Smartphones are clearly very popular in today’s modern digital age where travellers want to quickly find their holiday destinations. Mobile phone usage has naturally taken over from tourists using desktop computers and companies have to adapt to this to succeed. The usability of a website is paramount in enticing travellers to book a room at a hotel. If the site is accessible and can be easily navigated, then visitors are more likely to want to stay on there. They do not want to be re-directed to other places on the site or have to endure pop-ups, but rather want a smooth experience where they can feel that the process is quick. Continue reading “Tips On How a Mobile Friendly Website Design Could Help Hotel Businesses with Sales”
Digital trends are increasingly becoming important to understand and thrive in the era of digital marketing and social media which will drive e-commerce and mobile commerce through web 3.0 technologies.
2016 has been an eventful year for social media and online marketing. With the pace of technological developments becoming faster paced, these trends aren’t likely to die down soon. And the marketers who have adopted them are already gaining an edge over competitors. Continue reading “Top 17 Social Media & Digital Marketing Trends in 2016”
DMS, IIT Delhi launches a 6 month Executive Management Programme on Strategic Innovations, Digital Marketing and Business Analytics for working executives from January 2017 to June 2017.
DMS, IIT Delhi launches a 6 month Executive Management Programme for working executives in 2017. The classes would be held in weekends from January 2017 to June 2017. Special focus of the programme is on Strategic Innovations, Digital Marketing and Business Analytics. Continue reading “Executive Management Programme in IIT Delhi”
Content marketing and native marketing are both popular ways for brands to increase their online presence and establish their image and personality amongst target markets. Whilst they’re both forms of marketing, they employ very different types of content and are used in different ways for different purposes. Continue reading “Content marketing vs Native marketing: Understanding the Difference”
Sometimes in business, the old adage is true: you have to spend money to make money. Nowhere is this more true than in the world of technology. Put simply, if your small business fails to invest properly in technology, then it will quickly fall behind its rivals. In this post, we look at core pieces of technology that every business needs, and why you should embrace that technology. Continue reading “Why Small Businesses Must Embrace Technology”
When it comes to online marketing, content is king. Multimedia and social media marketing are also useful avenues, but blog posts and other forms of the written word have proven time and again to generate leads and build a better following for your business. It’s difficult to bring positive attention to small businesses nowadays, but a great blog can make all the difference. Here are some suggestions for getting yours established. Continue reading “6 Tips for Establishing Your Small Business Blog”
E-commerce sites account for a substantial portion of shopping. Consumers are opting to use mobile media as well as the standardized websites to obtain goods which in the past required visiting a retail store to obtain. According to an article by Forbes, “consumers are buying online more than ever and growth rates in the e-commerce sector remain very healthy”. Because of the growth, competitiveness in product presentation and in e-commerce product development has grown as well. It is therefore critical that the businessman or woman work alongside their web developer in implementing strategies which are effective and encourage user interaction on the site. One such way in which an e-commerce site can boost their product sales is with interactive 3D components. Continue reading “Increase Product Sales with interactive 3D – How customizable 3D objects can boost your clientele base”
In the world of online business, if your online presence is lacking to your competitors in any way, your business could suffer immensely. One way that you can prove to your clients and customers that you’re worth their time and money is to have solid reviews from your previous patrons. However, this is often easier said than done for many businesses. And because you have to rely on your customers or clients to accurately represent your products or services, it can be a little scary, too. So to help you as a business owner have better luck with your online reviews, here are three things to be aware of regarding online reviews.
If you run a business and your website is struggling for traction, then starting a blog could be one of the best decisions you make. Blogging is good for business, both in generating general traffic and for creating leads.
Here are five reasons why your business should be blogging. Continue reading “Why is blogging good for your business?”
Big data is changing the way, technology is being leveraged to conduct business as usual activities is a more efficient manner. The emergence of Internet of Things, allows greater flexibility and governance, in urban development and its subsequent management. This has led to the emergence of the concept of smart cities, which is believed to revolutionalize urban settlements across developing, emerging and developed economies. Continue reading “Addressing big data challenges in smart cities”
Did you know that the number of people using mobile phones in India is more than the number of people using bank accounts? Some studies say that it will still take banks more than two decades to reach the entire population of 1.2 billion. Considering the fact that India is the third largest smartphone market in the world, mobile phones would definitely reach the entire population much faster than bank accounts! That is why the Reserve Bank of India has been urging all the banks to offer mobile banking.
Mobile banking is also the logical next step after the success of online banking. There are a lot of advantages of this form of banking over the online version as well. Here’s a look at some of the major benefits. Continue reading “Advantages of Mobile Banking”
When you ask people what their dream is in regards to work, they usually talk about how they wish that they could work less, work from home more, and ideally work from anywhere that they like at whatever time that they want. Thought this dream is a reality for some, most of the world is stuck in 9 to 5 jobs that require that they work very specific hours and slave away making somebody else’s dream a reality.
If you want to make your aspirations of working from anywhere real, here are tips and trick for ways to make that happen: Continue reading “Tips and Tricks to Access Work From Anywhere”
Whether your business was spawned by the digital age or is merely benefitting from it, technology likely plays a huge role in the success of your company. Businesses that fail to utilize all that technology has to offer could be paying a huge price: straight out of their bottom line. Whether you work in the medical field or you simply sell homemade products online, software can have a lot to do with your success. Business intelligence software has recently made its appearance and is working wonders for companies everywhere.
Business intelligence software works by analyzing the raw data your company has collected through doing business. This can include a clarified understanding of your business’ strengths and weaknesses, allowing you to boost productivity and revenue. Included here are a few ways business intelligence software can improve your bottom line. Continue reading “4 Ways Business Software Can Improve Your Bottom Line”
You’ve heard and seen it time and again — main street retail apocalypse is here. More people are shopping online than ever and thus, mainstream retailers are left counting their losses as foot traffic dwindles.
In 2016 alone in the UK, BHS and Austin Reed have been in the headlines for weeks following their slide into administration. There are fears that many more will follow as the online stores that have expedited the demise of these big names are now going a step further to open physical stores. Having shop and retail insurance may not be enough to counter the impending doom when it hits. The big question today is how can Main Street retailers counter the main stream retail apocalypse? Continue reading “How Can Main Street Retailers Fend Off Online Stores Opening Physical Stores?”
Every year brings new trends and evolutions in the art of website design, and 2016 has been no different. Some of these evolutions are holdovers from trends that have defined the web design field for the past year or two. Others are newer, really gaining a foothold for the first time this year. All of them are important to know about if you want your business’s web presence to be as cutting edge as possible. Here are four particularly popular web design trends to familiarize yourself with this year.
- Responsive Web Design
Neither the concept of responsive web design nor the popularity of it is explicitly new in 2016. However, there can be little doubt that having a responsive website is more important than ever before, and only becoming more so as we continue to surge into the future. Responsive websites are essentially just sites that have been built to minimize tinkering (resizing, scrolling, panning, etc.) on all manner of different devices. In short, a responsive website can tell the difference between a laptop and a smartphone and adjust accordingly to simplify navigation and usability.
Mobile has steadily been becoming a more important market for web managers for years now—probably about since the arrival of the iPhone in 2007. However, in mid-2015, Google reported that mobile searches had overtaken desktop queries for the first time. With arguably more people doing their web browsing on mobile phones or tablets, responsive web design in 2016 is a do-or-die component—not an optional one. Continue reading “Four of 2016’s Most Popular Web Design Trends”
When you think about communication as a business, speaking with customers or clients is often the first thing to come to mind. While this type of business communication is very important, without effective internal business communication, you may not have a business successful enough to even necessitate speaking to clients or customers. For this and many other reasons, taking the time to think about and strategize how to improve communication between coworkers, managers, departments and executives will can greatly improve the overall functionality of your business. Continue reading “4 Ways To Begin Improving Communication Within Your Office Today”
Businesses come in all shapes and sizes, from small one man bands to huge multinational and multidepartment corporations. The one thing that they all have in common is the legal requirement to pay tax and to submit tax returns. For smaller businesses, this will usually meant engaging the services of an independent accountant. But the old bricks and mortar model of accountancy firms is beginning to change with the growth of online accountants who are taking advantage of a suite of powerful cloud accounting packages.
In this article I want to look at how online accountants work and why they are proving so popular with small businesses. But first let’s look at the tool of the online accountant’s trade; cloud accounting software. Continue reading “How do Online Accountants Work”
If you are starting a new online based business, or even if you are just starting a website for a fun activity like a podcast or shopper’s advice site, you’ll want to consider what name you give to your domain. That means choosing a name and URL for your website that truly reflects the content you intend to feature, as well as the reasons behind including this content. Contrary to popular belief, sometimes you really can judge a book by its cover, and this very much includes the name that you will give to your website. Continue reading “Does It Really Matter What Name You Give Your Website?”
Websites are super easy and super hard. A person with no experience with coding can have a surprisingly decent website up in minutes. There are a whole host of things that are no longer true about creating a website. Among them:
- Making a website no longer requires advanced, specialized knowledge
- It no longer takes a large investment of time
- Websites are no longer expensive to get started
- You don’t need help from an expert to build one
- An ecommerce site is no longer any harder to set up than a personal blog
In the ever evolving web design industry, you can’t always expect things to stay still. There will be a constant upgrade of new and stimulating concepts, tools and methodologies. Credit goes to the genuine, creative minds who keep rejuvenating industry with fresh yet challenging norms. They come up with the most innovative style every time. If you are among the people who are interested in web design – whether through marketing or online business- you should be sharp-sighted about every industry update so to match the competitive pace. Continue reading “Is 2016 – A Phase of Transition in Web Design Industry?”
You’ve come up with a great idea for an online store and have done hours of research about how to set things up. From naming your business to product pricing and choosing a hosting plan with an ecommerce website builder, there are so many details to consider in order to start your business off on the right foot. One thing you may not have thought about is the importance of search engine optimization, or SEO, in the success of your shop. Read on to learn more about search engine optimization and some SEO tips for your ecommerce site that you can use to bring more visitors to your online store. Continue reading “SEO Tips for Your Ecommerce Site”
An online business will have slow periods that have nothing to do with economic conditions. Typically a business owner will find his company in a rut, going through a routine each business day that obviously is not creating any future growth. If your business seems to be treading water, you can look at the following five things to help spark growth in your eCommerce enterprise. Continue reading “Five Ways to Jump Start Your eCommerce Business”
Depending on the kind of features you require, Arvixe may have the right web hosting packages for you. The PersonalClass package is their shared hosting plan which works best for individuals and small businesses that do not require their own services to host their site. Under the Personal Class package they have two shared web hosting options known as PersonalClass and PersonalClass Pro and these plans come in Linux, Microsoft and ASP versions. If the apps and databases that you use require linux then the PersonalClass plan is best for you but if your website requires access to Microsoft apps and Microsoft database then you will benefit from the PersonalClass ASP plans. Continue reading “Arvixe PersonalClass – Offering Review”
A company’s data is its most precious commodity. Hackers are finding inventive ways to breach the most secure networks. What is the best defense? Business owners need to educate themselves about digital phishing, learn from others’ miscalculations and implement solutions to avoid exposing important information. Continue reading “Prevent Phishing Scams from Striking Your Business”
The creation of the crypto-currency called Bitcoin took the financial and monetary world by storm. It was a unique concept that made people seriously consider the game changing effect that a paperless and decentralized monetary system will have on the world economy. Continue reading “Advantages of Paying with Bitcoin”
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We in IIT Delhi are planning to make our campus a smart campus. Within that initiative, we are looking for some student volunteers to develop a detailed map of our campus. This map would be used in information kiosks deployed inside key locations within our campus. Continue reading “Developing a Campus Map of IIT Delhi”
Search engine optimization techniques are fairly well known at this point, which means that competition for getting the process right is fiercer than ever, especially in industries that involve litigation topics. In other words, legal websites really have to get their SEO right to get their web traffic goals in order. Continue reading “5 Tips for Increasing Web Traffic for Popular Litigation Topics”
A case study was conducted on Business Fundas, how the website uses different tools and strategies to improve its reach and serve different audience segments. In the domain of digital content publishing, Business Fundas maintains a niche in terms of providing a high variety of content and strategies for entrepreneurs and start-ups.