Jack Canfield talks about perseverance

When Jack Canfield talks about perseverance, he speaks from experience. His best-selling Chicken Soup for the Soul series was rejected by hundreds of publishers before going on to sell over 100 million copies, a bestseller by its own right. He’s been a teacher, facilitator, and psychotherapist. His seminars and trainings have touched millions of individuals from welfare recipients to corporate leaders. Check out this video. Continue reading “Jack Canfield talks about perseverance”

5 Evils caused by Google and Yahoo

While we are all die hard Google and Yahoo fans (not to forget Bing and the others), very few of us actually realize the rippling effects of the efficiencies of these search engines on our society.  Google has been at the center of antitrust investigations and a controversial Italian court case in recent times. But is  this the sole reason why people should question the search giant’s ‘Don’t be evil’ mantra? These search engines have created a major problem many of us fail to realize, even though it is staring at us on our face. Continue reading “5 Evils caused by Google and Yahoo”

The art of need recognition for product conceptualization

Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for such products in the market. Refrigeration, cleaning and transport were far inferior before these products were launched, and post-introduction, they were easily accepted by the society. Continue reading “The art of need recognition for product conceptualization”

A BUDGET FIVER – thumbs up to Pranab da..!

Well, Well, Well….If it isn’t that time of the year again!! The Finance Minister has just presented the 2nd budget of his reign and everyone queues up for their share of the sops. It’s not quit the rain of blessings that we have come to expect from the UPA government over the last couple of budget presentations, rather a more balanced and well thought out effort on the most. Let me focus on the more positive aspects of the budget, for it is always difficult, nay impossible to please everyone all the time. Continue reading “A BUDGET FIVER – thumbs up to Pranab da..!”

A humorous perspective to economics

Check out how Dr. Yoram Bauman gives a humorous insight to what economics is. He gives entertaining insights while entertaininig the audience, throughout the lecture. How difficult is that? Way to go Dr. Bauman, we love the way you present theory. Wish every class could be as entertaining also. Continue reading “A humorous perspective to economics”

Situation of Outsourcing in the Manufacturing Industries

As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it manufactures. So from a product-centric view, companies have shifted their attention to other aspects which include marketing of the product, providing service to the customers and giving the product an image that differentiates it from the rest, not by virtue of its technical specifications but by virtue of customer perception. Hence the rise of outsourcing of manufacturing activities by giants across industries like footwear, iron and steel, durable and non-durable goods, household consumables and several other FMCG products, to small 3rd party manufacturers. Continue reading “Situation of Outsourcing in the Manufacturing Industries”

10 shortcuts for success in affiliate marketing

Affiliate marketing appears to be the buzz-word of the day. With the increasing trends in internet usage and penetration, affiliate marketing appears well poised to make a kill. But many marketeers fall prey by not being able to create that network which will generate the revenue. So the burning question is how to successfully transfer a flickering effort to a burning one. Continue reading “10 shortcuts for success in affiliate marketing”

Barriers to Effective Strategic Planning

This is a presentation on strategy facilitation and consulting by a global team of consultants. Understanding the barriers that inhibit successful business strategy planning is crucial for the growth of your business. Check out this video which provides such deep insights on effective strategic planning. Continue reading “Barriers to Effective Strategic Planning”