Marketing Theory – Business Fundas

The Role of Digital Marketing in Business Development

With internet being the fundamental information source today, people are increasingly relying on the World Wide Web. This dependency has forced companies to shift their focus on digital marketing in order to reach out to their key audience. Online marketing allows businesses to connect with an audience that is beyond their respective geographical boundaries, thereby creating infinite prospects to thrive in a global market scenario. The impact of digital marketing is so significant that marketers are forced to buckle down and adopt an effective digital marketing strategy to survive in the cut-throat market.

How a CRM Helps Business Development and Business Relationship

Today it’s critical for every business to have a Customer Relationship Management (CRM) system in place to manage social selling and your sales pipeline. With over 300 CRMs available, choosing the right one is a bit of a nightmare. Nevertheless, this is something you should do since your business really has a lot to gain from you spending time here.

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Zero Depreciation Insurance: Is It a Good Deal?

People look at car insurance from a compliance point of view. But it offers many more benefits than only keeping you on the right side of the law. One of the many benefits of buying car insurance is that you can save in the long term with the help of a little investment. For example, buying Zero Depreciation Add-on. Read on to find out more about this cover:

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What Makes Great Packaging Design?

With thousands upon thousands of goods for consumers to now pick and choose from in their local supermarkets, it can be hard to make sure that you stand out from the crowd. The food industry relies heavily not only on just consumers, but also distributors, manufacturers and, of course, graphics designers. Graphic designers are the key here to creating a product that will grab shoppers’ attention as they are walking through the aisles! Continue reading “What Makes Great Packaging Design?”

6 Strategies To Dramatically Improve Your Marketing

There are numerous types of marketing, whether analog or digital, that you can’t afford to ignore because you might be cutting out a bit of your business. Unless you get your marketing right, all the other excellent aspects of your business—your hand-picked team, your high-value products, and your superb customer service—won’t get a chance to shine. Continue reading “6 Strategies To Dramatically Improve Your Marketing”

Why Does Better Branding Means Better Marketing?

You have multiple definitions of branding. Decades ago, it simple meant symbol, slogan, design or mere name, but today it is a lot more complicated and plays a vital role in the world of marketing. Branding isn’t just about conquering your target market to choose you over your competitors but also get your prospects to see that you’re their sole solution provider.

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10 Ways Business Owners Can Amaze Their Competitors!

Have you ever doing business where there is no competition? Think for a minute, if there is no competition how you would sustain an idea and grow it? My point is the race of competition is constructive, it’s a good thing, but it can itch us the wrong way at times. There is competition between entities doing the same businesses but what will you do if you are losing a considerable chunk of business to smaller companies that do a fraction of what you are doing. Continue reading “10 Ways Business Owners Can Amaze Their Competitors!”

Four DIY Marketing Strategies You Can Implement Starting From Today

With so much information now readily available online for entrepreneurs, it’s never been easier to set up and execute a killer marketing strategy all by yourself. Whilst it can still certainly pay off to hire a marketing agency or freelance marketing professional to spread the word about your brand and increase your exposure, don’t ignore the various things that you can do by yourself to expand your audience and build your customer base. Here are just some of the best things that you can do on your own to market your small business, starting from right now! Continue reading “Four DIY Marketing Strategies You Can Implement Starting From Today”

Things You Need To Know About Multi-Level Marketing

Multi-level marketing, also known as network marketing, is a unique business structure which encourages its members to learn and adapt the skills they will need to someday run their own businesses, while at the same time giving them the space to practise these skills and earn money at a job.

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The Many Obstacles to Getting a Product on a Shelf

Fulfillment is the name of the game when it comes to manufacturing. You might think your business is far removed from the customer, but the reality is that customers order and expect products to arrive quickly. That turnaround is a key element in staying competitive. Continue reading “The Many Obstacles to Getting a Product on a Shelf”