A business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm or a corporation. The optimal business portfolio (a dream for all organizations) is the combination of multiple SBUs such that it helps to exploit the most attractive industries or markets, keeping in mind the competitive strength and weaknesses of the parent corporation or the firm. A SBU can either be an entire company or a division of a large firm, that formulates its own strategy and has separate objectives from the parent organization. Continue reading “The GE-McKinsey matrix and its Limitations for Business Portfolio analysis”
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the rank perception of 184 B-Schools in India. The study chooses factors such as brand of the school, faculty reputation, placements, industry recognition, student extra-curricular activities, infrastructure, locational advantage and student quality. Continue reading “Top B-Schools of India in 2010”
Gray markets are a perennial problem in some industries and even some of the biggest of companies are searching for a solution to this problem. While no fool-proof plan has been devised yet, below I have shared some ideas which may work in many cases, especially in the technology industry. Below I have mentioned some of the methods, followed by the expected results: Continue reading “How to Curb Gray Markets”
A major question each professional working in an organization often needs to ponder, what he needs in life. Is it the paycheck that counts or is it the job responsibilities? What should be the criteria while selecting and continuing a job? The answer, as is obvious varies from person to person. Continue reading “A Nice Job or Paychecks?”
During the last couple of years, as the world has gone through turbulence having almost faced the worst recession of all times, the consumers have become wary of investments. The plastic-card happy consumer is embarking on an era of thrift. Today, as the consumers are saving more, they also want more value for every penny spent. To add to these woes the depleting material resource base across the world and increasing global population (expected to touch 9 billion by 2050) has only meant that the cost of living will increase significantly in the future. It would thus take a walloping effort from organizations and policy makers across the world to repudiate the Malthusian theory. Continue reading “Innovativeness to Innoventiveness”
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that needs to be considered while entering a new market and suggests a list of actions that would mitigate the risks involved better, and hence successfully enter the market.
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. Few companies successfully operate in a niche market without ever expanding into new markets but most businesses achieve increased sales, brand awareness and business stability by entering a new market. Developing a win-win market entry strategy involves a thorough analysis of multiple factors, in a planned sequential manner. Continue reading “A winning framework for market entry strategies”