Corruption is Business:Part 2

This is a sequel to the article with the same name and is meant to provide some of the possible counter-arguments to the arguments provided in the previous article. Thus this article is meant to prove why the practices like black-marketing of movie tickets and forced donations demanded by some schools are corrupt practices. Continue reading “Corruption is Business:Part 2”

Specsavers Seeing Perfectly Clearly!

Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early 1980s the business was able to begin advertising their products. This was due to the UK Government deregulating professionals, including opticians, allowing them to advertise their products and services. Continue reading “Specsavers Seeing Perfectly Clearly!”

Laughter really does seem to be the best medicine!

Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting is that the method many companies are is using to raise the profile of their brands. Humour. Continue reading “Laughter really does seem to be the best medicine!”

Have You Considered Affiliate Marketing?

Long story short, affiliate marketing is a way to make money by recommending a product or service to someone else. Think of it as a sales commission opportunity. While some businesses and companies charge a fee for affiliate membership, there are countless others that let you sign up for free. Before you jump the gun and become an affiliate for any and every affiliate program you see, take a few moments and consider the following:

Continue reading “Have You Considered Affiliate Marketing?”

She’s the new kid on the creative block!!

Hi Everyone,

This is my first blog on Business Fundas so let me introduce myself!
My name is Emma Carter and I am currently a student at university studying Marketing, Advertising & Public Relations in England. My strong passion for marketing means that I live and breathe creative ideas and design… so I plan to post regular updates about the marketing world, in a fresh and interesting way. In June I will be starting my nerw job at Unilever as Marketing Assistant for the wonderful Radox brand… so you will get fresh updates on Radox very soon!! Continue reading “She’s the new kid on the creative block!!”

Jim Ellis of Stanford Business School talks about B-plans

Jim Ellis talks about the elements of a successful business plan as well as common mistakes related to its development and use. He clarifies how one should look at a business plan, and what it can actually help to accomplish. Check out this inspirational video to know more on how you should plan your business. Continue reading “Jim Ellis of Stanford Business School talks about B-plans”

Walter Kiechel of Harvard on Business Strategy

Walter Kiechel, from Harvard Business School, talks about the impact that business consultants and academicians can have on your bottom line. A must watch video for all entrepreneurs, management practitioners and business enthusiasts. Continue reading “Walter Kiechel of Harvard on Business Strategy”

You CAN Judge A Facebooker By Their Profile Picture

You’ve heard the saying “You can’t judge a book by it’s cover”, but the truth is you really CAN. If I see a book with the title “Ravenous Love Affair” with a picture of a Fabio lookalike feeding strawberries to a desperate housewife, I know that’s not the book for me. I have no interest in romance novels so I don’t even need to pick it up. Although I might be pleasantly surprised by the superb writing and nail biting story line, I will never know because I wont touch it. Continue reading “You CAN Judge A Facebooker By Their Profile Picture”

Time Management – Randy Pausch

Randy Pausch talks about time management, a crucial success factor. Listen to this inspiring lecture by the Carnegie Mellon professor, on how you can do so much more with your time. This is one hell of an inspirational video for early budding professionals across disciplines. Continue reading “Time Management – Randy Pausch”

How do stock markets work

Stock markets, in spite of all technical analysis and number crunching, are driven by what the masses think about a stock, or how they value the same. The way these valuations take place based on incomplete information, is often hilarious. This cartoon depicts how stock markets often are driven by wrong or misinterpreted information that gets magnified as it spreads through social networks. Continue reading “How do stock markets work”

Facebook Friend Request DOs and DON’Ts

DO: Write A Personal Message To Your New Potential Friend

Tell them why you are choosing to friend them. Is it because you are in a common Facebook group? Did you go to grade school together? Did you read something interesting on their blog and decide to make a connection? Why do you want to be friends? For some, it’s pretty awkward to get a friend request from someone you’ve never seen before. A personal message will put your friend’s mind at ease. Continue reading “Facebook Friend Request DOs and DON’Ts”