Marketing Theory – Business Fundas

Marketing outreach: Why you need it

Technology has been a significant driving force in marketing, but with it, some aspects of the human interacting have been lost. That is why organizations should not be only content with online and traditional marketing methods. Outreach marketing as an art that you ought to pick back up as it focuses on consumer psychology. It goes beyond marketing to them and focuses on creating a human connection between the brand and consumer. It is essentially putting a face or faces to the company so that they are one, on the ground, and two, relatable.

Continue reading “Marketing outreach: Why you need it”

Supercharge Your Email Marketing with These Tips

Email marketing is only getting better and more effective, especially with the enhanced analytics tools, email automation, and better delivery solutions available today. You are no longer limited to sending static emails to all recipients or grouping recipients based on known elements. More variables can now be used to take your email marketing campaign to the next level.

Continue reading “Supercharge Your Email Marketing with These Tips”

Actionable Instagram Marketing Tips and Strategies

Recent studies indicate that there are more than 800 million active monthly Instagram users around the world and that at least 60 million photos go up on Instagram every day! And, on any given day, there are at least 1.6 billion likes recorded on the site.

Continue reading “Actionable Instagram Marketing Tips and Strategies”

The Role of Digital Marketing in Business Development

With internet being the fundamental information source today, people are increasingly relying on the World Wide Web. This dependency has forced companies to shift their focus on digital marketing in order to reach out to their key audience. Online marketing allows businesses to connect with an audience that is beyond their respective geographical boundaries, thereby creating infinite prospects to thrive in a global market scenario. The impact of digital marketing is so significant that marketers are forced to buckle down and adopt an effective digital marketing strategy to survive in the cut-throat market.

How a CRM Helps Business Development and Business Relationship

Today it’s critical for every business to have a Customer Relationship Management (CRM) system in place to manage social selling and your sales pipeline. With over 300 CRMs available, choosing the right one is a bit of a nightmare. Nevertheless, this is something you should do since your business really has a lot to gain from you spending time here.

Continue reading “How a CRM Helps Business Development and Business Relationship”

Zero Depreciation Insurance: Is It a Good Deal?

People look at car insurance from a compliance point of view. But it offers many more benefits than only keeping you on the right side of the law. One of the many benefits of buying car insurance is that you can save in the long term with the help of a little investment. For example, buying Zero Depreciation Add-on. Read on to find out more about this cover:

Continue reading “Zero Depreciation Insurance: Is It a Good Deal?”

What Makes Great Packaging Design?

With thousands upon thousands of goods for consumers to now pick and choose from in their local supermarkets, it can be hard to make sure that you stand out from the crowd. The food industry relies heavily not only on just consumers, but also distributors, manufacturers and, of course, graphics designers. Graphic designers are the key here to creating a product that will grab shoppers’ attention as they are walking through the aisles! Continue reading “What Makes Great Packaging Design?”

6 Strategies To Dramatically Improve Your Marketing

There are numerous types of marketing, whether analog or digital, that you can’t afford to ignore because you might be cutting out a bit of your business. Unless you get your marketing right, all the other excellent aspects of your business—your hand-picked team, your high-value products, and your superb customer service—won’t get a chance to shine. Continue reading “6 Strategies To Dramatically Improve Your Marketing”

Why Does Better Branding Means Better Marketing?

You have multiple definitions of branding. Decades ago, it simple meant symbol, slogan, design or mere name, but today it is a lot more complicated and plays a vital role in the world of marketing. Branding isn’t just about conquering your target market to choose you over your competitors but also get your prospects to see that you’re their sole solution provider.

Continue reading “Why Does Better Branding Means Better Marketing?”