Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any other “generation” for that matter. These terms are an invention to categorize people who happened to be born at certain periods, and on whom characteristics were attached willy-nilly. While some people of the same generation do share some common traits, the group is not homogenous enough to be treated as one group. Continue reading “How Using Psychological Triggers Can Increase Your Sales”
It doesn’t matter how well-run your business might be or how excellent your product line, if you don’t master marketing, it won’t thrive. Marketing can be defined as the action a business takes to promote and sell its products or services. Since this requires a lot of strategic thinking, marketing also depends on good research and at least a basic understanding of human psychology for the advertising to be effective. Continue reading “Tips On Choosing The Right Type Of Marketing For Your Business”
Key account management is often mistaken for just another sale strategy, but it is an approach that seeks to change the way you do business, as well as how you win new business. As such, it has the power to affect your business at every level and drive profit margin long into the future. Continue reading “What is Key Account Management?”
When creating a brand for your business, it’s imperative that you take every detail into consideration. Whether it is the color scheme of the logo or to the tagline of the business, details are important. You also need to have a brand name that’s memorable. Your brand name should send out a strong message, as it is the support system for your business. Make sure to have all the necessary legalities, such as trademarks, sorted out as well. Branding, in short, is the process of defining your business to yourself, to your team and to your external audiences. Your brand reflects the core of your business and its values. Continue reading “How to Create a Solid Brand Image For Your Business”
The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy again. Ouch!
But you can’t do the same strategy, the same structure and the same attack. If you wonder why you are stuck somewhere or in a dilemma of being in a plateau state, then you might need to take a closer look at how you integrate all your marketing efforts and align them to your branding exercises. Continue reading “How To Do Branding Exercises Like A Pundit”
Marketing doesn’t have to be a hundred thousand dollar word. You don’t have to spend a fortune to build your business’ brand with your customers and potential clients. Here are a few tips on how to build your business’ brand on a small budget, none of which requires much money or a lot of time. Continue reading “How to Build Your Business’s Brand on a Small Budget”
Promotion and marketing of the products and services are one of the prime motives of each and every business. However, the best kind of promotion is the one that makes your product reach out to your targeted audience in a more casual and subtle way rather than forcing them to view your adverts or brochures. Designing your company’s coasters may come in handy for this task. Continue reading “Create promotional coasters for your business”
The smart money is betting on content marketing.
It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted content delivery. And they’re attracting real money from angels, venture capitalists and tech hegemons better known for high-risk, high-reward investments. Continue reading “Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy”
Any businessman worth his salary knows that it takes much more effort and resources to acquire a new customer than to sell again to an existing one. While most businesses put large chunks of their resources into marketing and sales, modern business studies reveal that customer retention should be a higher priority. Continue reading “Seven Power Tips to Boost Customer Loyalty”
Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level. Continue reading “How to Deal with an Increase in Sales”
Video marketing is arguably one of the most effective marketing tools utilized by modern businesses. Based on statistics, video views on social networking site Facebook increased from 4 billion to 8 billion per day in 2015. Additionally, it is estimated that video increases the likelihood of online purchases by up to 64%. Continue reading “5 Creative Ways to Use Video Marketing for Your Business”
As a business owner, marketing your brand, products and services is a huge part of running a successful company and experiencing the development and progression that you’ve been hoping for since day one. But, since many business owners become entrepreneurs with little to no knowledge or experience of marketing, this can be a very tricky obstacle to overcome. Aside from outsourcing your marketing tasks to the professionals, there are a number of things that you can do to bring yourself up to speed with this hugely important department of your business. Continue reading “5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing”
Ever wondered what would you have ever done without McDonald’s? Your go to place for an economy meal with delicious burgers and sides! A place for all for children to adults to family, McDonald’s tops the list. And to forget those Happy Meals we would cry for just for the hot toy in town. Continue reading “Get Rid of Your Hunger Pangs! Use McDonald’s Offers!!”
A business will certainly thrive if it has a luxury hotel with a list of excellent facilities and a beautiful location. This is all wonderful news but travellers actually need to know this gem of a property exists. Firms must also ensure the hotel is filled throughout the year for maximum profits. The only way to do this effectively is through a digital marketing plan that promotes the company through its unique selling points. If a hotel has a wellness centre and gym then this should be advertised, or if it offers superb business facilities then potential guests must know about this. There are many things to consider when making an effective business plan. Continue reading “How Luxury Hotels Can Compete with Rivals Through a Great Digital Marketing Strategy”
It is certainly true of many customers that when they see something visual about a product they are more likely to want to find out about it. Images on a website are often very important to making a person really feel like they perhaps could own the product, or reserve the hotel room they are looking at online. Visual images persuade potential customers to purchase and what also works is a film about the business and the items it sells. Video marketing is a very effective tool that will attract audiences to the website. This can be placed on the site and also put on social media platforms to attract consumers through this excellent medium. Continue reading “Reasons To Use Video Marketing To Attract Customers Onto A Business Website”
At the core of many successful business operations is going to be the simple idea of engagement. Now, if every business did engagement at the same level of passion and professionalism, the creativity and content would come to the top as priorities, but because the playing field is different with each type of personnel and within each industry, there are more factors to consider. Continue reading “5 Types of Engagement For Your Business Promotion Projects”
Hunting for methods of saving money on your car rides, but don’t know where to look? Well then use Uber! Uber Coupons introduced recently, can help you save money and also get extra cash back at times, when you least expect it. Continue reading “Pocket Friendly Traveling through Uber”
Starting a business is a great deal of work. Not only do you need to focus on your revenue generating projects, but you need to market your business as well. If you don’t get your business’ name out there, you won’t get any customer. When it comes to choosing how you are going to market your business, you may want to find the most inexpensive methods. As a new business just starting out, you may not have a great deal of money to invest in marketing. Continue reading “Here’s How You Can Do Your Marketing Campaigns a Huge Favour”
A logo can be used to identify many things, including products, organizations, and businesses, and are often unique graphics and images that represent a message. A logo that stands out, and clearly defines a specific message is a great way to gain brand awareness and representation. It’s important when creating a logo to look into many things, including what you’re representing, how the logo will be used, and who your audience is. Here are a few tips on how to create the perfect logo. Continue reading “How to create the perfect logo”
Negative search results for your business or brand name can hurt your business. That’s not a surprising fact. Imagine if your clients were searching for your business and got to land upon some pages having a discussion on a bad customer experience. Sounds too common right? But how can you handle negative reviews and search results? What do you do when one or two angry clients, or even a competing business, are ruining your business’ reputation online? Continue reading “Online Reputation Management Tips”
One of the constant balancing acts marketers walk is the need to maintain a fresh and relevant modernity about their brand without losing the hard-won authority built with many years of marketing investment. Most large companies regularly update their livery every decade or so to keep up with trends in design and corporate imagery but this option does not necessarily suit smaller organisations. That’s why many marketers believe choosing the right promotional product which reflects the commercial zeitgeist is a proven way in the interim of associating their brand with developing social and business trends. It may not be possible for many companies to make short-term changes to consumer perceptions of their brand however the simple act of applying company branding to an up-to-the-minute product is a cost effective way to enhance consumer perceptions and take advantage of the latent energy of market trends. Continue reading “Enhance Brand Values With Promotional Products”
Marketing campaigns can be tricky to put together. No matter what you end up doing, it’s going to cost you money, but the point of the campaign is to bring in enough money that you more than make up for the sum that was spent on the campaign in the first place. For any business, no matter what they make, it’s commonplace to put about 10 percent of the budget towards marketing. Without marketing, you have no market, so it makes sense. Continue reading “How to Approach Sales and Promotions Properly in a Marketing Campaign”
Branded apparel is a great way to market your company – but you need to inspire people to actually wear your clothes. Here’s how you can do so.
Whether you’re establishing a new clothing brand or simply promoting your business with some sweet duds, there are a few rules you need to be aware of. See, while the successful marketing of branded apparel can be extremely rewarding, it’s also very easy to get wrong.
If you’re looking for examples of branded blunders, you’ll find no shortage of them. The industry is filled with designers and hopefuls who, while they may have their hearts in the right place, seem to have little understanding of what’s involved in a successful branding venture – let alone how to translate that onto a shirt. That’s where we come in, naturally. Continue reading “Ten Tips For Great Branded Apparel”
Providing your customers with an enticing discount is a great way to quickly boost sales and see some income into your business. However, discounts can also become a slippery slope that your business can get stuck on, ultimately lowering sales and hurting your brand—something no business wants. So to help you make smart decisions regarding how and when to offer discounts to your customers or clients, here are three tips you may want to remember the next time you’re considering giving a discount on your products or services. Continue reading “3 Tips for Giving Discounts to Customers or Clients”
There is a lot that you need to do in order to have a successful business. Besides running your business well, offering a good product or service, and having good customer relations, you need to market your business. Word of mouth will only get you so far, and without a proper marketing plan your business will not be able to grow to its full potential. If you are opening up a business in San Diego, or you already have one there, here are a few tips on how you can market it. Continue reading “4 Tips For Marketing Your Business In San Diego”
Are you in the market for some promotional staff? It pays to do your research to ensure that you hire the right kind of people for your product. Within the promotional model industry, there are a huge number of talented individuals that work across a range of specialities. Some people are especially good at promoting fitness products due to their physique, while others are perfect for promoting a food or drink event due to their previous hospitality experience or professionalism. A promo model by the very definition is someone who can promote and sell a company’s products or services by sparking interest with potential customers or guests. You can use promotional models at any kind of event – whether it’s a trade show, a convention, or an exhibition. The models you choose are going to reflect on your company and will create a connection between your business and your customer. As a result, you need to make sure that the models you choose reflect your company well, and that they’ll do your business justice! Take a look at these tips to find the four essential qualities to look for when hiring promotional staff, brought to you by the promotional model experts, Gaston Management. Continue reading “4 essential qualities to look for when hiring promo staff”
Marketing your business is important, no matter how big or small it is. Businesses don’t just magically get their names out there and gain customers, it takes a lot of work. That work includes digital and print marketing, but these things can cross over with one another, making some of the work easier.
If you aren’t utilizing every marketing opportunity available to you, then you are missing out on customers galore.So, without further ado, here are some marketing attempts that you should be using and how how they can crossover into some other creative marketing ideas. Continue reading “How Your Business Marketing Techniques Can Cross Over From Digital To Print”
When it comes to advertising your business, you definitely need to have the funds to get your name out there. You can opt for a small loan, if you don’t have the money saved up. You can also work to save money on advertising, while still getting your business name and info out there, and to the most people. You may not think that you need to put that much effort, or money, into advertising, and think relying on word of mouth will be enough. However, it can really pay to invest in your advertising and get your business name out there as often, and in as many places, as possible. Continue reading “How To Save Money On Your Business Advertising And Marketing”
Digital and online marketing is a booming business and one that every growing company is taking advantage of. A decade or more ago it used to be that any business without a website was set up to fail, nowadays any company that is not adopting effective online marketing strategies is unlikely to grow.
Whether your business is looking to begin putting some online marketing strategies in place or already has ones that it feels need improving, there are a number of ways this can be done. Improve your business’ online marketing strategies by following these tips. Continue reading “Ways to Improve Your Business’ Online Marketing Strategies”