How To Promote A Small Business When Budget Is Low

Whenever the budget is low, it is marketing that suffers as it is an expense that is eliminated. This is not at all a good idea since the only way to get over a bad situation is to increase income, which is exactly what marketing is supposed to do.

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How to add value to your home when considering selling

If you are thinking about selling your home, and you want to get as much out of it as you can? There are some things you should consider doing to increase the value of your home. One of the first things a potential buyer will see is the exterior of your home.

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Boosting Your Sales Through Creativity and Better Management

In any business, how well you sell your product or service can determine how long it takes before you succeed, or if you can maintain success once it’s started. Some products and services sell themselves. Other times, you have to figure out how to get into the mass consciousness of the purchasing public at large.

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4 Reasons You Aren’t Getting Any New Customers

If your business has been struggling recently, it may be a result of poor choices on your part.  When you haven’t put in the right efforts to keep your business thriving, then new customers will stop appearing.  Since a large part of your business’s success depends on new clients, it’s inevitable that you’ll eventually lose your business. Continue reading “4 Reasons You Aren’t Getting Any New Customers”

5 Tips to Maximize Visual Merchandising in Your Store

Visual merchandising is a somewhat confusing term, so in order to make things simpler, let’s first understand what it is exactly. At its core, it is a way to advertise certain items in your store by displaying and highlighting them with the help of shelves, lights, colors, words, etc. Most stores have some sort of a visual merchandising concept or the other going on, but here are five ideas that will allow you to increase sales by redirecting your efforts and resources in the right direction. Continue reading “5 Tips to Maximize Visual Merchandising in Your Store”

How to Reconnect with a Customer Who Didn’t Purchase

Keeping customers interested is often harder than getting them interested in the first place. Because of this, customer re-engagement and retention is the biggest goal of every marketer nowadays. Even if the numbers of customers rises, businesses can still experience a downfall because old customers lost interest. Continue reading “How to Reconnect with a Customer Who Didn’t Purchase”

7 Ways to Create Killer Relationship with Your Customer

One of the most important things every business needs can’t be bought with money. Relationships drive your business. You need to find the right people who believe in what you’re selling. There are essentially two ways of doing this. Continue reading “7 Ways to Create Killer Relationship with Your Customer”

Fun and Entertaining Ways to Network with Clients

Whether you’re hoping to obtain a prospective sale or want to treat one of your long term clients, taking them out for a day or evening of entertainment is sure to impress.  There are tons of different entertainment ideas, and which is best for you will depend on your budget, the time you have available, and the relationship you have with your client.  In this article, we’re going to take a look at some great options to help you decide. Continue reading “Fun and Entertaining Ways to Network with Clients”

What is Key Account Management?

Key account management is often mistaken for just another sale strategy, but it is an approach that seeks to change the way you do business, as well as how you win new business. As such, it has the power to affect your business at every level and drive profit margin long into the future. Continue reading “What is Key Account Management?”

Understanding the Anatomy of a Successful Salesman

Being a successful sales man is not easy. It requires a specific set of skills combined with an instrinsic sense of smell of the client’s requirement combined with a deep knowledge of the domain to succeed at the job. Here’s what is actually needed, nicely explained through an infographic. Continue reading “Understanding the Anatomy of a Successful Salesman”

How to Deal with an Increase in Sales

Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level. Continue reading “How to Deal with an Increase in Sales”