Over the past three decades, subtle changes have taken place in the theory and practice of marketing which has been reshaping companies. These changes have also been evident in marketing and management related information systems. The transaction based view and relationship based view of marketing is no more. Today, it is the era of information marketing or as popularly called database marketing. Continue reading “Marketing using Technology-The Sales and Marketing Productivity Systems”
Its funny how much inadvertently we tend to depend more and more on technology to run our lives. So much so, we fail to understand how much it has actually taken control of the way we do our everyday work. While technology has, with no doubt, made its impression on the progress of mankind, what has it taken away? Few years hence, will we become toys in the hands of intelligent technologies, as our fiction movies sometimes depict? Continue reading “The Digital Age Cannot Resolve Everything”
Gray markets are a perennial problem in some industries and even some of the biggest of companies are searching for a solution to this problem. While no fool-proof plan has been devised yet, below I have shared some ideas which may work in many cases, especially in the technology industry. Below I have mentioned some of the methods, followed by the expected results: Continue reading “How to Curb Gray Markets”
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. Michael Porter (1980) has argued that a firm’s strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level. They are called generic strategies because they are not firm or industry dependent. Continue reading “How the internet affects Porter’s generic strategy models”
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”?
Honestly, there is a lot of truth behind that statement. Personality plays a huge role in your effectiveness as a marketer. If others perceive you to be untrustworthy, incompetent or lacking confidence, they won’t want anything you have. Continue reading “Marketing Strategies: Selling Sand In The Desert”
HP-Palm has become the hype that the mobile computing world could have done without. Is it really worth the hype? Will this $1.2 billion deal create waves in the already competitive market?
Hewlett Packard, the world leader in laptops (in terms of sales) has its own series of PDAs, less popularly known to the common man. The I-PAQ PDAs sold by HP does not rank among the top 10 PDA brands in terms of sales. With the focus shifting towards handheld computing devices, this may have been a desperate move by HP to claim its place in the competitive industry dominated by the likes of Blackberry, Apple, HTC, Nokia and O2. Continue reading “Does the HP-Palm move make sense?”
While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality. To simultaneously think about market structure, short term tactics, long term strategy, financing model, marketing etc takes the attention away. But what often one misses is how one interacts with others on the team. So an entrepreneur often sets a culture without knowing it. So what can a entrepreneur do to positively create this culture for the long term benefit of the company in these formative days, and what should he be careful not to do to negatively impact the culture? Check out what this Stanford Lecturer has to say on this aspect. Continue reading “Joel Peterson of Stanford on Organizational Culture”
Monday morning and I happen to be starting today’s post on negative, sorry! But after seeing the latest Oasis add I realised that even some of the more popular products and companies can indeed get their marketing wrong. Mistakes really don’t discriminate against anyone!
Oasis is a fruity soft drink product that was bought by the Coca-Cola Company in 1990. The company set out to design their ad campaigns to target adults, focusing on the idea that Oasis is an alternative to drinking water. But in reality has the brand got it’s message right? Continue reading “Oasis, what is the message?”
If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best compensation plan, full-proof training and a way to make you money fast.
Unfortunately, several companies and marketers don’t follow through on these promises. Too often I’ve heard stories of new marketers who don’t receive adequate training, don’t have a support group or mentor to help guide them and haven’t made a single commission after weeks and months since starting their business. Continue reading “Questions To Ask When Choosing A Primary Business”
This is a sequel to the article with the same name and is meant to provide some of the possible counter-arguments to the arguments provided in the previous article. Thus this article is meant to prove why the practices like black-marketing of movie tickets and forced donations demanded by some schools are corrupt practices. Continue reading “Corruption is Business:Part 2”
Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early 1980s the business was able to begin advertising their products. This was due to the UK Government deregulating professionals, including opticians, allowing them to advertise their products and services. Continue reading “Specsavers Seeing Perfectly Clearly!”
Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting is that the method many companies are is using to raise the profile of their brands. Humour. Continue reading “Laughter really does seem to be the best medicine!”