Good to Great of Loan for your Business Activity

You might have heard the adage that says, spend money more if you want to earn more. It is good that you are managing your business with savings that you have accumulated so far, however, have you thought about taking a loan for your business? As a growing business, don’t you think, you should go with a loan to further boost its growth.  Continue reading “Good to Great of Loan for your Business Activity”

Bitcoin vs. Gold: Which One Should You Invest In?

As of 2017 the whole cryptocurrencies market reached a peak of $176 billion, a mark that clearly tells us that they are here to stay, and Bitcoin is leading the table of rankings with a market capitalization of ~$70 billion.  This alone is more than enough to motivate many to go after this new and rapidly growing market… but is it a good idea? Is it a better investment than gold? Continue reading “Bitcoin vs. Gold: Which One Should You Invest In?”

How to Cheat at Social Marketing & Get Away With It

If you’re anything like me, then you’ll always be on the lookout for the latest social media tips and techniques to help you get ahead. In what’s become a wildly competitive digital space, experts are constantly finding new ways to maximize exposure and engagement. Continue reading “How to Cheat at Social Marketing & Get Away With It”

Should You Take a Spiritual Approach to Business? 9 Reasons to Go For It

“Spiritual” and “religious” aren’t synonyms. Don’t let anyone tell you otherwise.  If you don’t consider yourself particularly devout, if you don’t read many spiritual books or attend lectures, if you haven’t set foot in a house of worship in years — no matter. You can still take a spiritual approach to business. Continue reading “Should You Take a Spiritual Approach to Business? 9 Reasons to Go For It”

Banks Vs NBFCs: From Where to Get a Small Business Loan?

A common dilemma faced by potential borrowers seeking a small business loan is—Where to shop for loans? Should they approach a bank or go with a non-banking financial company (NBFC)? Both are the financial entities which are offering excellent deals to customers with varied borrowing needs. Continue reading “Banks Vs NBFCs: From Where to Get a Small Business Loan?”

How to Minimize the Cost of Purchasing Business Technology

Starting a business can be expensive, especially if you need bespoke equipment to get the show on the road. Computers are not so expensive these days, but if you want to invest in some top-of-the-range Apple Macs to power your graphic design agency or you need lasers for a beauty salon, the costs will soon begin to bust your budget. The good news is that there are several ways you can save money and maintain a positive cash flow for your startup. Continue reading “How to Minimize the Cost of Purchasing Business Technology”

How to Start a Successful Trucking Company in 5 Steps

Starting a trucking business might only be a dream for some people, but thanks to the many online resources available these days, it can very much become a reality. Building a business from scratch will require a big investment, but as the trucking business has many rewards, it shouldn’t take long to get a return if you land the right clients. Starting a trucking business is far from easy and, although the below five steps only scratch the surface in terms of what’s involved – they’re still a good indicator of what’s to come if you want to start a successful business. Continue reading “How to Start a Successful Trucking Company in 5 Steps”

6 Challenges You Will Face as a Restaurant Owner and How to Overcome Them

Opening a restaurant is tough. There is so much to do and so little time to do it.

You need to hire a wait staff and cooking staff, you need to rent commercial space, you need to order food, obtain the proper licenses, pass health inspections, and so much more. Continue reading “6 Challenges You Will Face as a Restaurant Owner and How to Overcome Them”

Significance of Digital Technology for Logistics

Abstract: Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge. The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair.

Continue reading “Significance of Digital Technology for Logistics”

Influencer Engagement Strategies – Frameworks for Brand Managers

Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Brand influencers bring a sense of authority and credibility to these efforts. They can incentivize viewers to check out content they may have otherwise passed on, and even help brands expand their audience in the long-term. Continue reading “Influencer Engagement Strategies – Frameworks for Brand Managers”

3 Ways Brands Are Activating Influencers in 2017

Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Continue reading “3 Ways Brands Are Activating Influencers in 2017”

Top 10 Backup Technologies for Your Business

What should and what shouldn’t you back up? Your business is probably loaded with different types of technology. For what system or technology should you have a backup? Is your data the only thing you should be backing up? What about a backup power supply, transport system, or even a backup security system that catches staff as well as intruders? Here are ten of the most common pieces of technology that companies are using as backup tech.  Continue reading “Top 10 Backup Technologies for Your Business”