A brand’s culture, vision, and mission should not be just something that companies try to project for customers and not just a series of hollow promises. When a company claims to stand for certain values, they need to reflect those values in their internal operations and policies. It is not enough to be talking about your brand’s priorities and values if words are not backed by actions. When a brand is found to be falling short of its own ethos, the reputational damage can be significant.
For many years now, solo ads have been one of the widely used marketing tools due to their effectiveness. But the question is, how can you get the best out of them? Do you want to know the answer? If so, then continue reading.Continue reading “How to Get the Best Out Of Your Solo Ads?”
Every business, whether small or big, has to look for ways to market and promote itself as well as its brands. Among the several tools available, custom shopping bags are one of the most effective, affordable, and convenient ways to get the word about your brand out there. Their eco-friendly nature makes them even more appealing to customers, and since they can be carried everywhere, you can be sure they will disseminate your marketing message effectively.Continue reading “Why Your Brand Would Benefit From Custom Shopping Bags”
How can you promote your products or promotions efficiently, while making sure that it does not bore your customers? On-pack promotions are a great way for brands to increase sales significantly. Such simple marketing technique will be able to tremendously benefit your brand in many ways, and we will explain it in this article!Continue reading “Why are on-pack promotions important to boost sales?”
Content is the core element that makes up most social media and digital marketing efforts by businesses of every size today. With increased connectivity comes the necessity for brands to compete in getting the attention of consumers. If a company wants to connect with potential customers, content needs to be at the center of all marketing strategies. This year, if you want to build an authentic relationship with your target audience, you need to look at the following strategies.
Even the known pizza fans may not be knowing the types of pizza around. People just walk into a restaurant, order a pizza and that just all. If you really consider the taste, aroma and ingredients, you will be surprised how different pizzas are. Some restaurants can even customize it so that it matches with taste of the drinks people are going to use. Below are some of the pizza types you need to always look for as pizza fan.Continue reading “Types of Pizza You Need to Know About”
As a business, one of your primary objectives should be visibility. This is because without it, your business can’t experience a sustainable level of growth. This digital age can make visibility look easy, but the truth is, to get results, it isn’t as easy as it looks. You have to remember that you’ll be competing for other people’s attention, so you’ve got to find ways to cut through the noise. In order to get the right visibility, it’s imperative that you pay attention to your brand’s image and how it’s being perceived by your audience and prospects. Here is how you can boost your company’s visibility on that note.Continue reading “Boosting Your Company’s Visibility”
Storefronts nowadays share a uniform look. They all look the same, or are decorated within the same vein. Practical, right? However, that is not really helpful when it comes to grabbing the attention of potential customers and there is nothing really standing out. What can separate your store from your competitors? What makes your brand unique? Creating an inviting storefront is ultimately what makes a bypasser stop and look. If you want to attract more customers to your shop, here are the best ideas you can use to create a killer storefront.Continue reading “Storefront Design: How to Go From Basic to Wow”
It doesn’t matter who you’re writing a business letter to, it should look official. Whoever reads it must know that you’re professional. You also don’t want to rack your brain trying to decide whether you designed yours right.Continue reading “What Goes into a Business Letterhead? How to Write and Design Your Own”
You’ve decided it’s time to work with a brand influencer as part of your marketing strategy, but you’re not sure how to go about it. After all, influencers are somewhat new to the marketing sphere, and they don’t follow the traditional marketing methods.Continue reading “3 Top Tips for Working With Brand Influencers”
It’s been a few years since Starbucks was publicly corrected for their false claim that coffee was the second most traded commodity after oil. Oil at the time was at a stellar $788 billion and coffee came in around $19 billion, which left plenty of space for other commodities in between. While Starbucks defended this claim based on futures trading figures, it left coffee in the dark. But for commodity investors, it highlighted the importance of doing proper research before lumping all their money together behind a single commodity based on what just anyone says, even major corporations.Continue reading “A Beginner’s Guide To Commodity Investment”
If you want to build a truly powerful and easily-recognizable brand, then you have to get all the branding elements right. These include brand name, fonts, logo icon, and colors.
Most entrepreneurs focus too much on their brand’s taglines and logo, and too little on the color palette.It’s not hard to see why-the name of the brand, graphic components like the icon, and even the fonts are what that immediately grab our attention. These are the things that help us identify the brand. The colors also play a big role but since their impact is subtle that influences us subconsciously, we tend to overlook their contribution and significance.Continue reading “The Psychology of Colors in Branding”