It’s been a few years since Starbucks was publicly corrected for their false claim that coffee was the second most traded commodity after oil. Oil at the time was at a stellar $788 billion and coffee came in around $19 billion, which left plenty of space for other commodities in between. While Starbucks defended this claim based on futures trading figures, it left coffee in the dark. But for commodity investors, it highlighted the importance of doing proper research before lumping all their money together behind a single commodity based on what just anyone says, even major corporations.Continue reading “A Beginner’s Guide To Commodity Investment”
If you want to build a truly powerful and easily-recognizable brand, then you have to get all the branding elements right. These include brand name, fonts, logo icon, and colors.
Most entrepreneurs focus too much on their brand’s taglines and logo, and too little on the color palette.It’s not hard to see why-the name of the brand, graphic components like the icon, and even the fonts are what that immediately grab our attention. These are the things that help us identify the brand. The colors also play a big role but since their impact is subtle that influences us subconsciously, we tend to overlook their contribution and significance.Continue reading “The Psychology of Colors in Branding”
Good branding is achieved when your brand becomes unforgettable to the customers. It deeply embeds in the minds of consumers, that they unconsciously select those brands among others.
Since it’s becoming more and more popular, cannabidiol or CBD, a chemical compound or cannabinoid unique to the hemp plant, has also been expanding its reach and accessibility. You’re now able to purchase it online through sites like https://trustedcbdoil.com/. That raises a couple of concerns, specifically that its increased ubiquity is making it harder for customers to know which sellers to trust.
There will be an ever ending argument regarding the fat intake, whether to indulge ourselves with it or not? Which form to take and which not to? How much to consume and what’s not enough? Earlier there were crazy diet programs which restricted us from having any kind of fats, but thanks to recent research and diet programs like Atkins and low-carb Keto diet which is running in opposite direction optimizing the fat intake.
Marketing and business promotions are not an option for the companies but is an essential business process which cannot be skipped out. Rather than directly planning on increasing the sales of the products and services, the initial attempt is to gain the attention of the audience to conduct the necessary brand awareness. The focus is to bring out the positivity of the brand so that the attention of audiences could be fetched and they could be transformed into the potential customers of the company.
How to get the best from your fleet vehicle graphics
Branded vehicle graphics can be a useful tool for growing your business, but for maximum impact there are some key rules you need to follow.
These days, there is a plethora of marketing tools out there that business owners can take advantage of, from mail drops and e-marketing, to social media and SEO. But one promotional tool that is often overlooked is branded fleet vehicle graphics.
Creating promotional merchandise is rarely one of the first tactics that marketing teams turn to when tasked with the challenging prospect of building a brand. When approached correctly however, it is easily one of the most powerful ways to efficiently enhance brand recognition and memorability.
You’ve decided it’s time to start advertising something. It doesn’t matter what it is you’re promoting. It might be a product. It may be a service. Maybe you’re just advertising a blog where you talk about your opinions for a while. But you’ll quickly realize that figuring out how to promote something in an era of tiny attention spans and intense competition is something of a struggle.Continue reading “Jumping Into Advertising: 4 Tips for Success”
What is Visual Branding?
Visual branding is the process of ensuring that your brand is easily visible to all the members of the public so that they can professionally relate to you. A significant number of organizations are using visual branding to make themselves unique from others, while at the same time creating a brand identity that can easily be identified when in the mix of other brands.
Why online logo design is becoming the next big thing! The online logo design phenomenon is appearing all over the internet. It all started as a very simple tool to create cheap logos by yourself, but over the past 5 years a handful of sites have pushed the industry even further. Nowadays, you’re able to create logos that look just as good as logos created by design agencies. And the good thing about it is that you can do it all by yourself.Continue reading “Why online logo design is becoming the next big thing!”
When you operate a small business, you know that appearance is everything. A business of any kind–a store, a restaurant, even an office–will draw in more walk-in traffic when it presents the right image to would-be customers as they walk or drive by.Continue reading “Drawing Customers with an Attractive Storefront”