Is Multi-Brand Strategy Right for Your Marketing Success?

The multi-brand strategy can be a great choice for your business if the products you develop are rather different or target different groups of customers. On the other hand, this kind of strategy can be more expensive and confusing. You’ll need to consider all its pros and cons carefully to decide whether this is the right path to your business success.

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International SEO in a Post-Brexit World

Most Britons would agree that the pro-Brexit vote and the signing of Article 50 came as a big shock. Google trends revealed that British citizens went so far as to care more about Brexit than football when the UEFA Euro 2016 tournament was far surpassed by Brexit as a Google search term. As the earth seems to be shifting underfoot and the army makes preparation for emergency distribution of vital supplies when the big breakup becomes fact, people are looking around wondering what to do.

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Marketing Options for the Modern Business

One thing that you can say about marketing techniques is that they never wholly stay the same for very long. There are always new ways to get people’s attention, and there are still new forms of presentation that allow for creative success. So if you’re a marketer, you’re always aiming for a degree of modernity.

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Digital Marketing for Small Businesses

If you’re running a smaller business, you may find that you operate differently to the big corporate giants. You have different internal systems in place, different approaches and different clients and customers. Small businesses have different needs, and whilst an all-out, big business marketing plan is great, like we said, smaller businesses need something different. If you’re on this page, then you’re most likely looking for information on a digital marketing strategy for a smaller business. Luckily for you, you’re in the right place.

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How to increase your sales using professional translation services

Making profit as a business is much easier said than done. If you run a company, all your activities most likely revolve around that goal. However, growing your business and increasing your sales involve much more and take a lot more effort than most people think. When going global for example and intending to reach wider audiences, various factors come into play and it is essential to carefully consider them. Language being one of them, it is important for any business to translate all business materials reliably in order to cross that barrier successfully. By doing so, you can considerably increase your chances of making more profit and growing your business further. Here’s how.

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Boosting Your Sales Through Creativity and Better Management

In any business, how well you sell your product or service can determine how long it takes before you succeed, or if you can maintain success once it’s started. Some products and services sell themselves. Other times, you have to figure out how to get into the mass consciousness of the purchasing public at large.

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4 Reasons You Aren’t Getting Any New Customers

If your business has been struggling recently, it may be a result of poor choices on your part.  When you haven’t put in the right efforts to keep your business thriving, then new customers will stop appearing.  Since a large part of your business’s success depends on new clients, it’s inevitable that you’ll eventually lose your business. Continue reading “4 Reasons You Aren’t Getting Any New Customers”

Do marketing strategies of old still work?

Marketing really came into its own in the 20th century when the advent of mass communication tools led to the start of a booming consumer economy. In the age of the internet, however, it can sometimes feel as though the marketing strategies that were fine-tuned over the course of the last century are now old hat: direct mail, in-person selling and more all seem to have declined in popularity in favor of social media advertising and search engine optimization. This article will look at whether or not these old strategies still work and how they can be used in tandem with new technologies to improve a company’s marketing outcomes.

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5 Tips to Maximize Visual Merchandising in Your Store

Visual merchandising is a somewhat confusing term, so in order to make things simpler, let’s first understand what it is exactly. At its core, it is a way to advertise certain items in your store by displaying and highlighting them with the help of shelves, lights, colors, words, etc. Most stores have some sort of a visual merchandising concept or the other going on, but here are five ideas that will allow you to increase sales by redirecting your efforts and resources in the right direction. Continue reading “5 Tips to Maximize Visual Merchandising in Your Store”

What Makes Great Packaging Design?

With thousands upon thousands of goods for consumers to now pick and choose from in their local supermarkets, it can be hard to make sure that you stand out from the crowd. The food industry relies heavily not only on just consumers, but also distributors, manufacturers and, of course, graphics designers. Graphic designers are the key here to creating a product that will grab shoppers’ attention as they are walking through the aisles! Continue reading “What Makes Great Packaging Design?”