Did you know that CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”. Its the new mantra of marketing. Check out the insights by Philip Kotler from Kellogg Business School. Continue reading “Kotler talks about the mantra of marketing-CCDVTP”
As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it manufactures. So from a product-centric view, companies have shifted their attention to other aspects which include marketing of the product, providing service to the customers and giving the product an image that differentiates it from the rest, not by virtue of its technical specifications but by virtue of customer perception. Hence the rise of outsourcing of manufacturing activities by giants across industries like footwear, iron and steel, durable and non-durable goods, household consumables and several other FMCG products, to small 3rd party manufacturers. Continue reading “Situation of Outsourcing in the Manufacturing Industries”
Affiliate marketing appears to be the buzz-word of the day. With the increasing trends in internet usage and penetration, affiliate marketing appears well poised to make a kill. But many marketeers fall prey by not being able to create that network which will generate the revenue. So the burning question is how to successfully transfer a flickering effort to a burning one. Continue reading “10 shortcuts for success in affiliate marketing”
This is a presentation on strategy facilitation and consulting by a global team of consultants. Understanding the barriers that inhibit successful business strategy planning is crucial for the growth of your business. Check out this video which provides such deep insights on effective strategic planning. Continue reading “Barriers to Effective Strategic Planning”
In their rare joint appearance at All Things Digital 5, Steve Jobs and Bill Gates discuss their contributions to the technology industry, the qualities they most respect in one another. Check out this inspiring video which speaks so much more than the participants do. Watch the videos in sequence to watch the complete interview. Continue reading “Bill Gates meets Steve Jobs-The Meet of the Titans”
Strategic planning is a firm’s internal process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Check out how senior consultant James McCarthy describes effective strategic planning. Continue reading “James McCarthy decribes effective strategic planning”
Much of India is still underdeveloped and badly in need of infrastructural development to raise the standard of life of the people living there. Even after 62 years, looking at the situation of infrastructural development and government investment, it can be safely concluded that the way ahead is PPP. Here structured finance has a major role to play. The core concept here is that the government selects those regions of the country which with some investment can be most easily shifted towards an urban region. Thereafter instead of funding the entire investment, the government invites corporate bodies to invest in these projects. Continue reading “Devil to God-Can structured finance which ruined the world help the poor”
This video is an interview with Daniel Goleman, outstanding psychologist, Harvard Business Publishing. See how you can use emotional and social intelligence to improve your own and your organization’s performance. How social and emotional intelligence vary with degrees of success amongst leaders. Continue reading “Excellent lecture on social intelligence and leadership”
All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to one or two feasible new product ideas from the pool of all new product suggestions. Exactly which ideas are to be selected, are determined by considering the following: Continue reading “An Idea Can Change Your Life – But for Better or Worse?”
Nobel Prize-winning economist Joseph Stiglitz (“Globalization and Its Discontents”) talks about why GDP is not always suitable for use as a measurement for economic well being. Joseph Stiglitz was chief economist at the World Bank until January 2000. Before that he was the chairman of President Clinton’s Council of Economic Advisers. He was awarded the Nobel Prize in economics in 2001. Continue reading “Joseph Stiglitz speaks on the problems with GDP as an Economic Barometer”
The technical team or the product development team has come up with a ground breaking product. The technology can have a deep impact on the customer. The technical team knows it, and so does the customer. The contract for a long term engagement is about to hit off, and then the customer asks how much will this technology cost his pockets? In this competitive world, the technology developers do want the best price for the technology, but at the same time, they really do not know what the best price is to which your customer will give the green signal for a long term engagement. So how does one price an IT product? Continue reading “How to price IT products in 7 steps?”
During economic turbulence, it is important for a company to view it as both an opportunity and a danger. Sometimes it is a bad idea to cut costs across the board. Marketing prodigy Kotler advices to stop cutting the budget that creates sales and gives tips on how to measure the marketing spend with non-direct marketing. So what should companies do during a financial meltdown? Continue reading “Philip Kotler on marketing in times of economic downturn”
Today the world is walking on core i5 laptops. They are high speed mean machine, well built and easy to handle. The Core i5 is now powering performance laptops for those customers who have the capability to shell out a little extra. Since they are made on Intel’s cutting-edge 32-nanometer manufacturing process, it readily outperforms the older Core 2 Duo, giving much more satisfaction to tech-savvy customers. Continue reading “4 Biggest brands launched the core i5 laptops”
Google conducted the press conference for presenting the launch of Gmail Buzz in Mountain View, California headquarters Tuesday morning. Google is more focused than ever to make Gmail even more sociable by adding Twitter and Facebook updates, besides the latest Google Buzz. Because of the increasing popularity of Twitter and Facebook as a medium for communication, if Gmail incorporates this features, it is expected to increase the market-share of Gmail even more. Continue reading “5 Reasons why you will love Google Buzz”
A recent survey has determined that Google’s Chrome is cruising upwards in terms of popularity, among all the browsers.
In recent times, in a survey by Net Applications, Chrome (google) grew in popularity by 0.57% to 5.20% of the browser market. While Internet Explorer still remains the browser most people (62%) use, the bottomline of the story is beginning to change. Firefox (Mozilla), Safari (Apple) and Opera are used by 24.41%, 4.51% and 2.38% of the users respectively, as on February 2010. Continue reading “War of the browsers-Microsoft Explorer vs Google Chrome”
Social networking is the mantra of the day. People and organizations are increasingly getting dependent on social networks in the course of everyday life and business. It is revolutionizing the way B2C marketing is getting shaped on the web. Continue reading “7 Tips for sustaining online business relationships”
An exciting revelation about Google: that the magician company may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome’s capabilities against that of Apple’s I-Pad touch features. Who would win this battle of the giants?
Google may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome’s capabilities against that of Apple’s I-Pad touch features (or even against HP Slate). Who would win this battle of the giants?
When questioned about whether Chrome OS would include multitouch capability, Anders Sandholm, Senior Product Manager of Search, quoted “I can’t, I mean, right now we are targeting netbooks, that’s what we’re focused on, but I expect it to work well. We expect it to target everything up to desktop computers. Chrome OS will be built for a specific hardware setup.”
Incorporating the Touch Feature would enable Google to enter the tablet markets, one, which Google is still to enter. This would pit Google severely against Apple’s newly launched I-Pad and against the zillion other tablet devices by Hewlett Packard, Lenovo, Dell and Acer (to name a few).
Mobile devices from HTC, Apple, Nokia, Motorola, Samsung, LG, HP and others have already made touch capablities popular amongst the the consumers. With so many mobile devices providing support for touch features, consumers are ready to accept an operating system which would imbibe that magic touch experience into the operating systems of laptops, notepads and desktops.
The market is already there, awaiting to be tapped.
Would Google be the first entrant and sweep over the consumers all over the world with this new operating system? What do you think should be Microsoft’s strategy in light of this statement by Anders.
The economic slump of 2009 has seen many companies struggling for survival. While some made it, others didn’t. This article provides some insights on what caused such a difference of performance, and provides simple guideline to battle economic uncertainty, especially for the manufacturing industries.
The economic slump of 2009 has seen many companies struggling for survival. While some made it, others didn’t. This article provides some insights on what caused such a difference of performance, and provides simple guidelines to battle the economic uncertainty and financial crisis, especially for the manufacturing industries. Continue reading “Riding the uncertainty wave – 5 Mantras for Success”
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that needs to be considered while entering a new market and suggests a list of actions that would mitigate the risks involved better, and hence successfully enter the market.
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. Few companies successfully operate in a niche market without ever expanding into new markets but most businesses achieve increased sales, brand awareness and business stability by entering a new market. Developing a win-win market entry strategy involves a thorough analysis of multiple factors, in a planned sequential manner. Continue reading “A winning framework for market entry strategies”
Beowolf cluster: Supercomputers for the poor.
The demand for faster calculations can’t be met by only relying on the speed increase resulting from advances in computer technology as high end super computers are that much costly. One of the solutions to this problem for ‘not-so-deep-pockets’ is the distribution of the numerical tasks to a set of machines. So how to provide supercomputer capabilities cheaply? The answer is Beowolf Clusters. This process is called parallelization because the computers complete their tasks in parallel instead of the traditional step‐by‐step (serial) execution. As computer codes have been updated to use this new paradigm, the demand for parallel computers has grown. In general, such computers need to have: Continue reading “Beowolf Clusters: Cheap supercomputers for poorer pockets”
Amidst a lot of hype as always, today 27th January, 2010, Apple launches the I-Pad. While it is being viewed as the product that will rejuvenate Apple’s revenues for years to come, a question many staunch Apple fans (and those who are not fans of course) will ask, is it really worth the hype? Apple has always created a market even when there is none. Will it be successful yet again this time?
Outsourcing is the mantra of the day. Today, many large MNCs, all across the globe, outsource activities like customer relationship management activities to cheap labor countries where English speaking skills are not a problem. A major concern in such outsourcing is the security in customer’s sensitive data.
Facebook, MySpace and Orkut are three of the most popular social networking sites available today. But how do they compare against each other while all of them were in operations? Continue reading “Comparative analysis of Facebook, MySpace & Orkut”
Some e-markets become success stories while others fail. Time and again, e-markets like e-Bay and Amazon.com have become super success stories while certain sites like Rediff-shopping have sustained themselves in the onslaught of internet marketing.
Information management appears to be the talk of the day amongst all technology buzz. Information management or IM is the collection and management of information from one or more sources and the distribution of that information to one or more audiences. Management means the organization of and control over the structure, processing and delivery of information. Continue reading “Top 10 trends in Information Management technologies”
Research institutes like IBM Research Labs, Media Labs Asia, NCST, C-DAC, institutes like the IITs, IIMs among others, have taken up dozens of challenging projects to try filling the gap of ‘Digital Divide’. The private sector is not behind, with companies like NIIT, HCL, Infosys, Wipro and TCS having demonstrated cases for taking computers to the common man. Continue reading “Speech technologies: The way ahead for inclusive development”
Mobile Commerce (m-commerce) refers to any transactions conducted through a variety of mobile devices over a wireless telecommunication. M-commerce was initially expected to experience a substantial growth for rapid proliferation of mobile device adoption and the obvious advantages of accessibility of service anywhere, anytime. Continue reading “Understanding mobile commerce: How can it be successful”
Gone are the days when you needed to shell out a huge amount of money to buy security for your laptop or personal computer. Today, most of the anitivirus developers provide antiviruses and anti-spyware for free. The revenue generation model for these companies have undergone radical changes and transactional viewpoints have become a talk of the past. this article discusses the policy of providing free anti-viruses.
Gone are the days when you needed to shell out a huge amount of money to buy security for your laptop or personal computer. Today, most of the anti-virus developers provide anti-viruses and anti-spyware for free. The revenue generation model for these companies have undergone radical changes and transactional viewpoints have become a talk of the past. Continue reading “Can we get computer security for free”
Digg.com is still a relatively lesser known name among many people but is one name that is growing astronomically, especially in the United States and more recently India, where people live on the news provided on Digg. Read the success story behind Digg, the company which is changing the way content gets managed on the web.
Digg.com is still a relatively lesser known name among many people but is one name that is growing astronomically, especially in the United States and more recently India, where people live on the news provided on Digg. Continue reading “Can you Digg it?”