Category: Marketing Theory
6 Strategies To Dramatically Improve Your Marketing
There are numerous types of marketing, whether analog or digital, that you can’t afford to ignore because you might be cutting out a bit of your business. Unless you get your marketing right, all the other excellent aspects of your business—your hand-picked team, your high-value products, and your superb customer service—won’t get a chance to shine. Continue reading “6 Strategies To Dramatically Improve Your Marketing”
Why Does Better Branding Means Better Marketing?
You have multiple definitions of branding. Decades ago, it simple meant symbol, slogan, design or mere name, but today it is a lot more complicated and plays a vital role in the world of marketing. Branding isn’t just about conquering your target market to choose you over your competitors but also get your prospects to see that you’re their sole solution provider.
How To Respond To Positive & Negative Reviews
Usually, responding to reviews is really important for any business owners and it is a great way to learn from as well as build goodwill with your most vocal customers. Contacting reviewers with care will lead many benefits. In general, getting online reviews becomes the essential ways to market any business to consumers. Currently, most people shop online by reading reviews from your existing customers. Overall, it is really crucial to have positive reviews about your business or service that allows you to get many customers. Continue reading “How To Respond To Positive & Negative Reviews”
Tips on how to skyrocket your Amazon sales
Amazon has become one of the largest retail giants on the planet with over $107 billion in total sales last year and over $12M in average sales per hour. With huge sales numbers like this and amazing sales incentives such as Amazon Prime it is no wonder that Amazon is dominating the online market. Many retailers, both brick and mortar as well as online, are worried about reduced sales and profit margins. Many have already succumbed to this market pressure. Continue reading “Tips on how to skyrocket your Amazon sales”
10 Ways Business Owners Can Amaze Their Competitors!
Have you ever doing business where there is no competition? Think for a minute, if there is no competition how you would sustain an idea and grow it? My point is the race of competition is constructive, it’s a good thing, but it can itch us the wrong way at times. There is competition between entities doing the same businesses but what will you do if you are losing a considerable chunk of business to smaller companies that do a fraction of what you are doing. Continue reading “10 Ways Business Owners Can Amaze Their Competitors!”
Four DIY Marketing Strategies You Can Implement Starting From Today
With so much information now readily available online for entrepreneurs, it’s never been easier to set up and execute a killer marketing strategy all by yourself. Whilst it can still certainly pay off to hire a marketing agency or freelance marketing professional to spread the word about your brand and increase your exposure, don’t ignore the various things that you can do by yourself to expand your audience and build your customer base. Here are just some of the best things that you can do on your own to market your small business, starting from right now! Continue reading “Four DIY Marketing Strategies You Can Implement Starting From Today”
Things You Need To Know About Multi-Level Marketing
Multi-level marketing, also known as network marketing, is a unique business structure which encourages its members to learn and adapt the skills they will need to someday run their own businesses, while at the same time giving them the space to practise these skills and earn money at a job.
The Many Obstacles to Getting a Product on a Shelf
Fulfillment is the name of the game when it comes to manufacturing. You might think your business is far removed from the customer, but the reality is that customers order and expect products to arrive quickly. That turnaround is a key element in staying competitive. Continue reading “The Many Obstacles to Getting a Product on a Shelf”
How to Get Started with Improving the Customer Journey
Whether you’re an offline business with retail stores, or an online entity with digital assets, user experience is an important element that cannot be neglected. User experience used to be associated with apps and online commerce, but it is now an important part of every business. Your customers’ experience is a strong determinant of your business’s success. Continue reading “How to Get Started with Improving the Customer Journey”
Turning Simple Approaches into Powerful Marketing Tools
You can’t expect to succeed in a market as competitive as today without exploring every possible opportunity that can lead to a better competitive advantage. Small businesses are competing with larger enterprises – and their enormous resources – for the same portion of the market; therefore, getting creative and maximizing marketing efforts will make a huge difference. Continue reading “Turning Simple Approaches into Powerful Marketing Tools”
Seven Power Tips to Boost Customer Loyalty
Any businessman worth his salary knows that it takes much more effort and resources to acquire a new customer than to sell again to an existing one. While most businesses put large chunks of their resources into marketing and sales, modern business studies reveal that customer retention should be a higher priority. Continue reading “Seven Power Tips to Boost Customer Loyalty”
Business And Marketing Toward Niche Groups
There are broad and generalized tips in terms of marketing that appeal to broad and generalized groups of intended audiences. But when you have products that you want to advertise toward niche audiences, is there anything you should change about your presentation? Continue reading “Business And Marketing Toward Niche Groups”
Three Things To Emphasise When Marketing
When it comes to marketing your business, it’s likely you’ve spent a lot of time coming up with all the things you want people to know about your business. You’ve taken time to determine who would benefit most from your business, and how you can reach out to them. What most matters, is what you are reaching out to them with. Continue reading “Three Things To Emphasise When Marketing”
Is your organization ready for agile marketing?
Top Six Business Communication Tips for Successful Press Releases
Digital media marketing is an incredible way for any business to reach its potential clients and showcase new products or services to preexisting customers. It is also a great way to pass information about any disputes or scandals facing a company.
Press releases are not limited to TV and video recordings on YouTube but they can also be sent as text to the audience. FinemanPR.com continually offers advice on crisis management with communication being the most important aspect of crisis management and digital marketing. This means that whichever medium of communication you use, the message has to get out and be articulately detailed. Continue reading “Top Six Business Communication Tips for Successful Press Releases”
Benefits of Social Media Marketing
In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses of the same are demonstrated in the diagram below.
The survey was administered through not only our twitter followers but also to numerous followers and subscribers of our mailing list and finally 534 responses were collected on our questionnaire, all of who are marketing experts on social media websites and have their own online marketing venture.
The responses clearly portray the perceived benefits of social media marketing campaigns by the marketers.
From our personal analysis, it appears that today, social media marketing can become even more fruitful to reach out markets for small businesses targeting social consumers and probably investments on marketing through social networks like Facebook are more likely to generate better results. Also targeted advertisements in search engine (since that is where most consumers first turn to for information query) are also more likely to impact sales conversion figures.
However, bigger firms are more likely to benefit from greater brand awareness, greater brand recall and greater brand association from investments in social media marketing. So purely from a Branding Exercise, social media marketing makes sense to larger consumer focused service providers or product marketers.
By the way, did you read our article on how to attain success in Social Media Viral Marketing?
How to Deliver Happiness toYour Customers This Christmas
The festive season is a notoriously busy period for the retail sector. As birds start calling, maids begin milking and lords commence their leaping, the whole world it seems is (im)patiently waiting on the jolly fat man in an ill-fitting red suit to put in an appearance and deliver the gifts they pretend to like. Continue reading “How to Deliver Happiness toYour Customers This Christmas”
How to Market Your Business Cheaply
If you have just started a business, you will no doubt be eager to expand your client base and spread the word about what you do and how you do it. However, it can be hard to do this without having any funds to spend on a marketing campaign. Conversely, it can almost be financially riskier for a business not to market themselves. The good news is that there are literally hundreds of cost-effective ideas you can use to increase your revenue. Continue reading “How to Market Your Business Cheaply”
Customer Surveys As Business Growth Tools
In order to improve the quality of the services that are offered, you need to listen to your customers. The truth is that feedback can help out so much more than you may be tempted to believe at first glance. The problem is that many business managers out there do not actually use customer surveys in a proper way. Continue reading “Customer Surveys As Business Growth Tools”
The price of an airline ticket
Ever wondered what makes up the price of an airline ticket? It is not exactly rocket science though it becomes pretty difficult to understand the nuances of fluctuations. Airlines are one of the hottest services industry. So what causes these changes? We are about to explain. Continue reading “The price of an airline ticket”