While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality. To simultaneously think about market structure, short term tactics, long term strategy, financing model, marketing etc takes the attention away. But what often one misses is how one interacts with others on the team. So an entrepreneur often sets a culture without knowing it. So what can a entrepreneur do to positively create this culture for the long term benefit of the company in these formative days, and what should he be careful not to do to negatively impact the culture? Check out what this Stanford Lecturer has to say on this aspect. Continue reading “Joel Peterson of Stanford on Organizational Culture”
Monday morning and I happen to be starting today’s post on negative, sorry! But after seeing the latest Oasis add I realised that even some of the more popular products and companies can indeed get their marketing wrong. Mistakes really don’t discriminate against anyone!
Oasis is a fruity soft drink product that was bought by the Coca-Cola Company in 1990. The company set out to design their ad campaigns to target adults, focusing on the idea that Oasis is an alternative to drinking water. But in reality has the brand got it’s message right? Continue reading “Oasis, what is the message?”
If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best compensation plan, full-proof training and a way to make you money fast.
Unfortunately, several companies and marketers don’t follow through on these promises. Too often I’ve heard stories of new marketers who don’t receive adequate training, don’t have a support group or mentor to help guide them and haven’t made a single commission after weeks and months since starting their business. Continue reading “Questions To Ask When Choosing A Primary Business”
This is a sequel to the article with the same name and is meant to provide some of the possible counter-arguments to the arguments provided in the previous article. Thus this article is meant to prove why the practices like black-marketing of movie tickets and forced donations demanded by some schools are corrupt practices. Continue reading “Corruption is Business:Part 2”
Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early 1980s the business was able to begin advertising their products. This was due to the UK Government deregulating professionals, including opticians, allowing them to advertise their products and services. Continue reading “Specsavers Seeing Perfectly Clearly!”
Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting is that the method many companies are is using to raise the profile of their brands. Humour. Continue reading “Laughter really does seem to be the best medicine!”
Long story short, affiliate marketing is a way to make money by recommending a product or service to someone else. Think of it as a sales commission opportunity. While some businesses and companies charge a fee for affiliate membership, there are countless others that let you sign up for free. Before you jump the gun and become an affiliate for any and every affiliate program you see, take a few moments and consider the following:
Continue reading “Have You Considered Affiliate Marketing?”
This is my first blog on Business Fundas so let me introduce myself!
My name is Emma Carter and I am currently a student at university studying Marketing, Advertising & Public Relations in England. My strong passion for marketing means that I live and breathe creative ideas and design… so I plan to post regular updates about the marketing world, in a fresh and interesting way. In June I will be starting my nerw job at Unilever as Marketing Assistant for the wonderful Radox brand… so you will get fresh updates on Radox very soon!! Continue reading “She’s the new kid on the creative block!!”
Jim Ellis talks about the elements of a successful business plan as well as common mistakes related to its development and use. He clarifies how one should look at a business plan, and what it can actually help to accomplish. Check out this inspirational video to know more on how you should plan your business. Continue reading “Jim Ellis of Stanford Business School talks about B-plans”
Walter Kiechel, from Harvard Business School, talks about the impact that business consultants and academicians can have on your bottom line. A must watch video for all entrepreneurs, management practitioners and business enthusiasts. Continue reading “Walter Kiechel of Harvard on Business Strategy”
You’ve heard the saying “You can’t judge a book by it’s cover”, but the truth is you really CAN. If I see a book with the title “Ravenous Love Affair” with a picture of a Fabio lookalike feeding strawberries to a desperate housewife, I know that’s not the book for me. I have no interest in romance novels so I don’t even need to pick it up. Although I might be pleasantly surprised by the superb writing and nail biting story line, I will never know because I wont touch it. Continue reading “You CAN Judge A Facebooker By Their Profile Picture”
Randy Pausch talks about time management, a crucial success factor. Listen to this inspiring lecture by the Carnegie Mellon professor, on how you can do so much more with your time. This is one hell of an inspirational video for early budding professionals across disciplines. Continue reading “Time Management – Randy Pausch”