If your business has been struggling recently, it may be a result of poor choices on your part. When you haven’t put in the right efforts to keep your business thriving, then new customers will stop appearing. Since a large part of your business’s success depends on new clients, it’s inevitable that you’ll eventually lose your business. Continue reading “4 Reasons You Aren’t Getting Any New Customers”
Marketing really came into its own in the 20th century when the advent of mass communication tools led to the start of a booming consumer economy. In the age of the internet, however, it can sometimes feel as though the marketing strategies that were fine-tuned over the course of the last century are now old hat: direct mail, in-person selling and more all seem to have declined in popularity in favor of social media advertising and search engine optimization. This article will look at whether or not these old strategies still work and how they can be used in tandem with new technologies to improve a company’s marketing outcomes.
Visual merchandising is a somewhat confusing term, so in order to make things simpler, let’s first understand what it is exactly. At its core, it is a way to advertise certain items in your store by displaying and highlighting them with the help of shelves, lights, colors, words, etc. Most stores have some sort of a visual merchandising concept or the other going on, but here are five ideas that will allow you to increase sales by redirecting your efforts and resources in the right direction. Continue reading “5 Tips to Maximize Visual Merchandising in Your Store”
With thousands upon thousands of goods for consumers to now pick and choose from in their local supermarkets, it can be hard to make sure that you stand out from the crowd. The food industry relies heavily not only on just consumers, but also distributors, manufacturers and, of course, graphics designers. Graphic designers are the key here to creating a product that will grab shoppers’ attention as they are walking through the aisles! Continue reading “What Makes Great Packaging Design?”
With the world of technology changing faster than ever, it’s no surprise new trends are evolving in 2018 and beyond. Trends evolve as entrepreneurs and companies adapt their marketing strategies to changes the way people consume media. Looking at the big picture of what’s happening in your industry and in the marketing industry and paying attention to current relevant trends and incorporating them into your marketing plan can position you to get more eyes on your brand and products. Continue reading “5 Marketing Trends To Watch In 2018”
Visibility is the lifeblood of any small business, from neighborhood storefronts to scrappy e-commerce startups. Online directory listings offer tremendous visibility for brick-and-mortar and online-only companies alike. The trick is knowing which directories give you the most bang for your buck. Continue reading “Your Business Needs to Be Listed on These 6 Sites”
Communication is important in business, just as it is in our everyday lives. Without proper communication skills, any business, large or small, will struggle to succeed. Communication is such a vital part of the world of business that a lack of it can cause a whole slew of problems in the office. Continue reading “The Importance of Stellar Communication Skills In Business”
If you run a business, your branding is one of the most important elements of it. It makes no difference how big, or small your business is, without the right branding and marketing, you will not make the profits that you deserve to because not enough people will know you exist. Your branding works is a promise to your customers, showing them what you stand for and how you operate. It also shows them what you can provide. Your branding sets you apart from the competition and is the thing, more than anything else, that will persuade customers to come to you and not another company. How can you create an unforgettable brand? Continue reading “How To Create An Unforgettable Brand”
Some people might argue that your business image is almost more important than your business itself. If people don’t view your products and services through the lens of something that they believe is aesthetically pleasing, then you will have failed before you even entered the fight. To work on this business image, you can focus on design and branding. You can develop your signs, both physical and digital. You can modernize your websites to keep up with today’s standards. Continue reading “Working On Your Business Image Through Design and Branding”
You have multiple definitions of branding. Decades ago, it simple meant symbol, slogan, design or mere name, but today it is a lot more complicated and plays a vital role in the world of marketing. Branding isn’t just about conquering your target market to choose you over your competitors but also get your prospects to see that you’re their sole solution provider.
A business owner may have a hard time marketing their business online since maybe they could be having no idea of the kind of people to target and how they should go about online advertising. Could be also they know not how to create a website, feeding information like sales made, creating an efficient order system and coming up with a program that handle the customer service and many more. Worse still, an owner could fail to know how to operate a computer therefore bringing in Amazon; an electronic commerce would be of so much help to this owner. Therefore, in this article will see how one can be able to grow their business using Amazon. Continue reading “How to grow your business on Amazon”
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Brand influencers bring a sense of authority and credibility to these efforts. They can incentivize viewers to check out content they may have otherwise passed on, and even help brands expand their audience in the long-term. Continue reading “Influencer Engagement Strategies – Frameworks for Brand Managers”