companies are using the World Cup event to their advantage to persuade customers to purchased their product/services. Continue reading “A Sparkle of World Cup charm”

Bic-cause they’re amazing!

The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and value in it’s Crystal range. The 12-week campaign, developed by integrated marketing agency Space, hopes to engage customers with the product by challenging consumers to finish the ink in their Bic Crystal pen and return it (with the packaging and receipt) in order to win £10 cashback prize. Continue reading “Bic-cause they’re amazing!”

Marketing Strategies: Selling Sand In The Desert

Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”?

Honestly, there is a lot of truth behind that statement. Personality plays a huge role in your effectiveness as a marketer. If others perceive you to be untrustworthy, incompetent or lacking confidence, they won’t want anything you have. Continue reading “Marketing Strategies: Selling Sand In The Desert”

Oasis, what is the message?

Monday morning and I happen to be starting today’s post on negative, sorry! But after seeing the latest Oasis add I realised that even some of the more popular products and companies can indeed get their marketing wrong. Mistakes really don’t discriminate against anyone!

Oasis is a fruity soft drink product that was bought by the Coca-Cola Company in 1990. The company set out to design their ad campaigns to target adults, focusing on the idea that Oasis is an alternative to drinking water. But in reality has the brand got it’s message right? Continue reading “Oasis, what is the message?”

Questions To Ask When Choosing A Primary Business

If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best compensation plan, full-proof training and a way to make you money fast.

Unfortunately, several companies and marketers don’t follow through on these promises. Too often I’ve heard stories of new marketers who don’t receive adequate training, don’t have a support group or mentor to help guide them and haven’t made a single commission after weeks and months since starting their business. Continue reading “Questions To Ask When Choosing A Primary Business”

Specsavers Seeing Perfectly Clearly!

Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early 1980s the business was able to begin advertising their products. This was due to the UK Government deregulating professionals, including opticians, allowing them to advertise their products and services. Continue reading “Specsavers Seeing Perfectly Clearly!”

Laughter really does seem to be the best medicine!

Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting is that the method many companies are is using to raise the profile of their brands. Humour. Continue reading “Laughter really does seem to be the best medicine!”

Have You Considered Affiliate Marketing?

Long story short, affiliate marketing is a way to make money by recommending a product or service to someone else. Think of it as a sales commission opportunity. While some businesses and companies charge a fee for affiliate membership, there are countless others that let you sign up for free. Before you jump the gun and become an affiliate for any and every affiliate program you see, take a few moments and consider the following:

Continue reading “Have You Considered Affiliate Marketing?”

She’s the new kid on the creative block!!

Hi Everyone,

This is my first blog on Business Fundas so let me introduce myself!
My name is Emma Carter and I am currently a student at university studying Marketing, Advertising & Public Relations in England. My strong passion for marketing means that I live and breathe creative ideas and design… so I plan to post regular updates about the marketing world, in a fresh and interesting way. In June I will be starting my nerw job at Unilever as Marketing Assistant for the wonderful Radox brand… so you will get fresh updates on Radox very soon!! Continue reading “She’s the new kid on the creative block!!”

You CAN Judge A Facebooker By Their Profile Picture

You’ve heard the saying “You can’t judge a book by it’s cover”, but the truth is you really CAN. If I see a book with the title “Ravenous Love Affair” with a picture of a Fabio lookalike feeding strawberries to a desperate housewife, I know that’s not the book for me. I have no interest in romance novels so I don’t even need to pick it up. Although I might be pleasantly surprised by the superb writing and nail biting story line, I will never know because I wont touch it. Continue reading “You CAN Judge A Facebooker By Their Profile Picture”

Facebook Friend Request DOs and DON’Ts

DO: Write A Personal Message To Your New Potential Friend

Tell them why you are choosing to friend them. Is it because you are in a common Facebook group? Did you go to grade school together? Did you read something interesting on their blog and decide to make a connection? Why do you want to be friends? For some, it’s pretty awkward to get a friend request from someone you’ve never seen before. A personal message will put your friend’s mind at ease. Continue reading “Facebook Friend Request DOs and DON’Ts”