What makes an email marketing campaign more promising than other traditional ways of generating customer engagement? How do email marketing software and platforms like those that are provided by Activetrail.com fair against methods such as print and telesales? The answers to those questions may create a divide between some of us, but one thing’s always going to be certain: Email Marketing is more than just a trend in today’s most comprehensive digital marketing strategies, and it’s about time you stop looking away. Continue reading “How Email Marketing Platforms are Empowering Businesses Today”
There’s a big difference between being able to write an email to a friend or coworker and being able to write copy for marketing purposes. Not only will ad copy be seen by hundreds if not thousands or even millions of people, but those people all have to have some kind of emotion or idea initiated from that copy. Therefore, this type of writing takes a skill like no other type of writing you’ve experienced. So to help you become a better ad writer, whether you’re selling engineering services or shaved ice, here are three tips that will help you create marketing copy that sells. Continue reading “3 Tips for Writing Marketing Copy That Sells”
The pricing of goods by eCommerce retailers is becoming increasingly more competitive, thus forcing eCommerce retailers to make an extra effort to price their products right. Big online businesses, like Amazon, have the advantage over the smaller businesses, as they can lower their prices in order to try and drive the smaller retailers out of business. In order to survive, the smaller retailers have to develop a competitive pricing strategy for their products.
How does a small retailer go about competing with the biggest eCommerce retailers in the market today? Here are a few tips to improve pricing strategy: Continue reading “5 Ways to Develop a Competitive Product Pricing Strategy for eCommerce Retailers”
There is a bit more to setting up a website for your business than just getting it live and leaving it there. Establishing your website takes some work, and you want to make sure that you are creating a site that people will want to visit more than once. That means making sure it has everything they are looking for, and that you also ensure that you are updating often to keep them coming back for more.
So, what do you need in order to make a successful website? Well, there are a few things, some that are easier than others, and some that are cheaper than others. Continue reading “5 Tips For Establishing Your Website And Making It Successful”
In online business, we often hear about creating personas for your audience and the various groups you’re targeting with your digital marketing strategies. While having a firm grasp on these personas can make your marketing more focused and effective, there is one online persona you should constantly be working to improve upon—your own.
Creating your own online business persona is remarkably similar to creating a likeable online dating profile. You want to showcase aspects that will draw in your target market while always staying true to who you are. So to help you highlight your alluring aspects on digital platforms, here are three tips for creating a likeable online business persona. Continue reading “3 Tips for Creating A Likeable Online Business Persona”
Marketing is the key to everything. Wonder why these cosmetic brands and toothpaste peeps and those footwear people have celebrities endorsing their products and wonder why they pay wads of money in this process? Because, marketing! One needs their product or brand to go into the audience. They want it to get popular. To go viral and why, this we all know. No hiding. That is exactly why marketing people are in such a demand. Why mediocre marketers kill the whole scene and why creativity and intelligence is included in the requirements of marketers.
Usually, when the word ‘marketing’ is heard somewhere, bells ring. Yes, the traditional marketing we all are talking about. The sales person ringing us up and asking us our precious two minutes, the way they used to explain the perks of products and persuade us to buy that certain product. And generally, all of us had fake smiles plastered to our faces all the time and at times, we had even rudely told them to get out because we didn’t have time for them all. Continue reading “13 reasons why you need to start email marketing now!”
Marketing your business is important, no matter how big or small it is. Businesses don’t just magically get their names out there and gain customers, it takes a lot of work. That work includes digital and print marketing, but these things can cross over with one another, making some of the work easier.
If you aren’t utilizing every marketing opportunity available to you, then you are missing out on customers galore.So, without further ado, here are some marketing attempts that you should be using and how how they can crossover into some other creative marketing ideas. Continue reading “How Your Business Marketing Techniques Can Cross Over From Digital To Print”
Marketing your content is just as important as having content available to begin with. When you post a blog post, but you don’t bother to share it anywhere and you don’t use keywords and link building, do people ever see it? It’s kind of like a tree falling in the forest.
Just like you can stroll through the forest and see that trees have fallen, you can use analytics to see who has viewed your blog, or how many people anyway, but that doesn’t guarantee that people are really understanding what you have to say and sharing that information with others. Continue reading “Making The Most Of Your Content Marketing”
When it comes to businesses, in order to make a name for yourself you need to market. Marketing is important on a local level, but with the internet it’s easier to market more on a global level as well. The internet allows you to reach your business out to the maximum amount of people with the minimal amount of effort.
Are you marketing your business online? And, if so, are you using all of the things available to you to reach the most people? You may be missing out on some great free marketing if you aren’t using things like social media. Continue reading “How You Should Be Marketing Your Business Online”
People think that with the use of social media, press releases are as good as dead now. I am glad to say that contrary to what people think, business press releases are here to stay and their effectiveness is very important for any business owner who is aiming high.
Success does not come in a day. You will have to work extra hard and do anything within your means for your small business to grow and become a success. Therefore, forget about all claims that press releases are outdated and ineffective. Good news is press releases are adapting to the new media platforms and are helping different businesses get good publicity. Continue reading “4 Important Reasons why Press Release Distribution is good for Business”
In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses of the same are demonstrated in the diagram below.
The survey was administered through not only our twitter followers but also to numerous followers and subscribers of our mailing list and finally 534 responses were collected on our questionnaire, all of who are marketing experts on social media websites and have their own online marketing venture.
The responses clearly portray the perceived benefits of social media marketing campaigns by the marketers.
From our personal analysis, it appears that today, social media marketing can become even more fruitful to reach out markets for small businesses targeting social consumers and probably investments on marketing through social networks like Facebook are more likely to generate better results. Also targeted advertisements in search engine (since that is where most consumers first turn to for information query) are also more likely to impact sales conversion figures.
However, bigger firms are more likely to benefit from greater brand awareness, greater brand recall and greater brand association from investments in social media marketing. So purely from a Branding Exercise, social media marketing makes sense to larger consumer focused service providers or product marketers.
By the way, did you read our article on how to attain success in Social Media Viral Marketing?
Marketing to kids and teens can be a bit of a sticky situation. Depending on who you talk to, they could have some very passionate feelings about the ways in which youth are being advertised to and how it’s affecting their view of themselves and of the world. While this is an issue worth contemplating, there’s no denying that marketing to kids and teens is going to happen, whether it’s direct or indirect. So if you have a business that could be used by kids or teens, it’s important to know strategies to successfully and ethically market to them. Continue reading “3 Tips for Successful and Ethical Marketing to Teens”
If you think that simply sharing some wise words on social media or posting a well researched interesting blog article is all you need to attract new customers and keep your old ones coming back for more, you may be wrong. People like to watch videos, see colorful photos in high resolution, and they even enjoy reading and sharing infographics. Continue reading “Using Video, Photos, And Infographics To Market Your Business”
Chances are you have hear the old saying “a picture is worth a thousand words.” If this is true, then 60 seconds of a video is worth 1.8 million words. Chances are you already know how important videos can be in terms of your marketing efforts. They can help to increase your engagement, increase click-through rates and even go viral. The key to reaping all these benefits is to ensure your video follows the proper marketing rules to ensure they help you achieve all the aforementioned goals. Continue reading “Better Video Marketing: How to Make the First 10 Seconds Count”
In today’s digital age, video marketing has moved from television to the Internet. You no longer need to purchase air time to get your videos in front of an audience of millions. With video production more affordable than ever, you can’t afford to pass up on the benefits of this visual medium. Check out these popular video marketing strategies and see which suits your business best. Continue reading “5 Ways Businesses can use Video Marketing”
When it comes to most resourceful promotional platforms among social media networks, Twitter is undoubtedly one of the most frequented zone. Almost every entrepreneur, all over the world, is taking to Twitter marketing to boost up his company’s branding online. The popularity of a Twitter account is measured by the number of followers it has earned as a considerable number of followers enhances the quality quotient of the account- and also prompts the followers to retweet your tweets- thereby earning your account more exposure. Continue reading “How Can You Get A Kickstart For Your Twitter Account?”
It can easily be said that videos are a dime a dozen nowadays – from corporate videos to personal videos to music videos, the web has it all (and then some). If you are aiming to promote your own video, you have to make it interesting enough to get noticed. But apart from this, you have to engage in a number of strategies for marketing your video to the right people and the right audience. Continue reading “Top Five Strategies for Marketing Your Web Video”
Startup companies are becoming more and more common. Many people are trying their hand at entrepreneurship, and with the many benefits to owning your own business, there’s no wonder why. Although starting a business may be a dream, it’s important to remember that a lot of hard work needs to go into making the company successful. Continue reading “3 Great Ways to Great Ways to Growth-Hack a Startup”
Instagram is fast becoming one of the most highly used and trafficked sites on the Internet. Aside from the ease of use and the sometimes hilarious pictures, there is a great deal of information that can be learned from a business perspective as well. Continue reading “Business and the Rich Kids of Instagram: What’s The Connection?”
If you want to succeed with your digital marketing campaign for your business, you need to pay close attention to which digital signage company you choose to provide a solution for you. Making sure that you have a good B2B marketing relationship to translate your marketing ideas into actual, successful campaigns can be difficult if you don’t choose the right digital signage company. Continue reading “How to Find the Best B2B Digital Signage Solution for Your Business”
I came across a particular nice e-marketplace for social media. Pretty interesting concept, though not new completely, but still innovative enough because of the scale and success it managed. What remains to be seen is how sustainable is Like4Like over a longer period. Continue reading “Like4Like Social Media Marketplace – A case study”
As you begin to formulate your online business marketing campaign for 2015, there are a few trends that you should be aware of in order to boost sales and increase profits. Some of these include: Continue reading “The Top Online Marketing Themes That Will Boost Sales”
In the present world, digital marketing seems to have caught the attention of almost everyone from corporations to business entrepreneurs. There are several ways to promote your brand identity, products and services with the help of Internet. Many of them have the potential to give you instant results without spending your hard-earned money. Below, we discuss some digital marketing tips that you should be aware of. Continue reading “Some digital marketing tips for your online business”
There are some industries which seem prime for social media such as newspapers, television networks and bars that have a constantly changing theme night. However, just because your business isn’t all about entertaining people, that doesn’t mean you can’t benefit from a killer social media campaign. If you think your business is “boring,” niche or just not something that can drum up an engaged social media audience, think again. Continue reading “4 Ways to Dominate on Social Media When You Have a “Boring” Business”
Social media has become a great marketing tactic over the past few years—and for good reason. According to a 2013 study, one in four people use social media, which makes it a great way to reach a large group of people. Continue reading “New Technologies and Tactics for Using Social Media for Marketing”
Social media is huge, and it is absolutely here to stay. Something that used to be a bit of a niche has now expanded to the point that almost everyone uses it if they have Internet access. This has opened up a huge new market for advertising, but it is also important to think about the ways that you can use it for more indirect advertising in the real estate industry. This means going above and beyond just putting ads on social media sites and hoping for hits. Here are some ways that you can use social media effectively. Continue reading “Effectively Using Social Media in Real Estate”
Real estate is a highly profitable business, as long as you do it right. This means you must apply top-notch techniques to stay ahead of competition. It is for this reason that a strong online presence is vital for success in real estate. Here, we look at the benefits of online business in your real estate business. Continue reading “The World Wide Web and Your Real Estate Business”
In today’s world, a lot of interaction between customers and businesses happens through social media outlets. In some instances, these social sites may be more productive for attracting new buyers than television or radio spots. For instance, social media is 2.4 times more likely to connect to targeted consumers than the most popular televised entertainment. Continue reading “Using Social Media to Improve Your Local Business Income”
E-commerce is a major challenge for twenty-first century retailers. Along with the economic recession, online shopping deals a two-fold blow to brick-and-mortar stores. As Internet sales grow and mature, e-commerce will impact real estate in a big way. This is good news for the residential and industrial sectors but bad news for retail real estate.
Continue reading “How E-Commerce Impacts Retail Real Estate”
The web is not only the future but also the present. Most companies today that are successful have developed a venture based on connectivity and communication. In this article let’s discover how. Continue reading “5 tips for developing a successful business on the Internet”