How to Set Up a Small and Profitable Retail Outlet

Regardless of the nature of your business or individual business goals, success is only possible if you are able to achieve a viable profit margin. While the current small business climate suggests that this should be more than attainable for ambitious Small and Medium Enterprises (SME’s), however, establishing a successful venture on a shoestring still requires a huge amount of knowledge, understanding and proactive thinking. This is especially true in a competitive market such as the retail sector, for example, where a number of small and independent firms compete for a dwindling market share. Continue reading “How to Set Up a Small and Profitable Retail Outlet”

Team Up with Social Media for Small Business

Local businesses need to take note, the service industry has a lot to gain by developing a solid presence online. Phone books might as well be something you would find on an archaeology dig, people find what they are looking for through search engines now. Without a prominent spot on a search engine results page, Ritz, a standard plumbing business in Santa Monica, would probably not receive nearly as much business as they could. By establishing relationships with potential clients through social media, it is possible for a company to gain the upper hand.

Without a doubt, taking the time necessary to look into the ways in which a given company can gain a social media presence can be daunting. There is a lot of information and misinformation out there to comb through, which is why many people choose to hire a professional to do the work for them. But, when a company does their own social media, it is a lot easier for clients to gain an idea of the types of services they will receive.   Taking a quick look at some tried and true methods of interacting with both clients and potential clients online will give a service provider an idea of what type of commitment they are looking at.

Looking at the social media marketing channels that exist today provides service-based companies with the chance to fully realize their goals in a shorter period of time. Knowing where to focus one’s efforts in order to receive more Facebook likes or Twitter followers goes a very long way in allowing a company to realize their rewards faster. Having realistic expectations with regard to what type of benefits might be had from social media is extremely important in not giving up on a given strategy too quickly.

Many of the social media campaigns that are performed can take months or even years to reach fruition, and remembering this while working on a campaign is vital. Luckily, in the case of small and local businesses it is possible to receive sales quite quickly based off of even short term exposure. If someone needs a service performed as opposed to a product being delivered in the mail, they just might be more apt to choose a local provider. Focusing on review sites as well will go a long way in building up trust with potential clients on a local level.

How can rebranding transform a company’s prospects?

Businesses of all sizes can spend many years building up their brand as they try to establish a foothold in their respective industries and develop a strong reputation. However, there occasionally comes a time when even the most well-established and successful ventures need to overhaul their image and change how they are viewed.

Continue reading “How can rebranding transform a company’s prospects?”

Stand Out from the Competition and Impress Your Customers – Write a Letter

In our hectic, tech-driven age of email, texting and web-based communication, is there still space for the humble letter? Businesses seeking to reach out far and wide to new and existing customers often overlook this more humble form of communication, but when it comes to making a lasting impression, a letter really is better. Here are 6 reasons why the letter remains a powerful tool for any business. Continue reading “Stand Out from the Competition and Impress Your Customers – Write a Letter”

Signage That Drives Business

Every business has a sign over the top of the door that announces who they are to the world. The most basic reason for that sign is to allow a customer to locate them and know who they are. While that is all that may be needed for super-sized box store chains like Walmart or Target, most businesses do not enjoy that level of brand awareness that allows for a name to tell the whole story. For the rest of the retail and service industry world, the sign is needed to promote themselves, their products, and provide information to encourage the customers to come in. Continue reading “Signage That Drives Business”

Advantages Of Using A Website For Your Brick And Mortar Store

Any brick and mortar store can benefit from the association with a website. It can act as a really good informational portal that is perfect for prospective and existing customers. You can use it in so many ways and if everything is properly managed, it will automatically increase the number of sales that are generated. Although we can mention many different things, here are some that you have to take into account as advantages that few brick and mortar store owners ever consider: Continue reading “Advantages Of Using A Website For Your Brick And Mortar Store”

How to choose relevant ad server for your business

Choosing the right ad server for your company’s needs is not an easy process. The main problem is navigating in the blooming mass of propositions, available on the market. Time is one of the most valuable resources available, and you need the perfect tool that will help you save it, establishing your brand name in the process. Finding the right partner is extremely important, as switching between them brings a lot of inconvenience into the whole work process. Therefore, we wrote some tips that will help you to choose the Ad Server best suited for your business. Continue reading “How to choose relevant ad server for your business”

Online Shopping in India – Market Research Report

In recent times, online shopping in India has really caught on the fancy of a large segment of the demographic population despite the digital divide. Indeed, the convenience factor, lowered prices and accessibility to resources has driven this habit, more than anything else in India. Baggout has conducted a survey recently and the results are shared in this Infographic. Continue reading “Online Shopping in India – Market Research Report”

How to Hire a Content Delivery Company?

There are moments in time when you need to hire someone else to write for your sites. This is inevitable as your network grows and you need to start spending time on other projects that can bring in money. Marketing a site of any kind is time consuming but not as time consuming as writing web content. Many that never wrote an article in their life believe that the process is not so difficult but when they actually start to write they figure out it is not the case. When you need to hire a content delivery company, there are various things that you have to consider. Some are more important than others. Continue reading “How to Hire a Content Delivery Company?”

Owning your market: Tackling competition and taking turnover to the next level

With the economic downturn affecting almost every sector all around the world, it has become ever more important to have a strong standing in your given industry. Standing out from the crowd of your competitors will mean you are the first port of call for customers of your brand, rather than playing catch up. Brands such as Amazon and Facebook have continued to be major forces throughout the world despite the economic climate that we have been faced with since 2008. Their control of digital markets and promotion of the brand have been key drivers of this and if you can get a hold of your digital market then you could be well on your way to being an industry leader in no time. Continue reading “Owning your market: Tackling competition and taking turnover to the next level”

Website Marketing Options

Every website on the internet has a different appeal to different types of customers. Some customers can be found all over the country or the world. However, there are many websites that work best when they are marketed to the people who live closest to the hometown of the business. This means that there must be local website marketing options for a business that thrives on the people that are closest to it. Continue reading “Website Marketing Options”

Deciding Advertising Rates in Online Media – A Practical Guide

Title: Deciding Advertising Rates in Online Media – A Practical Guide

Arpan Kumar Kar
arpan.kumar.kar@gmail.com
Assistant Professor: Indian Institute of Management Rohtak
Abstract: Deciding the advertising rates for online media can often be very challenging. Most  bloggers and webmasters fall into a dilemma while deciding the advertising rates for websites and blogs. This essentially is a multi-criteria decision making problem and needs a systematic approach  for deciding the rates. This study identifies 8 criteria which may be used for deciding the pricing strategy for any publisher. Further this article provides a systematic approach to decide the best valuation of advertising rates for a web based publishing platform, be it a blog or website

This paper can be cited as follows: Kar, A.K. (2012). Deciding Advertising Rates in Online Media – A Practical Guide, Business Frontiers, 6(1), 1-10.

Keywords: Social Media, Web 2.0, Online Advertisements, Pricing, Rates,

Download the complete paper here: