You’ve come up with an idea for a business you want to launch. It could be something small that you’ll do on your own, out of your living room, or it could be something big that you’ll need employees and a rental space for. No matter the size or the idea, you’re going to want to get it on social media. Continue reading “How Social Media Plays Into The Launching Of Your Business”
There was once a time when the only way to shop for things that you wanted or needed was to head into town or the city and look for the specific store you required. There were stores that specialized in just about anything that you might happen to need: hardware, auto parts, sewing materials, fly fishing supplies, pet food, maternity clothing. While all of these types of businesses still exist, there has been considerable consolidation in recent decades, and now with the Internet, the need to travel to these various stores is negated even further. Someone can log online and get their batteries, business apparel, and bottles of shampoo all in one go. Continue reading “3 Things to Consider before Putting Your Business Online”
Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do you make sure that the average digital shopper knows who you are?
One approach to driving eCommerce sales is to use what’s called the “Everywhere” strategy. Continue reading “How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy”
One of the most important aspects of making a new business successful is building momentum after the launch. How can you keep people interested and ensure that your company gains popularity rather than fizzles away after a few weeks? The answer to that question will largely depend on the niche you’re operating in, but there are some steps that can be taken to benefit any business universally. Most methods of building momentum involve innovative advertising, third-party funding, and conducting outreach before the launch, as the preliminary and early stages are typically paramount when it comes to picking up steam. Continue reading “5 Tips for Building Momentum as a Startup”
The task of setting up a high quality website has a number of contributing factors, from the design to usability, there are a wide range of things to consider for an effective website and having the right website hosting package is one of them. Continue reading “Top 5 Hosting Companies of 2017”
In an attempt to make payments hassle free and more secure, the Government of India has started initiating the movement towards digital payments using UPI. Conceived by Dr Raghuram Rajan, the RBI developed the UPI as an innovation to drive the country towards a cashless economy. Unified Payments Interface (UPI) is a technology-driven innovation introduced to enable and link multiple bank accounts with a single mobile number using a mobile application. Continue reading “#MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI”
A business will certainly thrive if it has a luxury hotel with a list of excellent facilities and a beautiful location. This is all wonderful news but travellers actually need to know this gem of a property exists. Firms must also ensure the hotel is filled throughout the year for maximum profits. The only way to do this effectively is through a digital marketing plan that promotes the company through its unique selling points. If a hotel has a wellness centre and gym then this should be advertised, or if it offers superb business facilities then potential guests must know about this. There are many things to consider when making an effective business plan. Continue reading “How Luxury Hotels Can Compete with Rivals Through a Great Digital Marketing Strategy”
Even if your business has an awesome set of products or services that your customers love, if your website is an eyesore or a nightmare to use, your online success is going to suffer. However, from the inside looking out, you may not be able to see areas of your website and its design that just don’t work well for your audience. So to help you overcome this potential blind spot, here are three tips for designing a website that your visitors will love. Continue reading “3 Tips For Designing A Website Your Visitors Will Love”
Having a blog for your business is an important thing, it’s a needed part of business marketing. It is the place where you can really help your customers understand you, and you can show them your expertise as a business.
If you don’t already have a blog you need to get one setup for your business. It’s a quick thing to do, and even if you don’t feel like you personally have time to keep up on it yourself there are plenty of individuals and businesses out there that can take care of blogging for you. Continue reading “How To Make The Most Out Of Blog Marketing”
Internet has transformed the way we look at the world. Even though this transformation can be seen in several aspects of life, it’s main impact was on how we deal with products and services. Today we can do anything over the internet. We can buy materials, we can book tickets and travel around the world or even go and watch films or other shows. Continue reading “Best Deals on eBay!”
How important is your online business profile? Let’s just say an online business without a great business profile is like a brick and mortar store with stunning window displays and no front door. You know it’s there, but there’s no easy way in so off you go to the store next door. Online businesses have to have a great business profile on LinkedIn, Facebook, Twitter and other popular networks in order to stand out and bring customers in. So, how do you craft that killer online business profile? Follow these 5 tips. Continue reading “Craft a Great Online Business Profile with These 5 Tips”
Hunting for methods of saving money on your car rides, but don’t know where to look? Well then use Uber! Uber Coupons introduced recently, can help you save money and also get extra cash back at times, when you least expect it. Continue reading “Pocket Friendly Traveling through Uber”
Smartphones are clearly very popular in today’s modern digital age where travellers want to quickly find their holiday destinations. Mobile phone usage has naturally taken over from tourists using desktop computers and companies have to adapt to this to succeed. The usability of a website is paramount in enticing travellers to book a room at a hotel. If the site is accessible and can be easily navigated, then visitors are more likely to want to stay on there. They do not want to be re-directed to other places on the site or have to endure pop-ups, but rather want a smooth experience where they can feel that the process is quick. Continue reading “Tips On How a Mobile Friendly Website Design Could Help Hotel Businesses with Sales”
Digital trends are increasingly becoming important to understand and thrive in the era of digital marketing and social media which will drive e-commerce and mobile commerce through web 3.0 technologies.
2016 has been an eventful year for social media and online marketing. With the pace of technological developments becoming faster paced, these trends aren’t likely to die down soon. And the marketers who have adopted them are already gaining an edge over competitors. Continue reading “Top 17 Social Media & Digital Marketing Trends in 2016”
DMS, IIT Delhi launches a 6 month Executive Management Programme on Strategic Innovations, Digital Marketing and Business Analytics for working executives from January 2017 to June 2017.
DMS, IIT Delhi launches a 6 month Executive Management Programme for working executives in 2017. The classes would be held in weekends from January 2017 to June 2017. Special focus of the programme is on Strategic Innovations, Digital Marketing and Business Analytics. Continue reading “Executive Management Programme in IIT Delhi”
Content marketing and native marketing are both popular ways for brands to increase their online presence and establish their image and personality amongst target markets. Whilst they’re both forms of marketing, they employ very different types of content and are used in different ways for different purposes. Continue reading “Content marketing vs Native marketing: Understanding the Difference”
Sometimes in business, the old adage is true: you have to spend money to make money. Nowhere is this more true than in the world of technology. Put simply, if your small business fails to invest properly in technology, then it will quickly fall behind its rivals. In this post, we look at core pieces of technology that every business needs, and why you should embrace that technology. Continue reading “Why Small Businesses Must Embrace Technology”
When it comes to online marketing, content is king. Multimedia and social media marketing are also useful avenues, but blog posts and other forms of the written word have proven time and again to generate leads and build a better following for your business. It’s difficult to bring positive attention to small businesses nowadays, but a great blog can make all the difference. Here are some suggestions for getting yours established. Continue reading “6 Tips for Establishing Your Small Business Blog”
E-commerce sites account for a substantial portion of shopping. Consumers are opting to use mobile media as well as the standardized websites to obtain goods which in the past required visiting a retail store to obtain. According to an article by Forbes, “consumers are buying online more than ever and growth rates in the e-commerce sector remain very healthy”. Because of the growth, competitiveness in product presentation and in e-commerce product development has grown as well. It is therefore critical that the businessman or woman work alongside their web developer in implementing strategies which are effective and encourage user interaction on the site. One such way in which an e-commerce site can boost their product sales is with interactive 3D components. Continue reading “Increase Product Sales with interactive 3D – How customizable 3D objects can boost your clientele base”
In the world of online business, if your online presence is lacking to your competitors in any way, your business could suffer immensely. One way that you can prove to your clients and customers that you’re worth their time and money is to have solid reviews from your previous patrons. However, this is often easier said than done for many businesses. And because you have to rely on your customers or clients to accurately represent your products or services, it can be a little scary, too. So to help you as a business owner have better luck with your online reviews, here are three things to be aware of regarding online reviews.
If you run a business and your website is struggling for traction, then starting a blog could be one of the best decisions you make. Blogging is good for business, both in generating general traffic and for creating leads.
Here are five reasons why your business should be blogging. Continue reading “Why is blogging good for your business?”
Big data is changing the way, technology is being leveraged to conduct business as usual activities is a more efficient manner. The emergence of Internet of Things, allows greater flexibility and governance, in urban development and its subsequent management. This has led to the emergence of the concept of smart cities, which is believed to revolutionalize urban settlements across developing, emerging and developed economies. Continue reading “Addressing big data challenges in smart cities”
Did you know that the number of people using mobile phones in India is more than the number of people using bank accounts? Some studies say that it will still take banks more than two decades to reach the entire population of 1.2 billion. Considering the fact that India is the third largest smartphone market in the world, mobile phones would definitely reach the entire population much faster than bank accounts! That is why the Reserve Bank of India has been urging all the banks to offer mobile banking.
Mobile banking is also the logical next step after the success of online banking. There are a lot of advantages of this form of banking over the online version as well. Here’s a look at some of the major benefits. Continue reading “Advantages of Mobile Banking”
When you ask people what their dream is in regards to work, they usually talk about how they wish that they could work less, work from home more, and ideally work from anywhere that they like at whatever time that they want. Thought this dream is a reality for some, most of the world is stuck in 9 to 5 jobs that require that they work very specific hours and slave away making somebody else’s dream a reality.
If you want to make your aspirations of working from anywhere real, here are tips and trick for ways to make that happen: Continue reading “Tips and Tricks to Access Work From Anywhere”
Whether your business was spawned by the digital age or is merely benefitting from it, technology likely plays a huge role in the success of your company. Businesses that fail to utilize all that technology has to offer could be paying a huge price: straight out of their bottom line. Whether you work in the medical field or you simply sell homemade products online, software can have a lot to do with your success. Business intelligence software has recently made its appearance and is working wonders for companies everywhere.
Business intelligence software works by analyzing the raw data your company has collected through doing business. This can include a clarified understanding of your business’ strengths and weaknesses, allowing you to boost productivity and revenue. Included here are a few ways business intelligence software can improve your bottom line. Continue reading “4 Ways Business Software Can Improve Your Bottom Line”
You’ve heard and seen it time and again — main street retail apocalypse is here. More people are shopping online than ever and thus, mainstream retailers are left counting their losses as foot traffic dwindles.
In 2016 alone in the UK, BHS and Austin Reed have been in the headlines for weeks following their slide into administration. There are fears that many more will follow as the online stores that have expedited the demise of these big names are now going a step further to open physical stores. Having shop and retail insurance may not be enough to counter the impending doom when it hits. The big question today is how can Main Street retailers counter the main stream retail apocalypse? Continue reading “How Can Main Street Retailers Fend Off Online Stores Opening Physical Stores?”
Every year brings new trends and evolutions in the art of website design, and 2016 has been no different. Some of these evolutions are holdovers from trends that have defined the web design field for the past year or two. Others are newer, really gaining a foothold for the first time this year. All of them are important to know about if you want your business’s web presence to be as cutting edge as possible. Here are four particularly popular web design trends to familiarize yourself with this year.
- Responsive Web Design
Neither the concept of responsive web design nor the popularity of it is explicitly new in 2016. However, there can be little doubt that having a responsive website is more important than ever before, and only becoming more so as we continue to surge into the future. Responsive websites are essentially just sites that have been built to minimize tinkering (resizing, scrolling, panning, etc.) on all manner of different devices. In short, a responsive website can tell the difference between a laptop and a smartphone and adjust accordingly to simplify navigation and usability.
Mobile has steadily been becoming a more important market for web managers for years now—probably about since the arrival of the iPhone in 2007. However, in mid-2015, Google reported that mobile searches had overtaken desktop queries for the first time. With arguably more people doing their web browsing on mobile phones or tablets, responsive web design in 2016 is a do-or-die component—not an optional one. Continue reading “Four of 2016’s Most Popular Web Design Trends”
When you think about communication as a business, speaking with customers or clients is often the first thing to come to mind. While this type of business communication is very important, without effective internal business communication, you may not have a business successful enough to even necessitate speaking to clients or customers. For this and many other reasons, taking the time to think about and strategize how to improve communication between coworkers, managers, departments and executives will can greatly improve the overall functionality of your business. Continue reading “4 Ways To Begin Improving Communication Within Your Office Today”
Businesses come in all shapes and sizes, from small one man bands to huge multinational and multidepartment corporations. The one thing that they all have in common is the legal requirement to pay tax and to submit tax returns. For smaller businesses, this will usually meant engaging the services of an independent accountant. But the old bricks and mortar model of accountancy firms is beginning to change with the growth of online accountants who are taking advantage of a suite of powerful cloud accounting packages.
In this article I want to look at how online accountants work and why they are proving so popular with small businesses. But first let’s look at the tool of the online accountant’s trade; cloud accounting software. Continue reading “How do Online Accountants Work”