Schneider, the Beer manufacturing major, created a lot of waves with this banner advertisement. This caught the active imagination of the youth and created quite a stir. With an overdose of sexual content, yet not actually displaying the same, this suggestive advertisement became of of the most recognized advertisement of recent times, with a very high brand recall. Continue reading “Schneider-What matters is not the Sex but the Beer”
David Garvin, Harvard Business School professor, explains why today business education is at a crossroads. Is MBA only a platform for launching a student, or is there a need to provide something different for the students.Should business schools start preparing students on other finer aspects of life like skills and responsibilities? What is missing in our educational system. Continue reading “Rethinking the way MBA is taught”
Growth has been always competitive in already developed markets. So for sustainable growth, emergent markets are being targeted by all MNCs. Krishna Palepu, Harvard Business School Dean, explains how multinationals and local companies can win in emerging markets. Check out this fascinating video. Continue reading “How Companies Expand in Emerging Markets for Sustainable Growth”
As of now, Brazil’s route to the Finals of World Cup 2010, appears to be pretty clear, unless some major accident happens, which again seems very unlikely given the opponents they will be facing. But who would they face in the Finals? Continue reading “World Cup 2010 Final Brazil vs Argentina”
Summer is here – let’s hear a BIG cheer!
Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days away to the coast, Boots are keen to let all women know that they can lend a helping hand with the holiday packing process… whether it’s finding the right suncream, insect spray, fake tan, sunglasses etc etc etc Boots wants women all over the UK to ‘Feel Good’ this summer. Continue reading “‘Feel Good’ for summer!”
For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are watching. The use of this method of branding has become ever more popular with different TV channels, due to the rise in the number of channels available to the viewer now (what with digital channels becoming a popular fixture in people’s lives). Continue reading “TV Idents becoming more inspiring…”
Gmail, the number one web based email platform, used by billions of users, globally, has evolved in leaps and bounds over the years, from the html mail it used to be, to the advanced functions which it has incorporated in recent times. Today Gmail is a free, advertising-supported webmail, POP3, and IMAP service provided by Google that billions of users use every minute on this planet, making Google the most used website with the Number 1 Alexa ranking. Continue reading “The evolution of Gmail”
What makes some employees tick?
Employees need various kinds of motivational incentives in organizations. Not always the best paying organization has the highest employee satisfaction score, and thus a higher performance. So what makes employees deliver their best. Check out this wonderful video. Continue reading “What motivates better performances in organizations”
A supply chain is essentially a network of inter-connected and interdependent organizations mutually and cooperatively working together to control, manage and improve the flow of materials and information from the suppliers to the end users. The very definition shows how important information sharing plays a huge role in the management of the supply chain, since today proper SCM focuses on how firms can best utilize their suppliers’ processes, technology and capabilities to enhance their own competitive advantage. Continue reading “Information sharing in Buyer Supplier Relationships”
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor?
A research did demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proved that alcohol advertisements cause higher consumption. However the alcohol industry, from its actions, evidently believes that effective alcohol campaigns not only increase a producer’s market share and also brand loyalty. That branding is what the beer manufacturers target with splashing the sensual advertisements of beer “babes” and “macho” men, both of which are supposedly attainable only by befriending “Beer”. Continue reading “Beer Advertisements”
A business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm or a corporation. The optimal business portfolio (a dream for all organizations) is the combination of multiple SBUs such that it helps to exploit the most attractive industries or markets, keeping in mind the competitive strength and weaknesses of the parent corporation or the firm. A SBU can either be an entire company or a division of a large firm, that formulates its own strategy and has separate objectives from the parent organization. Continue reading “The GE-McKinsey matrix and its Limitations for Business Portfolio analysis”
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to show you all what Radox current marketing campaign is. The £4.5 million campaign was launched on 16th June 2009, targeting women aged 25 to 44 with busy lifestyles urging them to be selfish and spend time pampering themselves. The message focuses on telling women that “It is ok to indulge”. The campaign’s strength comes, not only from it’s fabulous message, but also from it’s strong portfolio of marketing communications, which I’ll take you through now: Continue reading “Radox says Be Selfish!”