Executive Management Programme in IIT Delhi

DMS, IIT Delhi launches a 6 month Executive Management Programme on Strategic Innovations, Digital Marketing and Business Analytics for working executives from January 2017 to June 2017.

DMS, IIT Delhi launches a 6 month Executive Management Programme for working executives in 2017. The classes would be held in weekends from January 2017 to June 2017. Special focus of the programme is on Strategic Innovations, Digital Marketing and Business Analytics. Continue reading “Executive Management Programme in IIT Delhi”

Content marketing vs Native marketing: Understanding the Difference

Content marketing and native marketing are both popular ways for brands to increase their online presence and establish their image and personality amongst target markets. Whilst they’re both forms of marketing, they employ very different types of content and are used in different ways for different purposes. Continue reading “Content marketing vs Native marketing: Understanding the Difference”

Dedicated Server vs VPS vs Cloud – the differences.

Going to host your website? Let’s know the differences among dedicated server, VPS and cloud server to find out which option is best for your business.

Nowadays, people are communicating and getting services over the internet in a highly efficient manner. This was totally unimaginable till a few years back! The image below shows the number of internet users across the globe, and their number has been increasing exponentially per year since 1993: Continue reading “Dedicated Server vs VPS vs Cloud – the differences.”

Why Small Businesses Must Embrace Technology

Sometimes in business, the old adage is true: you have to spend money to make money. Nowhere is this more true than in the world of technology. Put simply, if your small business fails to invest properly in technology, then it will quickly fall behind its rivals. In this post, we look at core pieces of technology that every business needs, and why you should embrace that technology. Continue reading “Why Small Businesses Must Embrace Technology”

Emergent Social Media Analytics Platform – A Case Study of ThoughtBuzz

With social media gradually harnessing so much of attention from business organizations, as a medium to engage with its various stakeholders with a lower cost of engagement, the concerns surrounding information management and visualization becomes a key domain of interest. This is specifically what social media tools enables the digital marketer.Today, it has become immensely important for organizations to use social media for engaging through digital platforms like web 2.0 sites. Continue reading “Emergent Social Media Analytics Platform – A Case Study of ThoughtBuzz”

E-Commerce Features Are Necessary Additions To Your Modern Business Website

Continue reading “E-Commerce Features Are Necessary Additions To Your Modern Business Website”

The Importance of Motion Systems in the Different Scientific Fields

Motion systems are machine components that have been made possible by modern engineering. As part of industrial machine systems, they have become valuable in a variety of fields, including manufacturing and production, as well as material handling and packaging.

In addition to their usefulness in industrial applications, however, motion systems are also important in helping us make sense of our own biology and of the living and material world around us. This is because motion systems are being incorporated into vital instruments used in fields like medicine, life sciences, and physical sciences. Continue reading “The Importance of Motion Systems in the Different Scientific Fields”

6 Tips for Establishing Your Small Business Blog

When it comes to online marketing, content is king. Multimedia and social media marketing are also useful avenues, but blog posts and other forms of the written word have proven time and again to generate leads and build a better following for your business. It’s difficult to bring positive attention to small businesses nowadays, but a great blog can make all the difference. Here are some suggestions for getting yours established. Continue reading “6 Tips for Establishing Your Small Business Blog”

Increase Product Sales with interactive 3D – How customizable 3D objects can boost your clientele base

E-commerce sites account for a substantial portion of shopping. Consumers are opting to use mobile media as well as the standardized websites to obtain goods which in the past required visiting a retail store to obtain. According to an article by Forbes, “consumers are buying online more than ever and growth rates in the e-commerce sector remain very healthy”. Because of the growth, competitiveness in product presentation and in e-commerce product development has grown as well. It is therefore critical that the businessman or woman work alongside their web developer in implementing strategies which are effective and encourage user interaction on the site. One such way in which an e-commerce site can boost their product sales is with interactive 3D components. Continue reading “Increase Product Sales with interactive 3D – How customizable 3D objects can boost your clientele base”

Top 4 Mobile Apps for Personal Financial Management

Are you struggling to save money? You are not alone.  A recent survey conducted by Bankrate.com revealed that 60% of respondents would be forced to empty their savings in the event of a financial emergency such as a job loss, an unexpected medical bill or car repair.

One of the main reasons why most of us can’t save money is failure to budget. Budgeting, particularly via the pen-and-paper method – which is typically tiring, time consuming and cumbersome, can be a daunting task. And, of course, we all know that tracking finances in our heads never works out, whether it is due to forgetfulness, impulse, or a myriad of other things. Continue reading “Top 4 Mobile Apps for Personal Financial Management”

3 Things to Be Aware Of With Online Reviews

In the world of online business, if your online presence is lacking to your competitors in any way, your business could suffer immensely. One way that you can prove to your clients and customers that you’re worth their time and money is to have solid reviews from your previous patrons. However, this is often easier said than done for many businesses. And because you have to rely on your customers or clients to accurately represent your products or services, it can be a little scary, too. So to help you as a business owner have better luck with your online reviews, here are three things to be aware of regarding online reviews.

Continue reading “3 Things to Be Aware Of With Online Reviews”

Why is blogging good for your business?

If you run a business and your website is struggling for traction, then starting a blog could be one of the best decisions you make. Blogging is good for business, both in generating general traffic and for creating leads.

Here are five reasons why your business should be blogging. Continue reading “Why is blogging good for your business?”

Addressing big data challenges in smart cities

Big data is changing the way, technology is being leveraged to conduct business as usual activities is a more efficient manner. The emergence of Internet of Things, allows greater flexibility and governance, in urban development and its subsequent management. This has led to the emergence of the concept of smart cities, which is believed to revolutionalize urban settlements across developing, emerging and developed economies. Continue reading “Addressing big data challenges in smart cities”

Advantages of Mobile Banking

Did you know that the number of people using mobile phones in India is more than the number of people using bank accounts? Some studies say that it will still take banks more than two decades to reach the entire population of 1.2 billion. Considering the fact that India is the third largest smartphone market in the world, mobile phones would definitely reach the entire population much faster than bank accounts! That is why the Reserve Bank of India has been urging all the banks to offer mobile banking.

Mobile banking is also the logical next step after the success of online banking. There are a lot of advantages of this form of banking over the online version as well. Here’s a look at some of the major benefits. Continue reading “Advantages of Mobile Banking”

Tips and Tricks to Access Work From Anywhere

When you ask people what their dream is in regards to work, they usually talk about how they wish that they could work less, work from home more, and ideally work from anywhere that they like at whatever time that they want. Thought this dream is a reality for some, most of the world is stuck in 9 to 5 jobs that require that they work very specific hours and slave away making somebody else’s dream a reality.

If you want to make your aspirations of working from anywhere real, here are tips and trick for ways to make that happen: Continue reading “Tips and Tricks to Access Work From Anywhere”

Digital Safeguards and Compliance: Are You Doing Enough?

If your business exists in the digital or online realms anywhere at all, then you have to be aware of how to use digital safeguards, and how to make sure that you’re compliant with any requirements within your particular industry as well. The tech industry and the medical industry in particular have compliance laws on the federal level to ensure all sorts of different types of client privacy [1].

So, if you aren’t already familiar with how these safeguards work, either through software or hardware means, then give yourself a refresher about topics like HITECH, HIPAA, personal password best practices, website administrator responsibilities, and how important it is to work with different types of encryption. Continue reading “Digital Safeguards and Compliance: Are You Doing Enough?”

4 Ways Business Software Can Improve Your Bottom Line

Whether your business was spawned by the digital age or is merely benefitting from it, technology likely plays a huge role in the success of your company. Businesses that fail to utilize all that technology has to offer could be paying a huge price: straight out of their bottom line. Whether you work in the medical field or you simply sell homemade products online, software can have a lot to do with your success. Business intelligence software has recently made its appearance and is working wonders for companies everywhere.

Business intelligence software works by analyzing the raw data your company has collected through doing business. This can include a clarified understanding of your business’ strengths and weaknesses, allowing you to boost productivity and revenue. Included here are a few ways business intelligence software can improve your bottom line. Continue reading “4 Ways Business Software Can Improve Your Bottom Line”

How Can Main Street Retailers Fend Off Online Stores Opening Physical Stores?

You’ve heard and seen it time and again — main street retail apocalypse is here.  More people are shopping online than ever and thus, mainstream retailers are left counting their losses as foot traffic dwindles.

In 2016 alone in the UK, BHS and Austin Reed have been in the headlines for weeks following their slide into administration. There are fears that many more will follow as the online stores that have expedited the demise of these big names are now going a step further to open physical stores. Having shop and retail insurance may not be enough to counter the impending doom when it hits. The big question today is how can Main Street retailers counter the main stream retail apocalypse? Continue reading “How Can Main Street Retailers Fend Off Online Stores Opening Physical Stores?”

5 Ways Managed IT Services Can Benefit Your Business

It’s undeniable; all businesses need IT. You know that your business needs IT. Do you think of the money you spend on IT as an expense or an investment? When used to its full potential, your IT can help your end users become more efficient, giving your business the potential to produce more profit than it does today. If you’re not already convinced – or even if you are – we’ve put together 5 ways that managed IT services can benefit your business. Continue reading “5 Ways Managed IT Services Can Benefit Your Business”

Why we Love Recharge Apps So Much

Our smartphones get smarter by the day as they manage our lives efficiently and effortlessly. Recharge apps are a big component of this activity.

If somebody told you five years ago that your mobile phone would become the facilitator for everything you could possibly wish to do, you would have thought the statement an exaggeration. But look at your mobile phone usage today – there is scarcely any activity you do that does not involve using your phone. Continue reading “Why we Love Recharge Apps So Much”

Four of 2016’s Most Popular Web Design Trends

Every year brings new trends and evolutions in the art of website design, and 2016 has been no different. Some of these evolutions are holdovers from trends that have defined the web design field for the past year or two. Others are newer, really gaining a foothold for the first time this year. All of them are important to know about if you want your business’s web presence to be as cutting edge as possible. Here are four particularly popular web design trends to familiarize yourself with this year.

 

  1. Responsive Web Design

Neither the concept of responsive web design nor the popularity of it is explicitly new in 2016. However, there can be little doubt that having a responsive website is more important than ever before, and only becoming more so as we continue to surge into the future. Responsive websites are essentially just sites that have been built to minimize tinkering (resizing, scrolling, panning, etc.) on all manner of different devices. In short, a responsive website can tell the difference between a laptop and a smartphone and adjust accordingly to simplify navigation and usability.

Mobile has steadily been becoming a more important market for web managers for years now—probably about since the arrival of the iPhone in 2007. However, in mid-2015, Google reported that mobile searches had overtaken desktop queries for the first time. With arguably more people doing their web browsing on mobile phones or tablets, responsive web design in 2016 is a do-or-die component—not an optional one. Continue reading “Four of 2016’s Most Popular Web Design Trends”

4 Ways To Begin Improving Communication Within Your Office Today

When you think about communication as a business, speaking with customers or clients is often the first thing to come to mind. While this type of business communication is very important, without effective internal business communication, you may not have a business successful enough to even necessitate speaking to clients or customers. For this and many other reasons, taking the time to think about and strategize how to improve communication between coworkers, managers, departments and executives will can greatly improve the overall functionality of your business. Continue reading “4 Ways To Begin Improving Communication Within Your Office Today”

2 Questions to Ask Your Employees When Faced with Slow Internet

Wireless broadband has become a mainstay in many homes, giving many people easy access to information on how to get things done for their everyday tasks. What more for a company that has hundreds if not possibly thousands of workers relying on online processes every single day? In times of trouble, you can call on your internal tech support personnel, but you may want to coordinate directly with them to learn exactly why your connection could be slowing down. This can help you stay calm instead of frustrated if the connection dies again later on. Ask yourself, your staff, or preferably your tech personnel the following: Continue reading “2 Questions to Ask Your Employees When Faced with Slow Internet”

How do Online Accountants Work

Businesses come in all shapes and sizes, from small one man bands to huge multinational and multidepartment corporations. The one thing that they all have in common is the legal requirement to pay tax and to submit tax returns. For smaller businesses, this will usually meant engaging the services of an independent accountant. But the old bricks and mortar model of accountancy firms is beginning to change with the growth of online accountants who are taking advantage of a suite of powerful cloud accounting packages.

In this article I want to look at how online accountants work and why they are proving so popular with small businesses. But first let’s look at the tool of the online accountant’s trade; cloud accounting software. Continue reading “How do Online Accountants Work”

Does It Really Matter What Name You Give Your Website?

If you are starting a new online based business, or even if you are just starting a website for a fun activity like a podcast or shopper’s advice site, you’ll want to consider what name you give to your domain. That means choosing a name and URL for your website that truly reflects the content you intend to feature, as well as the reasons behind including this content. Contrary to popular belief, sometimes you really can judge a book by its cover, and this very much includes the name that you will give to your website.  Continue reading “Does It Really Matter What Name You Give Your Website?”

The Best Cloud Storage Service For Ecommerce

In this article, we will be going over some of the best cloud storage service sites that you should check out for ecommerce.

Cloud storage websites and services offer ecommerce sites the ability to completely back up a business and effectively manage a team. Even more than that, they allow for ease of scaling and low cost solutions which can help grow a business. In this article, we will be going over some of the best cloud storage service sites that you should check out for small businesses. These websites can do everything from offering tools for storage, productivity, collaboration, and even security. Continue reading “The Best Cloud Storage Service For Ecommerce”

6 Reasons Your Small Business Needs to Adapt a Barcode System

Do you run an e-commerce site or storefront that sells products? Are you currently looking for more efficient ways to manage inventory, automate processes, and satisfy your customers? Barcoding can be an efficient way to tie all of these goals together. Barcoding systems can be fairly simple to implement and provide up to date information necessary to track merchandise and reconcile inventory. Below are a few more reasons to consider utilizing a barcoding system within your business: Continue reading “6 Reasons Your Small Business Needs to Adapt a Barcode System”

Benefits of Human Resource Software in the Workplace

When it comes to effective human resource management within an organization, there are many responsibilities. From managing employee needs, payroll, trainings, and so on, it can become a lot for a human resource staff to manage. Maintaining physical files and multiple databases makes it easier for mistakes to happen or important information to be overlooked. For these reasons and more, many businesses have been relying on the use of technology to streamline HR processes. Continue reading “Benefits of Human Resource Software in the Workplace”

Top 5 Reasons Businesses Should Monitor Privileged Computer User Activity

Your business spends a lot of money to provide the tools your employees need to succeed at their jobs, and certain users must have privileged access, such as IT administrators. This includes computer assets and training to use it. It is natural you want to protect those resources, and sometimes those resources are misused. It can be an innocent “extra” break, or a malicious plan to defraud your money. Managers cannot spend all of your time watching out for this sort of activity. So that’s where software resources to watch out for this come into play. Sites such as https://www.teramind.co/ will automate the process, allowing you to focus on maximizing your profits. Here are five important reasons business owners should use software to monitor their privileged userbase’s computer activity to guard against improper or illegal usage. Continue reading “Top 5 Reasons Businesses Should Monitor Privileged Computer User Activity”

Why an IT Team is the Secret Weapon Your Website Needs

Websites are super easy and super hard. A person with no experience with coding can have a surprisingly decent website up in minutes. There are a whole host of things that are no longer true about creating a website. Among them:

  • Making a website no longer requires advanced, specialized knowledge
  • It no longer takes a large investment of time
  • Websites are no longer expensive to get started
  • You don’t need help from an expert to build one
  • An ecommerce site is no longer any harder to set up than a personal blog

Continue reading “Why an IT Team is the Secret Weapon Your Website Needs”