Marketing Theory – Business Fundas

What Makes Great Packaging Design?

With thousands upon thousands of goods for consumers to now pick and choose from in their local supermarkets, it can be hard to make sure that you stand out from the crowd. The food industry relies heavily not only on just consumers, but also distributors, manufacturers and, of course, graphics designers. Graphic designers are the key here to creating a product that will grab shoppers’ attention as they are walking through the aisles! Continue reading “What Makes Great Packaging Design?”

6 Strategies To Dramatically Improve Your Marketing

There are numerous types of marketing, whether analog or digital, that you can’t afford to ignore because you might be cutting out a bit of your business. Unless you get your marketing right, all the other excellent aspects of your business—your hand-picked team, your high-value products, and your superb customer service—won’t get a chance to shine. Continue reading “6 Strategies To Dramatically Improve Your Marketing”

Why Does Better Branding Means Better Marketing?

You have multiple definitions of branding. Decades ago, it simple meant symbol, slogan, design or mere name, but today it is a lot more complicated and plays a vital role in the world of marketing. Branding isn’t just about conquering your target market to choose you over your competitors but also get your prospects to see that you’re their sole solution provider.

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10 Ways Business Owners Can Amaze Their Competitors!

Have you ever doing business where there is no competition? Think for a minute, if there is no competition how you would sustain an idea and grow it? My point is the race of competition is constructive, it’s a good thing, but it can itch us the wrong way at times. There is competition between entities doing the same businesses but what will you do if you are losing a considerable chunk of business to smaller companies that do a fraction of what you are doing. Continue reading “10 Ways Business Owners Can Amaze Their Competitors!”

Four DIY Marketing Strategies You Can Implement Starting From Today

With so much information now readily available online for entrepreneurs, it’s never been easier to set up and execute a killer marketing strategy all by yourself. Whilst it can still certainly pay off to hire a marketing agency or freelance marketing professional to spread the word about your brand and increase your exposure, don’t ignore the various things that you can do by yourself to expand your audience and build your customer base. Here are just some of the best things that you can do on your own to market your small business, starting from right now! Continue reading “Four DIY Marketing Strategies You Can Implement Starting From Today”

Things You Need To Know About Multi-Level Marketing

Multi-level marketing, also known as network marketing, is a unique business structure which encourages its members to learn and adapt the skills they will need to someday run their own businesses, while at the same time giving them the space to practise these skills and earn money at a job.

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The Many Obstacles to Getting a Product on a Shelf

Fulfillment is the name of the game when it comes to manufacturing. You might think your business is far removed from the customer, but the reality is that customers order and expect products to arrive quickly. That turnaround is a key element in staying competitive. Continue reading “The Many Obstacles to Getting a Product on a Shelf”

How to Get Started with Improving the Customer Journey

Whether you’re an offline business with retail stores, or an online entity with digital assets, user experience is an important element that cannot be neglected. User experience used to be associated with apps and online commerce, but it is now an important part of every business. Your customers’ experience is a strong determinant of your business’s success. Continue reading “How to Get Started with Improving the Customer Journey”

Turning Simple Approaches into Powerful Marketing Tools

You can’t expect to succeed in a market as competitive as today without exploring every possible opportunity that can lead to a better competitive advantage. Small businesses are competing with larger enterprises – and their enormous resources – for the same portion of the market; therefore, getting creative and maximizing marketing efforts will make a huge difference. Continue reading “Turning Simple Approaches into Powerful Marketing Tools”

Seven Power Tips to Boost Customer Loyalty

Any businessman worth his salary knows that it takes much more effort and resources to acquire a new customer than to sell again to an existing one. While most businesses put large chunks of their resources into marketing and sales, modern business studies reveal that customer retention should be a higher priority. Continue reading “Seven Power Tips to Boost Customer Loyalty”