Any businessman worth his salary knows that it takes much more effort and resources to acquire a new customer than to sell again to an existing one. While most businesses put large chunks of their resources into marketing and sales, modern business studies reveal that customer retention should be a higher priority. Continue reading “Seven Power Tips to Boost Customer Loyalty”
Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level. Continue reading “How to Deal with an Increase in Sales”
Video marketing is arguably one of the most effective marketing tools utilized by modern businesses. Based on statistics, video views on social networking site Facebook increased from 4 billion to 8 billion per day in 2015. Additionally, it is estimated that video increases the likelihood of online purchases by up to 64%. Continue reading “5 Creative Ways to Use Video Marketing for Your Business”
As a business owner, marketing your brand, products and services is a huge part of running a successful company and experiencing the development and progression that you’ve been hoping for since day one. But, since many business owners become entrepreneurs with little to no knowledge or experience of marketing, this can be a very tricky obstacle to overcome. Aside from outsourcing your marketing tasks to the professionals, there are a number of things that you can do to bring yourself up to speed with this hugely important department of your business. Continue reading “5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing”
Ever wondered what would you have ever done without McDonald’s? Your go to place for an economy meal with delicious burgers and sides! A place for all for children to adults to family, McDonald’s tops the list. And to forget those Happy Meals we would cry for just for the hot toy in town. Continue reading “Get Rid of Your Hunger Pangs! Use McDonald’s Offers!!”
A business will certainly thrive if it has a luxury hotel with a list of excellent facilities and a beautiful location. This is all wonderful news but travellers actually need to know this gem of a property exists. Firms must also ensure the hotel is filled throughout the year for maximum profits. The only way to do this effectively is through a digital marketing plan that promotes the company through its unique selling points. If a hotel has a wellness centre and gym then this should be advertised, or if it offers superb business facilities then potential guests must know about this. There are many things to consider when making an effective business plan. Continue reading “How Luxury Hotels Can Compete with Rivals Through a Great Digital Marketing Strategy”
It is certainly true of many customers that when they see something visual about a product they are more likely to want to find out about it. Images on a website are often very important to making a person really feel like they perhaps could own the product, or reserve the hotel room they are looking at online. Visual images persuade potential customers to purchase and what also works is a film about the business and the items it sells. Video marketing is a very effective tool that will attract audiences to the website. This can be placed on the site and also put on social media platforms to attract consumers through this excellent medium. Continue reading “Reasons To Use Video Marketing To Attract Customers Onto A Business Website”
At the core of many successful business operations is going to be the simple idea of engagement. Now, if every business did engagement at the same level of passion and professionalism, the creativity and content would come to the top as priorities, but because the playing field is different with each type of personnel and within each industry, there are more factors to consider. Continue reading “5 Types of Engagement For Your Business Promotion Projects”
Hunting for methods of saving money on your car rides, but don’t know where to look? Well then use Uber! Uber Coupons introduced recently, can help you save money and also get extra cash back at times, when you least expect it. Continue reading “Pocket Friendly Traveling through Uber”
Starting a business is a great deal of work. Not only do you need to focus on your revenue generating projects, but you need to market your business as well. If you don’t get your business’ name out there, you won’t get any customer. When it comes to choosing how you are going to market your business, you may want to find the most inexpensive methods. As a new business just starting out, you may not have a great deal of money to invest in marketing. Continue reading “Here’s How You Can Do Your Marketing Campaigns a Huge Favour”
A logo can be used to identify many things, including products, organizations, and businesses, and are often unique graphics and images that represent a message. A logo that stands out, and clearly defines a specific message is a great way to gain brand awareness and representation. It’s important when creating a logo to look into many things, including what you’re representing, how the logo will be used, and who your audience is. Here are a few tips on how to create the perfect logo. Continue reading “How to create the perfect logo”
Negative search results for your business or brand name can hurt your business. That’s not a surprising fact. Imagine if your clients were searching for your business and got to land upon some pages having a discussion on a bad customer experience. Sounds too common right? But how can you handle negative reviews and search results? What do you do when one or two angry clients, or even a competing business, are ruining your business’ reputation online? Continue reading “Online Reputation Management Tips”
One of the constant balancing acts marketers walk is the need to maintain a fresh and relevant modernity about their brand without losing the hard-won authority built with many years of marketing investment. Most large companies regularly update their livery every decade or so to keep up with trends in design and corporate imagery but this option does not necessarily suit smaller organisations. That’s why many marketers believe choosing the right promotional product which reflects the commercial zeitgeist is a proven way in the interim of associating their brand with developing social and business trends. It may not be possible for many companies to make short-term changes to consumer perceptions of their brand however the simple act of applying company branding to an up-to-the-minute product is a cost effective way to enhance consumer perceptions and take advantage of the latent energy of market trends. Continue reading “Enhance Brand Values With Promotional Products”
Marketing campaigns can be tricky to put together. No matter what you end up doing, it’s going to cost you money, but the point of the campaign is to bring in enough money that you more than make up for the sum that was spent on the campaign in the first place. For any business, no matter what they make, it’s commonplace to put about 10 percent of the budget towards marketing. Without marketing, you have no market, so it makes sense. Continue reading “How to Approach Sales and Promotions Properly in a Marketing Campaign”
Branded apparel is a great way to market your company – but you need to inspire people to actually wear your clothes. Here’s how you can do so.
Whether you’re establishing a new clothing brand or simply promoting your business with some sweet duds, there are a few rules you need to be aware of. See, while the successful marketing of branded apparel can be extremely rewarding, it’s also very easy to get wrong.
If you’re looking for examples of branded blunders, you’ll find no shortage of them. The industry is filled with designers and hopefuls who, while they may have their hearts in the right place, seem to have little understanding of what’s involved in a successful branding venture – let alone how to translate that onto a shirt. That’s where we come in, naturally. Continue reading “Ten Tips For Great Branded Apparel”
Providing your customers with an enticing discount is a great way to quickly boost sales and see some income into your business. However, discounts can also become a slippery slope that your business can get stuck on, ultimately lowering sales and hurting your brand—something no business wants. So to help you make smart decisions regarding how and when to offer discounts to your customers or clients, here are three tips you may want to remember the next time you’re considering giving a discount on your products or services. Continue reading “3 Tips for Giving Discounts to Customers or Clients”
There is a lot that you need to do in order to have a successful business. Besides running your business well, offering a good product or service, and having good customer relations, you need to market your business. Word of mouth will only get you so far, and without a proper marketing plan your business will not be able to grow to its full potential. If you are opening up a business in San Diego, or you already have one there, here are a few tips on how you can market it. Continue reading “4 Tips For Marketing Your Business In San Diego”
Are you in the market for some promotional staff? It pays to do your research to ensure that you hire the right kind of people for your product. Within the promotional model industry, there are a huge number of talented individuals that work across a range of specialities. Some people are especially good at promoting fitness products due to their physique, while others are perfect for promoting a food or drink event due to their previous hospitality experience or professionalism. A promo model by the very definition is someone who can promote and sell a company’s products or services by sparking interest with potential customers or guests. You can use promotional models at any kind of event – whether it’s a trade show, a convention, or an exhibition. The models you choose are going to reflect on your company and will create a connection between your business and your customer. As a result, you need to make sure that the models you choose reflect your company well, and that they’ll do your business justice! Take a look at these tips to find the four essential qualities to look for when hiring promotional staff, brought to you by the promotional model experts, Gaston Management. Continue reading “4 essential qualities to look for when hiring promo staff”
Marketing your business is important, no matter how big or small it is. Businesses don’t just magically get their names out there and gain customers, it takes a lot of work. That work includes digital and print marketing, but these things can cross over with one another, making some of the work easier.
If you aren’t utilizing every marketing opportunity available to you, then you are missing out on customers galore.So, without further ado, here are some marketing attempts that you should be using and how how they can crossover into some other creative marketing ideas. Continue reading “How Your Business Marketing Techniques Can Cross Over From Digital To Print”
When it comes to advertising your business, you definitely need to have the funds to get your name out there. You can opt for a small loan, if you don’t have the money saved up. You can also work to save money on advertising, while still getting your business name and info out there, and to the most people. You may not think that you need to put that much effort, or money, into advertising, and think relying on word of mouth will be enough. However, it can really pay to invest in your advertising and get your business name out there as often, and in as many places, as possible. Continue reading “How To Save Money On Your Business Advertising And Marketing”
Digital and online marketing is a booming business and one that every growing company is taking advantage of. A decade or more ago it used to be that any business without a website was set up to fail, nowadays any company that is not adopting effective online marketing strategies is unlikely to grow.
Whether your business is looking to begin putting some online marketing strategies in place or already has ones that it feels need improving, there are a number of ways this can be done. Improve your business’ online marketing strategies by following these tips. Continue reading “Ways to Improve Your Business’ Online Marketing Strategies”
Although no one wants to have to plan for unexpected maintenance or repairs at their place of business, the reality is that things break, malfunction or need updating even at work. The difference between having maintenance or repairs done at home and having them done at work is that what would just be an inconvenience at home is now costing your company money at work due to lost business. However, there are some things you can do to help minimize the effects maintenance or repairs can have on your business’s functionality. To find out how, here are three tips to keep your business running as close to normally as possible in the midst of maintenance or repairs. Continue reading “3 Tips To Keep Your Business Functioning During Maintenance or Repairs”
Pop up stands are among the oldest but still most effective means of advertising. They are advertising materials that you can open and close easily. You can also transfer them from one place to another. When opened, the stand showcases the content that you want other people to know about your business. If the day is over, you can close the pop up stand and use it again next time. You may even edit the content and update it to accommodate the changes in your business. There are certain places where you can maximize the use of this advertising tool. Continue reading “Best Places to Use Pop Up Stands to Promote Your Business”
While it pays to market your business online, and there are many options for basically free marketing in the online world with the use of blogs and social media, if your business has any type of local roots, you really should be promoting locally as well. When it comes to local marketing you are going to have an investment of some kind, but just like any work and business related investment, the hope is that it will give you a return. Plus, local marketing can get you a crowd you may have been missing while you were focusing online, since not everyone uses the internet, and not everyone is on it on a regular basis. Continue reading “Four Clever Ways To Market Your Business Offline”
Digital media marketing is an incredible way for any business to reach its potential clients and showcase new products or services to preexisting customers. It is also a great way to pass information about any disputes or scandals facing a company.
Press releases are not limited to TV and video recordings on YouTube but they can also be sent as text to the audience. FinemanPR.com continually offers advice on crisis management with communication being the most important aspect of crisis management and digital marketing. This means that whichever medium of communication you use, the message has to get out and be articulately detailed. Continue reading “Top Six Business Communication Tips for Successful Press Releases”
More than half of businesses are completely in the dark about how much they are spending on printing.
A major provider of printing ink, Cartridge World, states that on average, businesses spend £436 a year per employee on printing. Translate these costs across a large workforce and you’re left with a very large number as well.Yet while printing is a big cost, the demands of this industry are not changing any time soon. According to SmithersPira, the print industry could be worth $980 billion by 2018, fueled largely by demand for packaging and labelling.With costs and demands rising, any solution that helps businesses to slash their bill is extremely lucrative. Continue reading “Why your business should invest in the future of printing”
In only that last fifteen years, the marketing world has changed dramatically. With the boom in the technology industry the world has been experiencing, there are always new and improved ways to build your marketing campaign. Continue reading “Marketing In The Twenty-First Century: High-Tech Tools For Small Businesses”
When you start your marketing plan one of the first things you have to figure out is the demographic you need to market to. Who you market to really depends on what products or services you are selling and who they will work for. If you tutor college students or maybe you create the perfect furniture for a dorm room, then you instantly know who you need to market to. Continue reading “Marketing To Today’s College Students”
For most people, planning events is something they avoid at all costs due to the stress and worry that accompanies it. Taking the time to plan out an event is something that most people cannot do because of the time constraints that their work places on them. Most people refuse to get help with the planning of their event, which will usually lead to a variety of different problems. The only way to make sure that the event planning process goes well is by finding the right event planning companies Toronto. The following are a few of the disadvantages that come along with not getting professional help for the planning of a part or event. Continue reading “The Dangers of Planning an Event in Toronto without Professional Help”