Mailing online refers to activities on the internet that allows the users to use free or paid services and create postcards, emails, letters, brochures and much more with little intervention manually. The cyber technology has evolved the way people are making communication, the days of snail mail and manual postcards is becoming history. The medium of direct mail is reborn. One unexpected result of the rush to digital media is that the mail that makes it to our mailboxes is attracting more interest than ever. There are many online services provide online mailing facility. Continue reading “Mailing Online Services and Their Benefits”
For many small business owners, the dream would be to have a piece of your marketing campaign go viral and bring a ton of money into your business. And while this has been the reality for some businesses, many small business owners are still waiting and waiting for their 15 minutes of fame from a viral video or another marketing piece. Luckily, there are a few things you can do to increase your chances of having some of your marketing pieces go viral. Continue reading “3 Tips for Creating A Viral Marketing Piece”
Let’s admit it: Most of us spend a few minutes here and there on our Facebook pages bantering back-and-forth with customers or waxing poetic about the state of the world. But, as far as a strategy for using Facebook to grow your business, enhance your brand or show off your superb customer service — well, few of us have one.
There has probably never been a better time to be a graphic designer, making this a much sought after profession. After all, no matter what your business, a successful company will need at least one graphic designer on staff. There is so much competition out there in all fields, that good quality visuals can make the difference between success and failure, particularly if the majority of your business is online. The biggest companies are instantly recognisable by their logo alone, which gives you an example of the difference quality graphic design can make. Continue reading “The best companies for graphic designers”
To reach a wide audience and to appeal to your established audience; keeping them hooked to your website or blog, you have to create extraordinary content. Extraordinary content is content that is useful to your audience and content that creates traffic and converts leads increasing your sales revenue. In the digital marketing world, content marketing is at the heart of all operations hence the phrase; Content is King! Continue reading “15 Most Popular Free Tools for Content Marketing Campaigns”
Every business with a physical location needs local SEO, especially if you primarily do business on a local level. This may seem like a tough sell at first – after all, can’t you just get away with a website that has your current address on it? Not so fast. Continue reading “Benefits of Local SEO Services – An Industry Specific Analysis”
If you’re anything like me, then you’ll always be on the lookout for the latest social media tips and techniques to help you get ahead. In what’s become a wildly competitive digital space, experts are constantly finding new ways to maximize exposure and engagement. Continue reading “How to Cheat at Social Marketing & Get Away With It”
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Continue reading “3 Ways Brands Are Activating Influencers in 2017”
Starting a blog is as easy as ABC; it’s the maintenance of your blog and its promotion that requires a little bit more effort, but it is vital. It’s all well and good that your blog exists in cyberspace however, it is vital to draw readers to your blog and well put it on the proverbial map. Try one or all 6 of these nifty techniques and watch your blog soar to new heights. Continue reading “6 Strategies Getting Your Blog on the Map”
Once you start a YouTube channel, you may find that your videos are not getting the recognition or viewership you think it deserves. Most times, it’s because you haven’t implemented any marketing techniques to promote the video or even failed to set it up properly. Continue reading “4 simple ways to increase your YouTube views rapidly”
The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed. Continue reading “10 Key Differences between B2B and B2C Digital Marketing”
The digital trend that has worked the best is that of personalization. Your information is incredibly valuable for companies for this very reason, and it is why companies like Facebook and Google have the monopoly on advertising. They track your usage and are then able to personalize ads towards your tastes. This means that when a business owner creates an ad campaign, these companies only show it to people that would be interested. People don’t typically turn off the data collection; therefore this means personalization is possible. Continue reading “The Power of Personalization”
In the digital age, it is important for businesses to evolve if they want to survive. Make sure that your company does not find itself being left behind. One way to stay at the front of the pack is by engaging with technology and all of the benefits that it can provide to your business. Building up the online presence of your business is a great place to start. With so many people spending their time online, it is vital that you company finds clever ways to reach out to them and earn their custom. Below are three ways for you to improve your business’s online presence. Continue reading “3 ways to build up the online presence of your business”
Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”
When running a business, your online presence is key to building your brand, gaining more exposure, and increasing your customer base. With an ever-increasing number of customers looking for new brands, products and services online, it can be easy to get left behind if your company does not have a strong online presence. However, there is more to having a good online presence than simply setting up a business website and appearing on popular social networks. We’ve put together some top tips to help you seriously improve your brand’s online presence to see the best results. Continue reading “Six Top Tips for Building a Strong Online Presence”
Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly. Continue reading “Digital Marketing Mistakes You Need to Avoid”
If you are a small business owner, you will likely find yourself competing against large global brands – this can leave you feeling disenchanted, but this is where localized marketing plays a pivotal role. Continue reading “Localized Digital Marketing – The Do’s and Do Nots”
Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or more people booking for a PT session, and across the marketing industry, video has become a very popular marketing method.It is becoming incredibly effective in the fitness sector too. Continue reading “How to use Videos and Podcasts in the Fitness Industry”
Link building is a powerful way of helping to improve your website authority and your website ranking on popular search engines. While proper link building isn’t as easy as some make it out to be, you can still achieve successful link building through some safe white hat techniques. For those who are looking to link build the right way, here’s the top 21 tips for link building that search engine marketers can use to help improve website authority and rankings. Let’s take a look now. Continue reading “18 Tips For Link Building For Search Engine Marketing”
At this point, the viability of ecommerce as a retail method can no longer be denied. The US Census Bureau reports that 53% of all Internet users (around a billion people) worldwide have made an online purchase at least once by the end of 2016. In the US, ecommerce sales account for just 10% of annual retail revenues, but the figure is set to grow sharply over the years as smartphone and Internet adoption increases across the nation. Already, an estimated 40% of American men aged 18-34 are saying that they’d rather buy items online than wait in a brick-and-mortar checkout line. Continue reading “Basic Tips to Improve Your Online Store’s Search Visibility”
A successful marketing campaign is crucial to the success of any small business. When a company’s marketing is lacking, it is typically true that their sales are also suffering. Too often, small businesses do not have the ability to spend a fortune on their marketing efforts.
Cheap and efficient is definitely the way to maximize the resources of a small business. Take a moment to look over this short compilation of a few inexpensive marketing methods available to small business owners. Continue reading “Ways To Boost Your Small Business Marketing Campaign”
After coming up with a concept for your blog and getting all of the technical details in order, you start to post great content and feel proud of what you’ve created. The question is how do you get other people to think your blog is as great as you do? Continue reading “Tips For Bringing Traffic To Your Blog”
In the modern age, with our plethora of platforms, it can be extremely easy to miscommunicate (or misinterpret) the messages that we are sending online. When different departments of businesses aren’t in sync, this miscommunication only magnifies.
If you’re not using video as part of your online marketing strategy, you may need to think again about using this marketing method. Most of the leading organisations in the world use video to great effect and there’s no reason why you can’t use it either. Below are some of the reasons why it’s essential to use video as part of your online marketing strategy. Continue reading “Why It’s Essential to Use Video as Part of Your Online Marketing Strategy”
Video marketing is arguably one of the most effective marketing tools utilized by modern businesses. Based on statistics, video views on social networking site Facebook increased from 4 billion to 8 billion per day in 2015. Additionally, it is estimated that video increases the likelihood of online purchases by up to 64%. Continue reading “5 Creative Ways to Use Video Marketing for Your Business”
It is certainly true of many customers that when they see something visual about a product they are more likely to want to find out about it. Images on a website are often very important to making a person really feel like they perhaps could own the product, or reserve the hotel room they are looking at online. Visual images persuade potential customers to purchase and what also works is a film about the business and the items it sells. Video marketing is a very effective tool that will attract audiences to the website. This can be placed on the site and also put on social media platforms to attract consumers through this excellent medium. Continue reading “Reasons To Use Video Marketing To Attract Customers Onto A Business Website”
What makes an email marketing campaign more promising than other traditional ways of generating customer engagement? How do email marketing software and platforms like those that are provided by Activetrail.com fair against methods such as print and telesales? The answers to those questions may create a divide between some of us, but one thing’s always going to be certain: Email Marketing is more than just a trend in today’s most comprehensive digital marketing strategies, and it’s about time you stop looking away. Continue reading “How Email Marketing Platforms are Empowering Businesses Today”
There’s a big difference between being able to write an email to a friend or coworker and being able to write copy for marketing purposes. Not only will ad copy be seen by hundreds if not thousands or even millions of people, but those people all have to have some kind of emotion or idea initiated from that copy. Therefore, this type of writing takes a skill like no other type of writing you’ve experienced. So to help you become a better ad writer, whether you’re selling engineering services or shaved ice, here are three tips that will help you create marketing copy that sells. Continue reading “3 Tips for Writing Marketing Copy That Sells”
The pricing of goods by eCommerce retailers is becoming increasingly more competitive, thus forcing eCommerce retailers to make an extra effort to price their products right. Big online businesses, like Amazon, have the advantage over the smaller businesses, as they can lower their prices in order to try and drive the smaller retailers out of business. In order to survive, the smaller retailers have to develop a competitive pricing strategy for their products.
How does a small retailer go about competing with the biggest eCommerce retailers in the market today? Here are a few tips to improve pricing strategy: Continue reading “5 Ways to Develop a Competitive Product Pricing Strategy for eCommerce Retailers”
There is a bit more to setting up a website for your business than just getting it live and leaving it there. Establishing your website takes some work, and you want to make sure that you are creating a site that people will want to visit more than once. That means making sure it has everything they are looking for, and that you also ensure that you are updating often to keep them coming back for more.
So, what do you need in order to make a successful website? Well, there are a few things, some that are easier than others, and some that are cheaper than others. Continue reading “5 Tips For Establishing Your Website And Making It Successful”