Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing. Today the dynamics are again slowly shifting from relationship marketing to database marketing. Check out what the marketing guru Philip Kotler of Kellogg School of Management says about how understanding this change in dynamics will be crucial for senior managers of MNCs. Continue reading “Philip Kotler on using IT for Marketing”
Affiliate marketing appears to be the buzz-word of the day. With the increasing trends in internet usage and penetration, affiliate marketing appears well poised to make a kill. But many marketeers fall prey by not being able to create that network which will generate the revenue. So the burning question is how to successfully transfer a flickering effort to a burning one. Continue reading “10 shortcuts for success in affiliate marketing”
Some e-markets become success stories while others fail. Time and again, e-markets like e-Bay and Amazon.com have become super success stories while certain sites like Rediff-shopping have sustained themselves in the onslaught of internet marketing.