4 Tips to Scale Your Ecommerce Business with Paid Traffic

I have spoken with many entrepreneurs over the past year. I noticed one commonality between them – they all want to pay as little as possible to get their business off the ground. They tend to focus exclusively on drawing visitors through SEO and social media. They are either too scared to invest money in paid traffic or would rather have a very high profit margin than a scalable business. Continue reading “4 Tips to Scale Your Ecommerce Business with Paid Traffic”

Clever Budgeting After College

After four or five years of living as an impoverished college student, you’ve finally got the diploma and the job. No more instant noodles for you, right? While it’s true that some better money will finally be coming into your bank account, it’s also true that a long line of bills will need to be paid. You’re past the point of getting housing on the cheap, and remember those student loans that got you through? Continue reading “Clever Budgeting After College”

Why should I opt for CAT?

Common Admission Test, commonly known as CAT is the entrance exam for aspiring candidates who desire to make a career in MBA, i.e. management and business administration. This examination is conducted by the Indian Institute of Management (IIMs). More than 50 top B-schools across the country apart from IIMs (which are best in this category) consider CAT scores for admissions. Continue reading “Why should I opt for CAT?”

What is Key Account Management?

Key account management is often mistaken for just another sale strategy, but it is an approach that seeks to change the way you do business, as well as how you win new business. As such, it has the power to affect your business at every level and drive profit margin long into the future. Continue reading “What is Key Account Management?”

Bring in the Experts: 5 Signs It’s Time to Make Outside Executive Hires

Founders are a restless bunch, especially in the tech sector. It’s rare to see a founder stick in the same day-to-day management role at the same company for one decade, let alone two or three. They’re much more likely to hire talented outside executives to scale their vision. Continue reading “Bring in the Experts: 5 Signs It’s Time to Make Outside Executive Hires”

Understanding the Anatomy of a Successful Salesman

Being a successful sales man is not easy. It requires a specific set of skills combined with an instrinsic sense of smell of the client’s requirement combined with a deep knowledge of the domain to succeed at the job. Here’s what is actually needed, nicely explained through an infographic. Continue reading “Understanding the Anatomy of a Successful Salesman”

4 Industrial Design Trends To Watch For In 2017

Nowadays, design engineering is playing a much more significant role. The world’s largest organizations employ a third of design engineers and 67% of engineers are employed by startup companies. Newer companies are understanding the need for these experts in the technical field since everything that is made is designed by them through innovative technology. Continue reading “4 Industrial Design Trends To Watch For In 2017”

How to Create a Solid Brand Image For Your Business

When creating a brand for your business, it’s imperative that you take every detail into consideration. Whether it is the color scheme of the logo or to the tagline of the business, details are important. You also need to have a brand name that’s memorable. Your brand name should send out a strong message, as it is the support system for your business. Make sure to have all the necessary legalities, such as trademarks, sorted out as well. Branding, in short, is the process of defining your business to yourself, to your team and to your external audiences. Your brand reflects the core of your business and its values. Continue reading “How to Create a Solid Brand Image For Your Business”

3 ways to build up the online presence of your business

In the digital age, it is important for businesses to evolve if they want to survive. Make sure that your company does not find itself being left behind. One way to stay at the front of the pack is by engaging with technology and all of the benefits that it can provide to your business. Building up the online presence of your business is a great place to start. With so many people spending their time online, it is vital that you company finds clever ways to reach out to them and earn their custom. Below are three ways for you to improve your business’s online presence. Continue reading “3 ways to build up the online presence of your business”

Take Your Accounting Firm To The Next Level With Andrew Argue

As an accountant, you know that the industry ebbs and flows throughout the year. During tax season, you are flooded with orders from people who are trying to avoid audits and the tax man. However, the rest of the year, things can get pretty lean, unless you have a few big clients that provide steady work. As such, you may have thought about growing your business, but do you know the best way to do that? Well, after reading this Andrew Argue review, you will. Continue reading “Take Your Accounting Firm To The Next Level With Andrew Argue”

Grow Your Workforce – Let Them Work For The Greater Good And Achieve Job Stability

One of the crucial aspects of start-ups thriving and scaling businesses is their team. A team that is selected carefully and works in synchronization to deliver results that their leaders set for them. According to a study conducted by McKinsey, 90% of investors believe that the single most non financial influential factor in evaluating the IPO of a firm is the quality of the management team. Large organizations need to pay heed and start planning their people practices such that they can build stronger organizations. Continue reading “Grow Your Workforce – Let Them Work For The Greater Good And Achieve Job Stability”

Business Funding Routes You Probably Haven’t Considered Yet

Setting up your new business is a rewarding, exciting, if not stressful time of your life. You’re about to launch something that could completely revolutionize your life, and you’re finally able to work for yourself rather than for someone else’s company. Getting started is probably one of the hardest parts of being a business owner. You’ve got to try to work two jobs at once – unless you can take a break from a full-time salary. You’ve got to create a business plan that can withstand intense scrutiny. You’ve got to find ways to attract customers. You need to plug any skill gaps and work out whether you need contractors or in-house employees. Continue reading “Business Funding Routes You Probably Haven’t Considered Yet”

What steps should you be taking to keep your finances in check?

Money talks, and if you’re a business owner, it’s got an especially loud voice. As Forbes notes, eight of ten businesses fail and, for the vast majority of those, the reason is that they simply run out of money.  So, how do you avoid falling down a financial black hole? Here are some steps to take to ensure that you stay on top of your money, rather than letting it get the better of you: Continue reading “What steps should you be taking to keep your finances in check?”

Top 10 Websites Where You Can Earn Money by Blogging

The growth of the Internet has made it possible for a lot of individuals to completely do away with the idea of having to travel several miles and work in a predefined time to earn. Today, it is possible to earn money from the comfort of their home, while also being free from any obligations or contracts over a long-term period. This freedom is provided by the rise of blog writing opportunities. Today, there are several sites that aid a freelance writer to earn money by completing writing jobs or even host their own blog. Here are the top 10. Continue reading “Top 10 Websites Where You Can Earn Money by Blogging”

Wooqer allows me to get my message out and communicate to 100+ stores across geographies

Just like Erick, Wooqer has helped countless retailers across the world take control of their Retail Operations. Wooqer enables them to set expectations, share guidelines, measure compliance and get 100% visibility into what is happening at every single store, every single day, building accountability at every level. Continue reading “Wooqer allows me to get my message out and communicate to 100+ stores across geographies”

Exploring the Edtech market in India – Demand vs Supply

The Indian Education Technology (EdTech) market is growing at a fast pacesince the information in this current era of digitization has to be made available on the go, specifically in terms of real time updates. The recent developments in technology and digital media along with telecommunication and broadband penetration have catalyzed the growth of the EdTech sector immensely.  Continue reading “Exploring the Edtech market in India – Demand vs Supply”

5 Common Mistake UK Based Businesses Make When Venturing Overseas

If business is doing well in the UK, it’s natural that you might want to take your business overseas. You’ll have to begin the process of developing an international presence, wrapping your heard around business protocols, customs and cultures, so (as you can doubtless imagine), there are many opportunities for things to go wrong. Here are five common mistakes UK businesses make when venturing overseas so you know exactly what to avoid. Continue reading “5 Common Mistake UK Based Businesses Make When Venturing Overseas”

5 Secrets of Powerful Essays

You don’t have to be a professional writer to create a powerful essay. It’s not a secret anymore. A great talent and writing skills don’t influence the results you get at the end of the academic year. To get high scores on the next writing task, you have to stick to 5 little rules of writing. Don’t you know them yet? Continue reading “5 Secrets of Powerful Essays”

3 Functionalities to Look for in a Data Replication Software

Businesses and enterprises these days are increasingly appreciating the importance of data replication software when it comes to dealing with real-time information. With the 24-7 nature of many types of operations these days—from news information dissemination and stock market updates, to social media use and logistics planning—the data generated among these channels are a goldmine for companies that want to swiftly predict and ride trends, in addition to making more profitable business decisions. Continue reading “3 Functionalities to Look for in a Data Replication Software”

Choosing Between E-Verify and Form I-9

Businesses don’t just want to hire the best employees for the job. They also want to guarantee that they’re hiring trustworthy and dependable people who won’t become legal or financial liabilities down the road. However, this can be equally challenging for both small businesses and larger companies. After all, undertaking a full background check can take plenty of time and effort to complete. This could lead to the misspending of vital resources that could have been better allotted to operational, business development, or expansion purposes. Continue reading “Choosing Between E-Verify and Form I-9”

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”

The changing face of rural banking in India

From being completely out of the ambit of mainstream banking, the country’s rural areas now have a shot at personal and commercial banking, thus improving their economic status to a large extent.

Mahatma Gandhi was right when he said that India’s riches were concentrated in its villages. He was not referring to the mineral resources or lush natural beauty of the villages – he was referring to the dense concentration of most the country’s population in these areas. He wished for villages to be developed enough to become self-reliant centres of education, employment and societal development. If the villages did not develop, he believed, India would lose its essence to the forces of industrialisation and urbanisation.[1] Continue reading “The changing face of rural banking in India”

Can you survive Cancer financially

Cancer is the second leading cause of death globally and accounted for 8.80 million deaths in 2015. According to WHO (World Health Organization) nearly 10 Lakh new cases are reported every year in India. Unfortunately, nearly 5 Lakh people annually die due to cancer and this number will go up and projected to rise five folds by 2025, according to WHO. Continue reading “Can you survive Cancer financially”

Fickle Finances: Credit Cards vs Personal Loans

For those times in life where some financial bolstering is required, there are a number of concerns that wrestle for our attention. Taking out a loan or moving further into debt can fill us with apprehension.  We want a solution where we can access adequate funds, yet not become swamped with oppressive repayments.   Continue reading “Fickle Finances: Credit Cards vs Personal Loans”

E-cigarettes in the workplace – a guide for employers

Did you know that an estimated nine million adults in the US vape regularly and that the number is growing? If you’re an employer it’s likely that at least one of your employees vapes. So, what should you do about the growing trend? Continue reading “E-cigarettes in the workplace – a guide for employers”

5 Hacks to Get Money for Your Small Business

The most important role for any small business owner is managing cash flow.  Let’s face it, without bucks there would be no buck rogers, so keeping your eye on the cash coming through your business is a necessary function if you want to survive. However, there are times when you need some extra cash.  Maybe it is because you are growing too fast, or maybe you need to buy new equipment.  Either way, a little extra cash every now and then can come in handy.  Here are five hacks to help get you the money you need for your small business. Continue reading “5 Hacks to Get Money for Your Small Business”

Six Top Tips for Building a Strong Online Presence

When running a business, your online presence is key to building your brand, gaining more exposure, and increasing your customer base. With an ever-increasing number of customers looking for new brands, products and services online, it can be easy to get left behind if your company does not have a strong online presence. However, there is more to having a good online presence than simply setting up a business website and appearing on popular social networks. We’ve put together some top tips to help you seriously improve your brand’s online presence to see the best results. Continue reading “Six Top Tips for Building a Strong Online Presence”