Analytics is increasingly being considered an important. In the current scenario, use of social media platforms are inevitable. These platforms are extensively being used by the individuals for expressing their opinions, experiences and ideas. Apart from individuals, organizations are also heavily relying on these platforms for connecting with their stakeholders. These organizations use social media for expanding their outreach and predominantly use it for content promotion and dissemination surrounding their offerings. Continue reading “Case studies in Analytics – Spam Detection”
Category: Research
Research issues in business
Preface – Digital Transformation in the Modern Era
The current scenario of digital transformation has lead to massive changes in the way business is done. Transformation of urbanization is a major outcome as a result of these initiatives (Chauhan et al., 2016). The use of advanced data analytics for utilizing data for delivering quality services has given rise to innovative models for conducting business (Brynjolfsson and McAfee, 2014). Continue reading “Preface – Digital Transformation in the Modern Era”
Reasons Why You Should Use Twitter Ads for Your Business’ Advertisement
Why you should use Twitter Ads
Regular users may not find this option necessary. Entrepreneurs wishing to grow their business understand that one needs to spend money to make money. Though other platforms offer advertising options, Twitter has proven to be superior above other social media platforms due to their targeting feature. Other platforms do not provide this kind of accuracy. Continue reading “Reasons Why You Should Use Twitter Ads for Your Business’ Advertisement”
The Big Picture – India’s Digital Power
Today, we had a brief panel discussion on the Digital India in RS TV, which is the platform from Parliament. Certain points were discussed, and although I had little time to discuss all the points, thought of sharing my perspective on Digital India. My take on this is as an academic who works in the domain of digital transformation and public policy. Points are brief, and lot more can be covered if the opportunity is presented. Continue reading “The Big Picture – India’s Digital Power”
10 work productivity apps to help you power through your day
Are you as productive as you would like to be? Do you feel like there is not enough time in the day to do everything you want? Are you distracted too often during the day? We all want to squeeze as many tasks as possible during the entire course of the day. Many of us even compromise a few hours of rest to complete pending work. Continue reading “10 work productivity apps to help you power through your day”
Spotlight On: Artificial Intelligence – Trends in Academic Research
Artificial Intelligence – Trends in Academic Research sees focus on specific domains which are attracting a lot of attention.
- Social human-robot interaction driven by artificial cognizance
- Natural language processing
- Image mining and recognition
- Moral uncertainty in artificial intelligence
- Future of artificial intelligence
Continue reading “Spotlight On: Artificial Intelligence – Trends in Academic Research”
Top 10 Desirable Skills for Career Planning and Growth for Digital Marketing Specialists
In this fast-paced world with constant innovations, cutting-edge technologies, and adaptive platforms, digital marketing is one of the few careers with the luxury of enduring changes in the job market. Continue reading “Top 10 Desirable Skills for Career Planning and Growth for Digital Marketing Specialists”
Factors to check while investing in Mutual Funds
Mutual funds are something that every lazy investor would opt for. If you do not have enough time to monitor the happenings of Dallal Street, then you are better off with mutual funds. Mutual funds let you take advantage of the market gains without asking for your time. With mutual funds, even small-scale investors get to make most of their invested money since their investment is being professionally managed into diversified fund portfolios.
Continue reading “Factors to check while investing in Mutual Funds”
Top 10 SEO Plugins for WordPress Bloggers
Every blogger wants to gain higher rankings and visibility on search engines. One cannot ignore how vital SEO lid when it comes to improving your site’s visibility. If you are a WordPress blogger, then you are in luck because WordPress has a number of plugins that will help your ranking. Continue reading “Top 10 SEO Plugins for WordPress Bloggers”
15 Most Popular Free Tools for Content Marketing Campaigns
To reach a wide audience and to appeal to your established audience; keeping them hooked to your website or blog, you have to create extraordinary content. Extraordinary content is content that is useful to your audience and content that creates traffic and converts leads increasing your sales revenue. In the digital marketing world, content marketing is at the heart of all operations hence the phrase; Content is King! Continue reading “15 Most Popular Free Tools for Content Marketing Campaigns”
12 Best Facebook Marketing Tips for Small Businesses
With over 1.9 billion people using Facebook daily, it is undoubtedly the most popular social network around with immense scope for networking and business promotion. But if you are a social media marketer, more users means more competition for you. Will fretting help? Well, in this competitive scenario, having a mere Facebook presence is not enough, you need to optimize your presence to make most of your Facebook business page. Continue reading “12 Best Facebook Marketing Tips for Small Businesses”
Benefits of Local SEO Services – An Industry Specific Analysis
Every business with a physical location needs local SEO, especially if you primarily do business on a local level. This may seem like a tough sell at first – after all, can’t you just get away with a website that has your current address on it? Not so fast. Continue reading “Benefits of Local SEO Services – An Industry Specific Analysis”