Joseph Stiglitz speaks on the problems with GDP as an Economic Barometer

Nobel Prize-winning economist Joseph Stiglitz (“Globalization and Its Discontents”) talks about why GDP is not always suitable for use as a measurement for economic well being. Joseph Stiglitz was chief economist at the World Bank until January 2000. Before that he was the chairman of President Clinton’s Council of Economic Advisers. He was awarded the Nobel Prize in economics in 2001. Continue reading “Joseph Stiglitz speaks on the problems with GDP as an Economic Barometer”

How to price IT products in 7 steps?

The technical team or the product development team has come up with a ground breaking product. The technology can have a deep impact on the customer. The technical team knows it, and so does the customer. The contract for a long term engagement is about to hit off, and then the customer asks how much will this technology cost his pockets? In this competitive world, the technology developers do want the best price for the technology, but at the same time, they really do not know what the best price is to which your customer will give the green signal for a long term engagement. So how does one price an IT product? Continue reading “How to price IT products in 7 steps?”

Philip Kotler on marketing in times of economic downturn

During economic turbulence, it is important for a company to view it as both an opportunity and a danger. Sometimes it is a bad idea to cut costs across the board. Marketing prodigy Kotler advices to stop cutting the budget that creates sales and gives tips on how to measure the marketing spend with non-direct marketing.  So what should companies do during a financial meltdown? Continue reading “Philip Kotler on marketing in times of economic downturn”

4 Biggest brands launched the core i5 laptops

Today the world is walking on core i5 laptops. They are high speed mean machine, well built and easy to handle. The Core i5 is now powering performance laptops for those customers who have the capability to shell out a little extra. Since they are made on Intel’s cutting-edge 32-nanometer manufacturing process, it readily outperforms the older Core 2 Duo, giving much more satisfaction to tech-savvy customers. Continue reading “4 Biggest brands launched the core i5 laptops”

5 Reasons why you will love Google Buzz

Google conducted the press conference for presenting the launch of Gmail Buzz in Mountain View, California headquarters Tuesday morning. Google is more focused than ever to make Gmail even more sociable by adding Twitter and Facebook updates, besides the latest Google Buzz. Because of the increasing popularity of  Twitter and Facebook as a medium for communication, if Gmail incorporates this features, it is expected to increase the market-share of Gmail even more. Continue reading “5 Reasons why you will love Google Buzz”

War of the browsers-Microsoft Explorer vs Google Chrome

A recent survey has determined that Google’s Chrome is cruising upwards in terms of popularity, among all the browsers.

In recent times, in a survey by Net Applications, Chrome (google) grew in popularity by 0.57% to 5.20% of the browser market. While Internet Explorer still remains the browser most people (62%) use, the bottomline of the story is beginning to change. Firefox (Mozilla), Safari (Apple) and Opera are used by 24.41%, 4.51% and 2.38% of the users respectively, as on February 2010. Continue reading “War of the browsers-Microsoft Explorer vs Google Chrome”

How to Classify e-Payment systems

The term “electronic payment systems” covers to a variety of payment mechanisms. Furthermore, this is domain is in a constant state of change with new schemes emerging and existing schemes being modified, often substantially. The principal classification of EPSs is based on the form of money representation and the principle of money transfer. Existing payment systems can be divided into two groups: electronic cash mechanisms (or electronic currency) and credit-debit systems, (Medvinsky & Neuman, 1993).

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7 Tips for sustaining online business relationships

Social networking is the mantra of the day. People and organizations are increasingly getting dependent on social networks in the course of everyday life and business. It is revolutionizing the way B2C marketing is getting shaped on the web. Continue reading “7 Tips for sustaining online business relationships”

Chrome Touch: Or is it Chrome vs I-Pad?

An exciting revelation about Google: that the magician company may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome’s capabilities against that of Apple’s I-Pad touch features. Who would win this battle of the giants?

Google may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome’s capabilities against that of Apple’s I-Pad touch features (or even against HP Slate). Who would win this battle of the giants?

When questioned about whether Chrome OS would include multitouch capability, Anders Sandholm, Senior Product Manager of Search, quoted “I can’t, I mean, right now we are targeting netbooks, that’s what we’re focused on, but I expect it to work well. We expect it to target everything up to desktop computers. Chrome OS will be built for a specific hardware setup.”

Incorporating the Touch Feature would enable Google to enter the tablet markets, one, which Google is still to enter. This would pit Google severely against Apple’s newly launched I-Pad and against the zillion other tablet devices by Hewlett Packard, Lenovo, Dell and Acer (to name a few).

Mobile devices from HTC, Apple, Nokia, Motorola, Samsung, LG, HP and others have already made touch capablities popular amongst the the consumers. With so many mobile devices providing support for touch features, consumers are ready to accept an operating system which would imbibe that magic touch experience into the operating systems of laptops, notepads and desktops.

The market is already there, awaiting to be tapped.

Would Google be the first entrant and sweep over the consumers all over the world with this new operating system? What do you think should be Microsoft’s strategy in light of this statement by Anders.

Riding the uncertainty wave – 5 Mantras for Success

The economic slump of 2009 has seen many companies struggling for survival. While some made it, others didn’t. This article provides some insights on what caused such a difference of performance, and provides simple guideline to battle economic uncertainty, especially for the manufacturing industries.

The economic slump of 2009 has seen many companies struggling for survival. While some made it, others didn’t. This article provides some insights on what caused such a difference of performance, and provides simple guidelines to battle the economic uncertainty and financial crisis, especially for the manufacturing industries. Continue reading “Riding the uncertainty wave – 5 Mantras for Success”

A winning framework for market entry strategies

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that needs to be considered while entering a new market and suggests a list of actions that would mitigate the risks involved better, and hence successfully enter the market.

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. Few companies successfully operate in a niche market without ever expanding into new markets but most businesses achieve increased sales, brand awareness and business stability by entering a new market. Developing a win-win market entry strategy involves a thorough analysis of  multiple factors, in a planned sequential manner. Continue reading “A winning framework for market entry strategies”

Beowolf Clusters: Cheap supercomputers for poorer pockets

Beowolf cluster: Supercomputers for the poor.

The demand for faster calculations can’t be met by only relying on the speed increase resulting from advances in computer technology as high end super computers are that much costly. One of the solutions to this problem for ‘not-so-deep-pockets’ is the distribution of the numerical tasks to a set of machines. So how to provide supercomputer capabilities cheaply? The answer is Beowolf Clusters. This process is called parallelization because the computers complete their tasks in parallel instead of the traditional step‐by‐step (serial) execution. As computer codes have been updated to use this new paradigm, the demand for parallel computers has grown. In general, such computers need to have: Continue reading “Beowolf Clusters: Cheap supercomputers for poorer pockets”