Marketing Options for the Modern Business

One thing that you can say about marketing techniques is that they never wholly stay the same for very long. There are always new ways to get people’s attention, and there are still new forms of presentation that allow for creative success. So if you’re a marketer, you’re always aiming for a degree of modernity.

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Apple vs Microsoft-Who will win the battle for the crown?

Stevey plays against Billy boy again. Bill Gates of Microsoft fame and Steve Jobs of Apple fame face off for the second time, enlisting Halo’s Master Chief and Justin Long as back up. Seriously, between Apple and Microsoft, Innovation in new products has always been a race for eternity. So who will win this long battle?

Watch out for this battle of Titans, which is bound to capture the fancies of all technocrats!

 

Rethinking the way MBA is taught

David Garvin, Harvard Business School professor, explains why today business education is at a crossroads. Is MBA only a platform for launching a student, or is there a need to provide something different for the students.Should business schools start preparing students on other finer aspects of life like skills and responsibilities? What is missing in our educational system. Continue reading “Rethinking the way MBA is taught”

How Companies Expand in Emerging Markets for Sustainable Growth

Growth has been always competitive in already developed markets. So for sustainable growth, emergent markets are being targeted by all MNCs. Krishna Palepu, Harvard Business School Dean, explains how multinationals and local companies can win in emerging markets. Check out this fascinating video. Continue reading “How Companies Expand in Emerging Markets for Sustainable Growth”

Joel Peterson of Stanford on Organizational Culture

While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality.  To simultaneously think about market structure, short term tactics, long term strategy, financing model, marketing etc takes the attention away. But what often one misses is how one interacts with others on the team. So an entrepreneur often sets a culture without knowing it. So what can a entrepreneur do to positively create this culture for the long term benefit of the company in these formative days, and what should he be careful not to do to negatively impact the culture? Check out what this Stanford Lecturer has to say on this aspect. Continue reading “Joel Peterson of Stanford on Organizational Culture”

Jim Ellis of Stanford Business School talks about B-plans

Jim Ellis talks about the elements of a successful business plan as well as common mistakes related to its development and use. He clarifies how one should look at a business plan, and what it can actually help to accomplish. Check out this inspirational video to know more on how you should plan your business. Continue reading “Jim Ellis of Stanford Business School talks about B-plans”

Walter Kiechel of Harvard on Business Strategy

Walter Kiechel, from Harvard Business School, talks about the impact that business consultants and academicians can have on your bottom line. A must watch video for all entrepreneurs, management practitioners and business enthusiasts. Continue reading “Walter Kiechel of Harvard on Business Strategy”

Time Management – Randy Pausch

Randy Pausch talks about time management, a crucial success factor. Listen to this inspiring lecture by the Carnegie Mellon professor, on how you can do so much more with your time. This is one hell of an inspirational video for early budding professionals across disciplines. Continue reading “Time Management – Randy Pausch”

Philip Kotler on using IT for Marketing

Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing. Today the dynamics are again slowly shifting from relationship marketing to database marketing. Check out what the marketing guru Philip Kotler of Kellogg School of Management says about how understanding this change in dynamics will be crucial for senior managers of MNCs. Continue reading “Philip Kotler on using IT for Marketing”

Randy Pausch’s last lecture on achieving dreams

Randy Pausch from Carnegie Mellon university, is one person the world will miss. Professor Randy Pausch (Oct. 23, 1960 – July 25, 2008) gave his last lecture at the university Sept. 18, 2007, before a packed McConomy Auditorium. In his moving presentation, “Really Achieving Your Childhood Dreams,” Pausch talked about his lessons learned and gave advice to students on how to achieve their own career and personal goals. Continue reading “Randy Pausch’s last lecture on achieving dreams”

What is Competitive Management Leadership style

Competitive management style is the least popular among the many leadership styles. The person who is a competitive style leader is more difficult for most people to work under. This particular style is extremely commanding and demanding. Learn why competitive style is often ineffective from the communications and public speaking expert Tracy Goodwin in this video. Continue reading “What is Competitive Management Leadership style”