Category Archives: e-Business

Simple Marketing Tips Any E-commerce Store Owner Can Implement

Marketing in the digital age is both easier and more complicated. It is easier because you have more ways to reach a very targeted audience, allowing your business to benefit from a stream of potential customers. On the other hand, the available digital marketing instruments offer more targeting and analytic tools, making it more difficult to formulate a suitable campaign for your business.

4 Tips for Starting Your First eCommerce Store

Forming your first eCommerce store is one of the most exciting entrepreneurial experiences. Not only are all the tools ready for you to go, but the overhead doesn’t have to be nearly as bad as you might imagine. And if this is something you’ve been considering doing, then there are a few essential steps to take first. Continue reading 4 Tips for Starting Your First eCommerce Store

3 Business Benefits that Amazon FBA Sellers Can Get From Hiring a Sourcing Company When Importing From China

China has emerged as the favourite import hub for most American sellers. Cheap labour, low-cost resources and higher profit margins make Chinese imports a lucrative option especially when selling on platforms such as Amazon. The recent Fulfillment by Amazon program and the advanced e-commerce tools have also tempted many sellers to try their luck with selling imported goods. The Amazon fulfilment facility has helped sellers improve the supply chain and logistics by sharing their burden and ensuring that the goods reach the customers on time.
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6 Tricky Steps To Create Profitable Affiliate Blog Post

One of the most common questions experts usually have to come across is ways to get started with the vast world of internet marketing. Picking a proven form of the business model and selecting a perfect niche is not everything you need to get, as there are more to it. You have to evaluate the profitability of the business niche you are selecting and monetize the field of affiliate marketing, as you don’t have the items yet. However, it might sound a bit simple, but it is rather complex than that. There are some easy yet promising methods designed to create profitable affiliate site. You can catch up with those amazing 6 points and then work on some of the examples, for better understanding. All these you can get online though.
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If You’re Not Doing These Things in 2018, You’re Not Doing Business

2018 is the year of distraction – honestly, we might have said that in 2017, and we may say it again next year, because each year seems to bring a little more information overload and add a little more to the to-do list. Continue reading If You’re Not Doing These Things in 2018, You’re Not Doing Business

Why Wholesale Businesses Need to Take the eCommerce Path

eCommerce is a booming industry, but with the way it is talked about, it would seem like it’s targeted toward retailers only. However, taking your wholesale business is not just a wise move, it’s basically an inevitable one if you want to succeed and keep up with your competitors. Here’s why. Continue reading Why Wholesale Businesses Need to Take the eCommerce Path

The Big Picture – India’s Digital Power

Today, we had a brief panel discussion on the Digital India in RS TV, which is the platform from Parliament. Certain points were discussed, and although I had little time to discuss all the points, thought of sharing my perspective on Digital India. My take on this is as an academic who works in the domain of digital transformation and public policy. Points are brief, and lot more can be covered if the opportunity is presented. Continue reading The Big Picture – India’s Digital Power

Phishing Attacks in the guise of Income Tax Department, GoI

Today, I received an email that I have got a refund from my tax paid in 2017. The email look really genuine and asked me to click a link which will help me to claim my refunds directly to my bank account.As I looked at the email, the email seemed to have come from noreply @ income tax india efiling . com (without spaces) via a website www 87 . world 4 you . com (without spaces). Since I teach cyber security, I thought this would be a good case to showcase in class as an example. Continue reading Phishing Attacks in the guise of Income Tax Department, GoI

Elements Of A Successful Business Website Design Setup

Designing your first business website may seem like an insurmountable task if you are a novice designer, but learning how to set up your site is not really that difficult.  The internet is filled with helpful, educational resources.  With the investment of a little quality time, almost anyone can learn how to effectively set up and design a functional business website.  Get started on the learning process now, and check out a brief summary, highlighting a few of the most important elements of a successful business website.  Continue reading Elements Of A Successful Business Website Design Setup

5 Must-Have Sections Of Your Business Website

When considering the layout of your business website design, there are a few main goals you should be aiming to fulfill.  A business website is purposed for the provision of information, access to products and services, and fluent communication between an organization and their customer base.   Continue reading 5 Must-Have Sections Of Your Business Website

How To Keep Your WordPress Website Safe

 

Online security threats are nothing to mess around with. Case in point: analysts predict that by 2021, the damage costs from cybercrime will reach $6 trillion. Rather than run the risk of losing business and losing the hard work you’ve put into your brand reputation, you should be up to date on the security risks of the Web and how you can combat them.
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How Online Banking Services have made our Lives Easy

Gone are the days when you had to make numerous trips to a brick and mortar bank branch even for withdrawing a small amount or transferring money from your account. The new age savings bank account provides you online banking services which is the most convenient way of carrying out your banking needs without visiting the bank branch. Online banking services not only saves time and money it provides immense ease in managing your money. Continue reading How Online Banking Services have made our Lives Easy

How to Successfully Transform Your Website

Your company’s website will serve as the front door to your business. You must, therefore, ensure it is as inviting as possible to encourage engagement and conversions. If you believe it is letting your business down, check out our informative tips on how to successfully transform your website. Continue reading How to Successfully Transform Your Website

Top 15 Strategies for Improving Organic Traffic

Organic traffic is known to be the most efficient means for people looking to bring more visitors or improve their SEO efforts for their website, business or personal. We all want visitors to land our site when they search something online, that’s the most likely way to convert them into clients or customers. Continue reading Top 15 Strategies for Improving Organic Traffic

How the Internet is Changing Healthcare

The internet is now a perfectly normal part of everyday life. To the point that our children find it hard to believe that we ever lived without it and that we now genuinely struggle if we are cut off for a few days. Our day to day lives are dominated by social media, Google, online video streaming, and online booking systems. We do everything online, either on an app or our computers. Many of the industries that we come into contact with have also changed to incorporate online ideas and advancements. Continue reading How the Internet is Changing Healthcare

5 Ways to Make Your Website Work for Your Business

The Internet, whether you love it or loathe it, is now an integral part of our day-to-day lives. Consider for a minute how much you depend on the web to get things done, from your weekly grocery shop, to chatting with friends, all the way to catching up with your favorite series or even sending a few emails.  Continue reading 5 Ways to Make Your Website Work for Your Business

Twitter and Facebook: A Practical Entrepreneur and Small Business Guide

When used effectively, social media channels are essential tools for today’s entrepreneur and small-business owner. Twitter and Facebook in particular lead to valuable insights into the latest trends and customer perceptions. Both channels also provide marketing opportunities that as an entrepreneur you cannot ignore. Continue reading Twitter and Facebook: A Practical Entrepreneur and Small Business Guide