Marketing Strategies for Social Media

The power of social media is growing by the day, and no business can market their brand without utilizing its advertising prowess. Potential customers are interacting with social media like Facebook, Twitter, Instagram, and Pinterest every day. If you want to grab their attention, you’ve got to understand how social media marketing works and learn how to take advantage of it.

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Effective Marketing Outlets For Your Small Business Operation

The business marketing game is an ever-changing practice, and the best marketing professionals keep their minds fresh with the newest trends.  Your job in marketing is to stay on top of what your target consumers are searching and exploring, so you can offer just what they’re looking to find. 

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Which social media platform is best suited for your business?

Instagram! Facebook! Twitter! Pintrest! These are just some of the common social media platforms available on the internet. They experience regular traffic, with millions visiting these platforms each month.

Of the 4 billion active internet users, over 80% have access to and are active on at least one social platform. These numbers suggest that marketing your brand on social media could help boost its growth. instead of taking time to develop a campaign for TV, print or radio, which may be limited in terms of size, level of information and reach, you should consider using social media to develop your brand.

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How to Drive Growth of Your Insurance Agency Using Social Media?

In today’s competitive market, every insurance broker should have their online presence as it’s the new way the world is moving towards. You can see the consumers shopping online these days be it clothes, home decors or daily groceries, everything is available at their doorstep. Similarly, consumers would love to purchase insurance policies online as well.

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5 Ways to Use Photographs to Build Your Brand and Sell Your Products Online

How do you drive traffic to your website and convert visitors into customers? Through words and images.

The words and images in your Facebook ads, for instance, will excite interest in your information and people will link through to your website out of curiosity. Then on your website, the words and images of your product will help people understand your offer and even encourage some to click on the order button.

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International SEO in a Post-Brexit World

Most Britons would agree that the pro-Brexit vote and the signing of Article 50 came as a big shock. Google trends revealed that British citizens went so far as to care more about Brexit than football when the UEFA Euro 2016 tournament was far surpassed by Brexit as a Google search term. As the earth seems to be shifting underfoot and the army makes preparation for emergency distribution of vital supplies when the big breakup becomes fact, people are looking around wondering what to do.

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Digital Marketing for Small Businesses

If you’re running a smaller business, you may find that you operate differently to the big corporate giants. You have different internal systems in place, different approaches and different clients and customers. Small businesses have different needs, and whilst an all-out, big business marketing plan is great, like we said, smaller businesses need something different. If you’re on this page, then you’re most likely looking for information on a digital marketing strategy for a smaller business. Luckily for you, you’re in the right place.

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These Web Design Trends Will Help Your Business

Web design is essential to running a business. Since everything is done online these days, you need web design that works. This is the first thing people see if they try searching for more information about the business. The design must be aesthetically pleasing and well-organised. The details must also be concise but well-explained. There are a lot of things to consider before you can have a successful website. Continue reading “These Web Design Trends Will Help Your Business”

8 Instagram hacks and features every business should know

If you are using Instagram for promoting your business, you must stay updated with all its features. Social networks change all the time. By the time you get comfortable using the existing features, some new update occurs and you have to change your social media strategy accordingly. Nevertheless, these features are important if you want to reach towards more audience and create engaging content. Continue reading “8 Instagram hacks and features every business should know”

Eight social media challenges [and their solutions]

There were 2.46 billion social network users in 2017, with the number estimated to go up to 3.02 billion in 2021. That number constitutes to a roughly a third of the global marketing is online. These figures, though impressive, the social media market would know the challenges of reaching their individual demographic from this vast population. One can’t help but have a sense of optimism when posting something, only to find a post, when just starting out, only made an impression of 100 people with no likes or comments. Continue reading “Eight social media challenges [and their solutions]”