If you’re running a smaller business, you may find that you operate differently to the big corporate giants. You have different internal systems in place, different approaches and different clients and customers. Small businesses have different needs, and whilst an all-out, big business marketing plan is great, like we said, smaller businesses need something different. If you’re on this page, then you’re most likely looking for information on a digital marketing strategy for a smaller business. Luckily for you, you’re in the right place.
You may already have a functioning business website, but “functioning” doesn’t mean successful. Your site should serve a purpose beyond simply being a signal that your operation exists.
A marketing manager from the late 1970s arrives via time machine. After recovering from the shock of the obvious social and behavioral changes, he/she decides to get down to business. Our friend from the past finds a near-by Starbucks. After puzzling over the myriad coffee options, the time traveling practitioner sits down to write a marketing plan. That’s when the panic sets in. Nothing is the same. It’s a brave new world. It’s a scary place for a marketer from the past. Continue reading “Marketing- It Ain’t What It Used to Be”
While most businesses only have to worry about customer service on one front, those working in the property management business have customers or clients on both sides of them. Those who are the clients of the property management company have to be handled with care as well as those that are current or prospective tenants within those properties. So with customer service taking up so much of your day, what can you do to ensure that all of these exchanges are handled well? Continue reading “3 Ways to Improve The Customer Service Within Your Property Management Business”
Designing your business website is a process that takes a very specific collection of knowledge. You have to be in tune with the ways in which technology and the internet work in today’s communities. You have to have a basic understanding of the experience of web users, and cater to the needs of your digital audience. Take a moment now, and set yourself a basic foundation for designing your business website. Continue reading “Website Essentials for Novice Business Designers”
Marketing in the digital age is both easier and more complicated. It is easier because you have more ways to reach a very targeted audience, allowing your business to benefit from a stream of potential customers. On the other hand, the available digital marketing instruments offer more targeting and analytic tools, making it more difficult to formulate a suitable campaign for your business.
Web design is essential to running a business. Since everything is done online these days, you need web design that works. This is the first thing people see if they try searching for more information about the business. The design must be aesthetically pleasing and well-organised. The details must also be concise but well-explained. There are a lot of things to consider before you can have a successful website. Continue reading “These Web Design Trends Will Help Your Business”
If you are using Instagram for promoting your business, you must stay updated with all its features. Social networks change all the time. By the time you get comfortable using the existing features, some new update occurs and you have to change your social media strategy accordingly. Nevertheless, these features are important if you want to reach towards more audience and create engaging content. Continue reading “8 Instagram hacks and features every business should know”
There were 2.46 billion social network users in 2017, with the number estimated to go up to 3.02 billion in 2021. That number constitutes to a roughly a third of the global marketing is online. These figures, though impressive, the social media market would know the challenges of reaching their individual demographic from this vast population. One can’t help but have a sense of optimism when posting something, only to find a post, when just starting out, only made an impression of 100 people with no likes or comments. Continue reading “Eight social media challenges [and their solutions]”
A great way to start getting a decent amount of online traffic to your website or to a chosen page within your website is through PPC advertising, also known as paid advertising. But because you’re paying to have these people be shown ads for your business, you’re going to want to be certain that you’re getting your money’s worth through this marketing channel. And for many businesses out there, they aren’t doing as well as they’d like for small and simple reasons that can be easily fixed. So to help those in this situation, here are three ways you can make your PPC efforts more successful.
Many people know that keywords matter when Google indexes a site. However, what most don’t know is that there is a complex backdrop onto which these keywords fit; there are so many other aspects of SEO! Consider these facts the next time you are making choices about your company’s SEO practices. Continue reading “14 Facts About Search Engine Operations for SEO Beginners”
With the world of technology changing faster than ever, it’s no surprise new trends are evolving in 2018 and beyond. Trends evolve as entrepreneurs and companies adapt their marketing strategies to changes the way people consume media. Looking at the big picture of what’s happening in your industry and in the marketing industry and paying attention to current relevant trends and incorporating them into your marketing plan can position you to get more eyes on your brand and products. Continue reading “5 Marketing Trends To Watch In 2018”